With three quarters of 2020 behind us, it is important to reflect on unprecedented economic circumstances and shifts in consumer behavior to plan for what’s to come. In the world of email marketing; trends, compliance, and technologies are ever-changing and often hard to keep up with. That’s why we’ve outlined some of the top marketing […]
There are many reasons online businesses are valued now more than ever. In fact, according to a recent study by business tycoon McKinsey Digital, “75 percent of people using digital channels for the first time indicate that they will continue to use them when things return to “normal.” Whether your business has shifted from communicating […]
Like Netflix and chill, Tuesdays and tacos or S’mores and campfires, user-generated content (UGC) and email marketing are better together. Yotpo recently conducted a study explaining the value of data science and one of the key takeaways was just how important UGC is for eCommerce marketing. The Reasoning Behind Using UGC It was ultimately discovered […]
Understanding vernacular in the digital marketing space can often feel like learning a new language. For email marketers, in particular, the list of acronyms is even longer and more niche. Like any industry, the lessons begin by writing down certain terms here and there to look up later, or attending conferences and grabbing as many […]
MailCon as a whole is equal to the sum of its parts. So far, bringing together thousands of attendees under a common goal has created great community, networking opportunities, and grand ideas. However, when a crisis hits and gatherings are no longer permitted for a while, there is a fear that the collective motivation may […]
The COVID-19 pandemic has had a dramatic impact on nearly all industries. Some have faced sudden and obvious consequences, like the near-total shutdown of tourism, nightlife, and live sports. But the pandemic’s effect on digital marketing has been much more complex. While the long-term impact is difficult to forecast, there are trends emerging in real-time […]
We live in a changed world right now. Ever since the World Health Organization declared the Coronavirus a global pandemic on March 11, everyone has been working to orient themselves in our “new normal.” In addition to watching out for personal health and that of family and friends, the pandemic and social distancing measures have […]
A large percentage of our attendees at MailCon are entrepreneurs, freelancers, and startup founders—and that is why we are so attuned to the health and economic crisis that has enveloped our country because of COVID-19 (novel coronavirus). While digital businesses are able to stay on course, brick-and-mortar retailers, neighborhood bars and restaurants, travel and hospitality […]
Here at MailCon, we have the privilege of working with the most engaging and influential email marketers—and so many of them are women. We also pull so much expertise from women who work in the highest echelons of our industry, keeping a close eye on them as trendsetters and thought leaders. It stands to reason, […]
MailCon 2020 in Las Vegas was poised to be the biggest and most advantageous version of the email marketing conference yet—and by all accounts, it met and exceeded all those expectations. Covering more space, offering more sessions, and bringing in more attendees, the overarching theme of MailCon 2020 at the Aria Resort and Casino in […]
