4.9/5

Email Marketing

Email Marketing Acronyms: The Complete Guide

07.02.2020
Email Marketing Acronyms: The Complete Guide

Understanding vernacular in the digital marketing space can often feel like learning a new language. For email marketers, in particular, the list of acronyms is even longer and more niche. Like any industry, the lessons begin by writing down certain terms here and there to look up later, or attending conferences and grabbing as many […]

Read More >

How MailCon Partners Have Helped During the COVID-19 Crisis

06.18.2020
How MailCon Partners have helped during the COVID crisis

MailCon as a whole is equal to the sum of its parts. So far, bringing together thousands of attendees under a common goal has created great community, networking opportunities, and grand ideas. However, when a crisis hits and gatherings are no longer permitted for a while, there is a fear that the collective motivation may […]

Read More >

How the Pandemic is Changing Digital Marketing

05.22.2020
pandemic digital marketing

The COVID-19 pandemic has had a dramatic impact on nearly all industries. Some have faced sudden and obvious consequences, like the near-total shutdown of tourism, nightlife, and live sports. But the pandemic’s effect on digital marketing has been much more complex. While the long-term impact is difficult to forecast, there are trends emerging in real-time […]

Read More >

Communicating with Your Customers in our Changed World

05.12.2020
Communicating with Customers in Our Changed World

We live in a changed world right now. Ever since the World Health Organization declared the Coronavirus a global pandemic on March 11, everyone has been working to orient themselves in our “new normal.” In addition to watching out for personal health and that of family and friends, the pandemic and social distancing measures have […]

Read More >

8 Influential Women in Email Marketing to Follow in 2020

03.06.2020

Here at MailCon, we have the privilege of working with the most engaging and influential email marketers—and so many of them are women. We also pull so much expertise from women who work in the highest echelons of our industry, keeping a close eye on them as trendsetters and thought leaders. It stands to reason, […]

Read More >

5 Exciting Tech Companies Making Waves in Email Marketing

12.03.2019
5 Tech Compnaies Making Waves in Email Marketing

Despite being around since the earliest days of internet usage, email marketing still remains at the forefront of technology both in terms of allowing the latest tech startups to grow and in the advanced tools that tech-savvy email marketing companies can provide. Take for example the e-newsletter company Morning Brew, a business that was able […]

Read More >

Email Marketing Advice for Financial Service Companies

11.19.2019
Best Email Advice for Financial Services

When you work in financial services, you’re not wrong to think that your industry is a world apart from other lines of business. While most people are working to earn money, your whole line of work is money. And that means a different set of standards applies to everything you do—including email marketing. Why is […]

Read More >

Staying Compliant in an Age of Data Privacy

10.07.2019
Staying Compliant in an Age of Data Privacy

We live in an age of data privacy. The massive European privacy law known as GDPR created a new standard for data handling in the EU. In the U.S., California will be implementing data privacy regulation in 2020 and there has been talk of the United States passing some kind of federal data privacy law […]

Read More >

The 6 Email Strategies You Should Know

05.18.2019

It doesn’t get much more powerful than email marketing. What other marketing channel allows you to put your message right into the inbox of your prospects and customers? By getting your brand at the literal fingertips of your target audience, you can drive traffic, convert leads, and create repeat customers. But there are a few […]

Read More >

Tips and Tricks to Increase Your Open Rate

05.06.2019

One of the hard truths of email marketing is that no matter how much energy and effort you may put into crafting your email content and campaigns, it can all be for naught if you don’t get recipients to open your emails. Email marketing can work wonders, but the first step is piquing enough interest […]

Read More >

Download the MailCon App

Start connecting with other attendees before the event, personalize your profile, customize your agenda, and more with the MailCon Mobile App.