Blog

Here at MailCon, we have the privilege of working with the most engaging and influential email marketers—and so many of them are women. We also pull so much expertise from women who work in the highest echelons of our industry, keeping a close eye on them as trendsetters and thought leaders. It stands to reason, […]

By Michael Batalha, CEO at Emercury If you’ve been successful in any area in life, you’ve probably noticed a trend. Most people tend to go to one of two extremes, and if you observe the most successful actors in the field, you’ll find that they’re really good at getting “the best of both worlds.” We […]

MailCon has held seven conferences since 2017 serving the email marketing industry, and with the next one slated to take place January 11 through 13, 2022, at the Caesars Palace in Las Vegas, the company marked its return to events amidst the pandemic with the inaugural MailCon Meetup. The networking soiree was attended by over […]

By Lilit Davtyan. Being successful in a leadership or executive role requires a deep sense of empathy, and awareness of perception. Doing this as a woman also requires a heightened sense of confidence. Sure, there is a diverse set of leadership styles, depending on the company, individual, product, or even gender and culture. However, empathy […]

Authored by Adrian Williams, Founder of Email Angels As an email deliverability consultant for the past ten years, I have worked with many different clients within different industries. Although each client presents its own unique need for my services, these are the tools that I have used to effectively solve their deliverability issues. These five […]

Authored by Bryan Jenkins Director of Sales at EmailOversight Having a clean, responsive email list is the goal of every email marketer. But even if you think your list is “clean,” there could be hidden issues causing your email blasts to end up in spam folders, cause ESPs and ISPs to delay delivery — or […]

Authored by Jen Capstraw President & Co-Founder, Women of Email Email marketers are among the best problem-solvers I know. Despite our various backgrounds and life experiences, there’s like-mindedness in the email community and a natural inclination to find better solutions, deliver better results, and share our knowledge with others. That’s why it was a pleasure […]

On January 27 and 28th, MailCon hosted over 30 successful panel discussions and speaker sessions at our Virtual Experience 2021: The World’s Largest Virtual Email Marketing Event. We’re enormously grateful for Dot818, our Title Sponsor, Ongage, the Registration Sponsor, Dotdigital, the Session Sponsor, Simon Data, the Engagement and Wine Tasting Sponsor; along with Halon MTA, […]

Whether it be a Zoom happy hour with colleagues or a family meal over Facetime, by now, many of us have either experienced something virtually that otherwise would’ve been an in-person event. However, when it comes to attending a virtual conference, that might feel a bit more like unfamiliar territory. With MailCon Virtual Experience 2021 […]

There are many reasons online businesses are valued now more than ever. In fact, according to a recent study by business tycoon McKinsey Digital, “75 percent of people using digital channels for the first time indicate that they’ll continue to use them when things return to normal.” Whether your business has shifted from communicating from in-person to […]