Blog

Modern inboxes are warzones — the digital fight for attention, consent, deliverability, engagement, and retention has become almost violent against the backsplash of narrowing the attention spans of consumers. Inbox Attack Founder Nate Wright will drive a discussion around the topic during MailCon’s upcoming webinar, set to take place on February 22 at 11 a.m. […]

Email — it could be the missing ingredient to any marketer’s mission. A solid email plan is also the key to any consumer’s wallet, even if it’s targeted with ads and promotional content. But despite its popularity and the community aspect surrounding it, email marketing could still be a challenging strategy to strike gold on. […]

Marketers are the keepers of a brand’s identity. They are the communicators of the product and service relevant to consumers, and they’re the generators of leads and prospects. On the flip side, salespeople are relationship builders, problem solvers, and those who generate revenue for their respective companies. While the two have much in common, the […]

Consumers are rapidly demanding more content be available in a single click. The current online culture, dominated by social media and shortened attention spans, has in part led to the rise of short and uncomplicated online content, including listicles. Instead of excessively long web pages that never seem to end, consumers prioritize simple content layouts […]

MailCon 2022 in Las Vegas wrapped up by hosting the most extensive and dynamic iteration of the email and omnichannel marketing conference to date. Taking place at Caesars Palace from Jan. 11 to 13, the event gathered hundreds of attendees, as well as several dozen speakers, exhibitors, and sponsors to connect over email and omnichannel […]

When most people think of Las Vegas, they think of it as a place for gamblers, tourists, bachelor and bachelorette parties, and just about anyone except a hard-working entrepreneur. But that perception couldn’t be further from the truth. Thanks to a business-friendly environment and significant-tech infrastructure investments, it is clear that Vegas is in the […]

The baby boomer generation experienced tremendous change during the pandemic, spending more time online for media consumption, online shopping, and staying connected. While once known as digital amateurs and social media dabblers, this generation of consumers approximately in the 55-to-75 age range has embraced the online world and become an important audience group to target […]

Adrian Williams, founder of Email Angels, and Scott Shou, Chief Data Officer at OB Media, will be joining MailCon 2022 in Las Vegas to explain to the masses how to best master email deliverability. Their session takes place Wednesday, Jan. 12 starting at 9 a.m. at the Caesars Palace. The power pair joined MailCon before […]

Two of Laughlin Constable’s top executives in Jenny Maglio, director of marketing automation, and Benjamin Bernhard, director of digital strategy, will be speaking at MailCon in Las Vegas at the Caesars Palace. Their joint session takes place Thursday, Jan. 13 starting at 9:15 a.m. Before the big day, the dynamic duo joined MailCon to drop […]

In this Q&A, we uncover a scope of questions about MailCon’s evolution, the marketing events industry, as well as what attendees, sponsors, exhibitors, and preferred partners should expect ahead of MailCon 2022, which is set to take place from Jan. 11 to 13 at the Caesars Palace in Las Vegas. What proactive strategies and measures […]