We live in an age of data privacy. The massive European privacy law known as GDPR created a new standard for data handling in the EU. In the U.S., California will be implementing data privacy regulation in 2020 and there has been talk of the United States passing some kind of federal data privacy law […]
The big weekend has finally come and gone: MailCon New York 2019 is in the books. Hundreds of email professionals streamed into the InterContinental Times Square for MailCon 2019 to connect, learn, discuss, and enjoy themselves at the industry’s premier email marketing conference. Many in attendance agreed that the conference had reached new heights this […]
Times Square sometimes gets a bad reputation from tourists and locals alike. Sure, it can be crowded and many of the shops are selling overpriced tchotchkes that offer little in terms of true appreciation for the city. But in reality, Times Square is also a bona fide cultural landmark: a busy epicenter of all things […]
MailCon New York has been a popular destination for attendees for years. It’s a safe bet that many who will be attending this year’s MailCon on August 10th at the Intercontinental Times Square are undoubtedly familiar with the city’s landmarks, boroughs, and late-night pizza stops. But what if this is your first time attending MailCon, or even your […]
As attendees descend on New York City for MailCon 2019 on August 10th, they are going to have a wealth of events and valuable sessions on their minds. With so much available on the agenda, it’s almost difficult to believe we’re fitting it all in on one day! But busy attendees need not worry about […]
Have you ever heard of a “go bag?” It’s a well-packed and organized bag of essentials often associated with survivalists or more adventurous travelers. But the concept of a go bag can be just as easily applied to when you’re about to find yourself dropped into the unpredictable wilderness of a conference like MailCon. Planning ahead and having a […]
MailCon is an event for business professionals and entrepreneurs of all stripes. Our panels, speaker sessions, and exhibitor hall are all tremendous opportunities to learn valuable practices and find partners to do business with. No matter the specific needs or goals of an attendee at MailCon, it’s certain they are driven by the same entrepreneurial drive to find new […]
It doesn’t get much more powerful than email marketing. What other marketing channel allows you to put your message right into the inbox of your prospects and customers? By getting your brand at the literal fingertips of your target audience, you can drive traffic, convert leads, and create repeat customers. But there are a few […]
One of the hard truths of email marketing is that no matter how much energy and effort you may put into crafting your email content and campaigns, it can all be for naught if you don’t get recipients to open your emails. Email marketing can work wonders, but the first step is piquing enough interest […]
Attendees of any conference have a lot to look forward to: making new connections, exploring the latest technology, and letting loose on a buffet of complimentary food and drink. But the most valuable part of any conference can often be the stellar lineup of speakers that are assembled to share their wit, wisdom, and insider […]