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Email Marketing

A Beginners Guide to the Email Marketing Industry

10.22.2021
A Beginners Guide to the Email Marketing Industry

By Kristen Haines, CEO of MailCon If you’ve decided to begin or pivot your career into the email marketing industry, as I did two years ago, there’s much to learn. However, you’ll be pleasantly surprised that there’s nothing to be intimidated about because the email industry offers abundant growth opportunities and a wealth of resources. […]

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EyeMail CEO Lisa Jones Discusses the Future of Email Marketing

10.14.2021
Lisa S. Jones, CEO of EyeMail

EyeMail CEO Lisa Jones will attend and speak at the MailCon 2022 conference from January 11 to 13 at the Caesars Palace in Las Vegas. Jones joined MailCon to explain her career ascent into email and what the future of email marketing holds for the industry. Tell us a little about your background and how […]

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Automation vs. Bulk? How to Reach the Pinnacle of Email Marketing Using Both

09.02.2021
Automation vs Bulk Email?

By Michael Batalha, CEO at Emercury If you’ve been successful in any area in life, you’ve probably noticed a trend. Most people tend to go to one of two extremes, and if you observe the most successful actors in the field, you’ll find that they’re really good at getting “the best of both worlds.” We […]

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5 Email Deliverability Tools You Should be Using

05.27.2021
5 Email Deliverability Tools You Should be Using

Authored by Adrian Williams, Founder of Email Angels As an email deliverability consultant for the past ten years, I have worked with many different clients within different industries. Although each client presents its own unique need for my services, these are the tools that I have used to effectively solve their deliverability issues. These five […]

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5 Things Every Email Marketer Needs to Know About Data Cleaning and Hygiene

05.11.2021
5 Things Every Email Marketer Needs to Know About Data Cleaning and Hygiene

Authored by Bryan Jenkins Director of Sales at EmailOversight Having a clean, responsive email list is the goal of every email marketer. But even if you think your list is “clean,” there could be hidden issues causing your email blasts to end up in spam folders, cause ESPs and ISPs to delay delivery — or […]

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Top Rated ESPs in 2021

05.05.2021
10 Top-Rated ESPs in 2020

There are many reasons online businesses are valued now more than ever. In fact, according to a recent study by business tycoon McKinsey Digital, “75 percent of people using digital channels for the first time indicate that they will continue to use them when things return to “normal.” Whether your business has shifted from communicating […]

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Three Tips for Email Innovation: Takeaways from “The Best Idea I Ever Had” Panel at MailCon Virtual Experience 2021

03.11.2021
The Best Idea I've Ever Had

Authored by Jen Capstraw President & Co-Founder, Women of Email Email marketers are among the best problem-solvers I know. Despite our various backgrounds and life experiences, there’s like-mindedness in the email community and a natural inclination to find better solutions, deliver better results, and share our knowledge with others. That’s why it was a pleasure […]

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How to Incorporate User-Generated Content in Your eCommerce Emails

07.21.2020
4 Reasons Why You Should be Using

Like Netflix and chill, Tuesdays and tacos or S’mores and campfires, user-generated content (UGC) and email marketing are better together. Yotpo recently conducted a study explaining the value of data science and one of the key takeaways was just how important UGC is for eCommerce marketing. The Reasoning Behind Using UGC It was ultimately discovered […]

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Email Marketing Acronyms: The Complete Guide

07.02.2020
Email Marketing Acronyms: The Complete Guide

Understanding vernacular in the digital marketing space can often feel like learning a new language. For email marketers, in particular, the list of acronyms is even longer and more niche. Like any industry, the lessons begin by writing down certain terms here and there to look up later, or attending conferences and grabbing as many […]

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How MailCon Partners Have Helped During the COVID-19 Crisis

06.18.2020
How MailCon Partners have helped during the COVID crisis

MailCon as a whole is equal to the sum of its parts. So far, bringing together thousands of attendees under a common goal has created great community, networking opportunities, and grand ideas. However, when a crisis hits and gatherings are no longer permitted for a while, there is a fear that the collective motivation may […]

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