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How Empathy and Perception are Pivotal Characteristics in Leadership

06.03.2021
How Empathy and Perception are Pivotal Characteristics in Leadership

By Lilit Davtyan, CFO & EVP at Phonexa. Being successful in a leadership or executive role requires a deep sense of empathy, and awareness of perception. Doing this as a woman also requires a heightened sense of confidence. Sure, there is a diverse set of leadership styles, depending on the company, individual, product, or even […]

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5 Email Deliverability Tools You Should be Using

05.27.2021
5 Email Deliverability Tools You Should be Using

Authored by Adrian Williams, Founder of Email Angels As an email deliverability consultant for the past ten years, I have worked with many different clients within different industries. Although each client presents its own unique need for my services, these are the tools that I have used to effectively solve their deliverability issues. These five […]

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5 Things Every Email Marketer Needs to Know About Data Cleaning and Hygiene

05.11.2021
5 Things Every Email Marketer Needs to Know About Data Cleaning and Hygiene

Authored by Bryan Jenkins Director of Sales at EmailOversight Having a clean, responsive email list is the goal of every email marketer. But even if you think your list is “clean,” there could be hidden issues causing your email blasts to end up in spam folders, cause ESPs and ISPs to delay delivery — or […]

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Top Rated ESPs in 2021

05.05.2021
10 Top-Rated ESPs in 2020

There are many reasons online businesses are valued now more than ever. In fact, according to a recent study by business tycoon McKinsey Digital, “75 percent of people using digital channels for the first time indicate that they will continue to use them when things return to “normal.” Whether your business has shifted from communicating […]

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Three Tips for Email Innovation: Takeaways from “The Best Idea I Ever Had” Panel at MailCon Virtual Experience 2021

03.11.2021
The Best Idea I've Ever Had

Authored by Jen Capstraw President & Co-Founder, Women of Email Email marketers are among the best problem-solvers I know. Despite our various backgrounds and life experiences, there’s like-mindedness in the email community and a natural inclination to find better solutions, deliver better results, and share our knowledge with others. That’s why it was a pleasure […]

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Top 10 Takeaways From MailCon Virtual Experience 2021

02.09.2021
MailCon Virtual Experience 2021 Recap

On January 27 and 28th, MailCon hosted over 30 successful panel discussions and speaker sessions at our Virtual Experience 2021: The World’s Largest Virtual Email Marketing Event. We’re enormously grateful for Dot818, our Title Sponsor, Ongage, the Registration Sponsor, Dotdigital, the Session Sponsor, Simon Data, the Engagement and Wine Tasting Sponsor; along with Halon MTA, […]

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How to Make the Most of MailCon Virtual Experience 2021

01.21.2021
How to Make the Most of Virtual Conferences

Whether it be a Zoom happy hour with colleagues or a family meal over Facetime, by now, many of us have either experienced something virtually that otherwise would’ve been an in-person event. However, when it comes to attending a virtual conference, that might feel a bit more like unfamiliar territory. With MailCon Virtual Experience 2021 […]

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What Compliance Trends in 2021 Mean for Campaigns

10.22.2020
Compliance Trends in 2020

With three quarters of 2020 behind us, it is important to reflect on unprecedented economic circumstances and shifts in consumer behavior to plan for what’s to come. In the world of email marketing; trends, compliance, and technologies are ever-changing and often hard to keep up with. That’s why we’ve outlined some of the top marketing […]

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How to Incorporate User-Generated Content in Your eCommerce Emails

07.21.2020
4 Reasons Why You Should be Using

Like Netflix and chill, Tuesdays and tacos or S’mores and campfires, user-generated content (UGC) and email marketing are better together. Yotpo recently conducted a study explaining the value of data science and one of the key takeaways was just how important UGC is for eCommerce marketing. The Reasoning Behind Using UGC It was ultimately discovered […]

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Email Marketing Acronyms: The Complete Guide

07.02.2020
Email Marketing Acronyms: The Complete Guide

Understanding vernacular in the digital marketing space can often feel like learning a new language. For email marketers, in particular, the list of acronyms is even longer and more niche. Like any industry, the lessons begin by writing down certain terms here and there to look up later, or attending conferences and grabbing as many […]

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