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3 Digital Ad Strategies to Effectively Engage Baby Boomers

3 Digital Ad Strategies to Effectively Engage Baby Boomers

The baby boomer generation experienced tremendous change during the pandemic, spending more time online for media consumption, online shopping, and staying connected. While once known as digital amateurs and social media dabblers, this generation of consumers approximately in the 55-to-75 age range has embraced the online world and become an important audience group to target […]

Rob Camhe

Sr. VP of Strategic Partnerships, Digital Media Solutions
January 5, 2022

Email Marketers Explain How to Master Deliverability

Adrian Williams, founder of Email Angels, and Scott Shou, Chief Data Officer at OB Media, will be joining MailCon 2022 in Las Vegas to explain to the masses how to best master email deliverability. Their session takes place Wednesday, Jan. 12 starting at 9 a.m. at the Caesars Palace. The power pair joined MailCon before […]

MailCon

January 4, 2022
How to Create Marketing Automation Experiences Through Email

How to Create Marketing Automation Experiences Through Email

Two of Laughlin Constable’s top executives in Jenny Maglio, director of marketing automation, and Benjamin Bernhard, director of digital strategy, will be speaking at MailCon in Las Vegas at the Caesars Palace. Their joint session takes place Thursday, Jan. 13 starting at 9:15 a.m. Before the big day, the dynamic duo joined MailCon to drop […]

MailCon

December 29, 2021

MailCon’s Evolution Provides Peek Into Company’s Future

In this Q&A, we uncover a scope of questions about MailCon’s evolution, the marketing events industry, as well as what attendees, sponsors, exhibitors, and preferred partners should expect ahead of MailCon 2022, which is set to take place from Jan. 11 to 13 at the Caesars Palace in Las Vegas. What proactive strategies and measures […]

MailCon

December 3, 2021
MailCon

Everything You Need to Know and Expect Ahead of MailCon’s First Standalone Event in 2022

MailCon is set to take place Jan. 11 to 13 at the Caesars Palace in Las Vegas, and to celebrate the conference’s pivot and strategic positioning in the marketing events world, the upcoming and first-ever standalone event is designed to beat previous gatherings in size, volume, delivery, and content. MailCon will cater to hundreds of […]

MailCon

November 24, 2021

A Beginners Guide to the Email Marketing Industry

By Kristen Haines, CEO of MailCon If you’ve decided to begin or pivot your career into the email marketing industry, as I did two years ago, there’s much to learn. However, you’ll be pleasantly surprised that there’s nothing to be intimidated about because the email industry offers abundant growth opportunities and a wealth of resources. […]

Kristen Haines

CEO, MailCon
October 22, 2021

EyeMail CEO Lisa Jones Discusses the Future of Email Marketing

EyeMail CEO Lisa Jones will attend and speak at the MailCon 2022 email conference from January 11 to 13 at the Caesars Palace in Las Vegas. Jones joined MailCon to explain her career ascent into email and what the future of email marketing holds for the industry. Tell us a little about your background and […]

Lisa Jones

CEO, EyeMail
October 14, 2021

MailCon Returns Jan. 11 to 13 In Las Vegas With Reimagined Partnerships, Community Initiatives & New Talent

MailCon, the world’s most preeminent email marketing event, will reimagine the future of email, marketing automation, and mobile and omnichannel marketing when it returns to Las Vegas from Jan. 11 to 13, 2022, at the Caesars Palace. Following a successful inaugural meetup in Manhattan on July 18, the winter event will mark the dawn of […]

MailCon

October 5, 2021

Kevin Vaudry Covers Trends and the Future of Email Marketing

Vaudry joined MailCon to provide insights into email marketing and Campaigner’s role in shaping new industry trends and behaviors.

Kevin Vaudry and Amy Doyle Ellwood from Campaigner joined the MailCon Webinar Series to talk about all things around data-driven email.

MailCon

September 22, 2021

Apple’s New Privacy Update Will Affect Email Marketing — Here’s Everything You Need To Know

Apple kicked off its annual Worldwide Developers Conference (WWDC21) on June 7 by throwing the email community abuzz over the changes it intends to bring to the trackability of pixels, IP addresses, and cache images. During the global tech event, Apple announced a reformed Mail Privacy Protection system for its native Mail app used across […]

Marian Sahakyan

Director of Brand and Content Strategy
September 13, 2021
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