4.9/5

Email Marketing

Top Rated ESPs in 2020

08.24.2020
10 Top-Rated ESPs in 2020

There are many reasons online businesses are valued now more than ever. In fact, according to a recent study by business tycoon McKinsey Digital, “75 percent of people using digital channels for the first time indicate that they will continue to use them when things return to “normal.” Whether your business has shifted from communicating […]

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How to Incorporate User-Generated Content in Your eCommerce Emails

07.21.2020
4 Reasons Why You Should be Using

Like Netflix and chill, Tuesdays and tacos or S’mores and campfires, user-generated content (UGC) and email marketing are better together. Yotpo recently conducted a study explaining the value of data science and one of the key takeaways was just how important UGC is for eCommerce marketing. The Reasoning Behind Using UGC It was ultimately discovered […]

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Email Marketing Acronyms: The Complete Guide

07.02.2020
Email Marketing Acronyms: The Complete Guide

Understanding vernacular in the digital marketing space can often feel like learning a new language. For email marketers, in particular, the list of acronyms is even longer and more niche. Like any industry, the lessons begin by writing down certain terms here and there to look up later, or attending conferences and grabbing as many […]

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How MailCon Partners Have Helped During the COVID-19 Crisis

06.18.2020
How MailCon Partners have helped during the COVID crisis

MailCon as a whole is equal to the sum of its parts. So far, bringing together thousands of attendees under a common goal has created great community, networking opportunities, and grand ideas. However, when a crisis hits and gatherings are no longer permitted for a while, there is a fear that the collective motivation may […]

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How the Pandemic is Changing Digital Marketing

05.22.2020
pandemic digital marketing

The COVID-19 pandemic has had a dramatic impact on nearly all industries. Some have faced sudden and obvious consequences, like the near-total shutdown of tourism, nightlife, and live sports. But the pandemic’s effect on digital marketing has been much more complex. While the long-term impact is difficult to forecast, there are trends emerging in real-time […]

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Communicating with Your Customers in our Changed World

05.12.2020
Communicating with Customers in Our Changed World

We live in a changed world right now. Ever since the World Health Organization declared the Coronavirus a global pandemic on March 11, everyone has been working to orient themselves in our “new normal.” In addition to watching out for personal health and that of family and friends, the pandemic and social distancing measures have […]

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8 Influential Women in Email Marketing to Follow in 2020

03.06.2020

Here at MailCon, we have the privilege of working with the most engaging and influential email marketers—and so many of them are women. We also pull so much expertise from women who work in the highest echelons of our industry, keeping a close eye on them as trendsetters and thought leaders. It stands to reason, […]

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5 Exciting Tech Companies Making Waves in Email Marketing

12.03.2019
5 Tech Compnaies Making Waves in Email Marketing

Despite being around since the earliest days of internet usage, email marketing still remains at the forefront of technology both in terms of allowing the latest tech startups to grow and in the advanced tools that tech-savvy email marketing companies can provide. Take for example the e-newsletter company Morning Brew, a business that was able […]

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Email Marketing Advice for Financial Service Companies

11.19.2019
Best Email Advice for Financial Services

When you work in financial services, you’re not wrong to think that your industry is a world apart from other lines of business. While most people are working to earn money, your whole line of work is money. And that means a different set of standards applies to everything you do—including email marketing. Why is […]

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Staying Compliant in an Age of Data Privacy

10.07.2019
Staying Compliant in an Age of Data Privacy

We live in an age of data privacy. The massive European privacy law known as GDPR created a new standard for data handling in the EU. In the U.S., California will be implementing data privacy regulation in 2020 and there has been talk of the United States passing some kind of federal data privacy law […]

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