The COVID-19 pandemic has had a dramatic impact on nearly all industries. Some have faced sudden and obvious consequences, like the near-total shutdown of tourism, nightlife, and live sports. But the pandemic’s effect on digital marketing has been much more complex. While the long-term impact is difficult to forecast, there are trends emerging in real-time […]
We live in a changed world right now. Ever since the World Health Organization declared the Coronavirus a global pandemic on March 11, everyone has been working to orient themselves in our “new normal.” In addition to watching out for personal health and that of family and friends, the pandemic and social distancing measures have […]
A large percentage of our attendees at MailCon are entrepreneurs, freelancers, and startup founders—and that is why we are so attuned to the health and economic crisis that has enveloped our country because of COVID-19 (novel coronavirus). While digital businesses are able to stay on course, brick-and-mortar retailers, neighborhood bars and restaurants, travel and hospitality […]
Here at MailCon, we have the privilege of working with the most engaging and influential email marketers—and so many of them are women. We also pull so much expertise from women who work in the highest echelons of our industry, keeping a close eye on them as trendsetters and thought leaders. It stands to reason, […]
MailCon 2020 in Las Vegas was poised to be the biggest and most advantageous version of the email marketing conference yet—and by all accounts, it met and exceeded all those expectations. Covering more space, offering more sessions, and bringing in more attendees, the overarching theme of MailCon 2020 at the Aria Resort and Casino in […]
This month, email experts from all over will descend upon Las Vegas for MailCon 2020. As many MailCon attendees are aware, Las Vegas is a convention haven. More than 6 million visitors (that’s x2 the population of Chicago) visited Las Vegas to attend a convention in 2019, according to the Las Vegas Convention and Visitors […]
Despite being around since the earliest days of internet usage, email marketing still remains at the forefront of technology both in terms of allowing the latest tech startups to grow and in the advanced tools that tech-savvy email marketing companies can provide. Take for example the e-newsletter company Morning Brew, a business that was able […]
When you work in financial services, you’re not wrong to think that your industry is a world apart from other lines of business. While most people are working to earn money, your whole line of work is money. And that means a different set of standards applies to everything you do—including email marketing. Why is […]
At MailCon we also believe in the countless benefits of giving, not just because it makes our world better, but because it makes us feel more whole as an organization and as individuals. That is why we took part in a very special charity event that took place this month: Walk for a Cause in […]
We live in an age of data privacy. The massive European privacy law known as GDPR created a new standard for data handling in the EU. In the U.S., California will be implementing data privacy regulation in 2020 and there has been talk of the United States passing some kind of federal data privacy law […]
