By Kristen Haines, CEO of MailCon If you’ve decided to begin or pivot your career into the email marketing industry, as I did two years ago, there’s much to learn. However, you’ll be pleasantly surprised that there’s nothing to be intimidated about because the email industry offers abundant growth opportunities and a wealth of resources. […]
EyeMail CEO Lisa Jones will attend and speak at the MailCon 2022 conference from January 11 to 13 at the Caesars Palace in Las Vegas. Jones joined MailCon to explain her career ascent into email and what the future of email marketing holds for the industry. Tell us a little about your background and how […]
By Michael Batalha, CEO at Emercury If you’ve been successful in any area in life, you’ve probably noticed a trend. Most people tend to go to one of two extremes, and if you observe the most successful actors in the field, you’ll find that they’re really good at getting “the best of both worlds.” We […]
Authored by Adrian Williams, Founder of Email Angels As an email deliverability consultant for the past ten years, I have worked with many different clients within different industries. Although each client presents its own unique need for my services, these are the tools that I have used to effectively solve their deliverability issues. These five […]
Authored by Bryan Jenkins Director of Sales at EmailOversight Having a clean, responsive email list is the goal of every email marketer. But even if you think your list is “clean,” there could be hidden issues causing your email blasts to end up in spam folders, cause ESPs and ISPs to delay delivery — or […]
There are many reasons online businesses are valued now more than ever. In fact, according to a recent study by business tycoon McKinsey Digital, “75 percent of people using digital channels for the first time indicate that they will continue to use them when things return to “normal.” Whether your business has shifted from communicating […]
Authored by Jen Capstraw President & Co-Founder, Women of Email Email marketers are among the best problem-solvers I know. Despite our various backgrounds and life experiences, there’s like-mindedness in the email community and a natural inclination to find better solutions, deliver better results, and share our knowledge with others. That’s why it was a pleasure […]
Like Netflix and chill, Tuesdays and tacos or S’mores and campfires, user-generated content (UGC) and email marketing are better together. Yotpo recently conducted a study explaining the value of data science and one of the key takeaways was just how important UGC is for eCommerce marketing. The Reasoning Behind Using UGC It was ultimately discovered […]
Understanding vernacular in the digital marketing space can often feel like learning a new language. For email marketers, in particular, the list of acronyms is even longer and more niche. Like any industry, the lessons begin by writing down certain terms here and there to look up later, or attending conferences and grabbing as many […]
MailCon as a whole is equal to the sum of its parts. So far, bringing together thousands of attendees under a common goal has created great community, networking opportunities, and grand ideas. However, when a crisis hits and gatherings are no longer permitted for a while, there is a fear that the collective motivation may […]
