Blog

Some 500 marketers in email and omnichannel marketing attended the MailCon Mixer on May 23 to network around partnerships, technology, and industry trends.

As the calendar turns to warmer months, consumers prepare to celebrate special occasions like Father’s Day, graduations, and summer holidays like Memorial Day and Independence Day. The increase of in-person events and the rising level of comfort around group gatherings means that many consumers will be eager to spend more money and celebrate in Q3. […]

When it comes to email strategy, we all know that best practices and focus change every single day. But despite the ever-changing nature of our industry, some things, like email nurturing tactics, always seem to keep something in common – their customer-focused approach. Earlier this year, we learned more about that when Kelly Trantow, Cisco […]

There are many moving parts in affiliate marketing — especially to be taken seriously when it involves affiliates and partners that are small and still growing their subscriber base. But we’re not here to tell you why it’s so difficult to work with affiliates with small lists, but rather about how you can make the […]

The average person has 1.75 email accounts and receives upward of 120 emails per day. Emails are tricky — and if they’re there, we read them. As marketers, our job is to ensure that our emails stand out from others so that our target audiences pay close attention to what we have to say. In […]

It’s that time of the year again. The omnichannel and email marketing world will head to New York City for the MailCon Mixer on the eve of Affiliate Summit East. Scheduled to take place on May 23 from 8 p.m. to midnight at the ultra-posh 48 Lounge in the heart of Times Square, there’s much […]

Melanie Balke is the founder and CEO of The Email Marketers, an outsourced team of email marketers on a mission to work with 1,000 purpose-driven e-commerce brands in order to help them increase revenue and build lasting customer relationships. Balke took the stage at MailCon’s recent email conference to bring attention to the unspoken rules […]

With a return on investment of $36 earned for every $1 spent on an ad, it’s no surprise that emails are one of the most effective communication methods. But despite its accessibility and ability to deliver favorable marketing results, some email marketers often rely on that ROI metric alone when launching email campaigns. Bad choice. […]

Matthew Montoya, Constant Contact’s Senior Channel Marketing and Enablement Manager, recently joined MailCon for the webinar “Overcoming Brand Consistency Challenges in Email Marketing.” Montoya’s dynamic knowledge and excitement for the topic of consistent branding shined through his speech as he detailed different ways to tackle branding inconsistencies, all while offering alternative solutions to these email […]

Who are marketers, and who are influencers? Are they the people who set trends? Or are they the ones who communicate these trends to wider audiences? If you’re in email marketing, the chances are that they’re both the trend-setters and communicators of new omnichannel marketing innovations. In an ever-growing industry like ours, many people contribute […]