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Apple’s New Privacy Update Will Affect Email Marketing — Here’s Everything You Need To Know

Apple’s New Privacy Update Will Affect Email Marketing

Learn how Apple’s newest email privacy update will affect your marketing practices as you dive into new strategies to optimize proven tools and metrics for your email marketing campaigns.

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Automation vs. Bulk? How to Reach the Pinnacle of Email Marketing Using Both

Automation vs Bulk Email?

By Michael Batahla, CEO at Emercury If you’ve been successful in any area in life, you’ve probably noticed a trend. Most people tend to go to one of two extremes, and if you observe the most successful actors in the field, you’ll find that they’re really good at getting “the best of both worlds.” We […]

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Inaugural MailCon MeetUp Takes Over Manhattan, Unites Email Marketing Industry

MailCon Meetup New York

MailCon has held seven conferences since 2017 serving the email marketing industry, and with the next one slated to take place October 31 and November 1 at the Caesars Palace in Las Vegas, the company marked its return to events amidst the pandemic with the inaugural MailCon Meetup. The networking soiree was attended by over […]

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How Empathy and Perception are Pivotal Characteristics in Leadership

How Empathy and Perception are Pivotal Characteristics in Leadership

By Lilit Davtyan, CFO & EVP at Phonexa. Being successful in a leadership or executive role requires a deep sense of empathy, and awareness of perception. Doing this as a woman also requires a heightened sense of confidence. Sure, there is a diverse set of leadership styles, depending on the company, individual, product, or even […]

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5 Email Deliverability Tools You Should be Using

5 Email Deliverability Tools You Should be Using

Authored by Adrian Williams, Founder of Email Angels As an email deliverability consultant for the past ten years, I have worked with many different clients within different industries. Although each client presents its own unique need for my services, these are the tools that I have used to effectively solve their deliverability issues. These five […]

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5 Things Every Email Marketer Needs to Know About Data Cleaning and Hygiene

5 Things Every Email Marketer Needs to Know About Data Cleaning and Hygiene

Authored by Bryan Jenkins Director of Sales at EmailOversight Having a clean, responsive email list is the goal of every email marketer. But even if you think your list is “clean,” there could be hidden issues causing your email blasts to end up in spam folders, cause ESPs and ISPs to delay delivery — or […]

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Top Rated ESPs in 2021

10 Top-Rated ESPs in 2020

There are many reasons online businesses are valued now more than ever. In fact, according to a recent study by business tycoon McKinsey Digital, “75 percent of people using digital channels for the first time indicate that they will continue to use them when things return to “normal.” Whether your business has shifted from communicating […]

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Three Tips for Email Innovation: Takeaways from “The Best Idea I Ever Had” Panel at MailCon Virtual Experience 2021

The Best Idea I've Ever Had

Authored by Jen Capstraw President & Co-Founder, Women of Email Email marketers are among the best problem-solvers I know. Despite our various backgrounds and life experiences, there’s like-mindedness in the email community and a natural inclination to find better solutions, deliver better results, and share our knowledge with others. That’s why it was a pleasure […]

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Top 10 Takeaways From MailCon Virtual Experience 2021

MailCon Virtual Experience 2021 Recap

On January 27 and 28th, MailCon hosted over 30 successful panel discussions and speaker sessions at our Virtual Experience 2021: The World’s Largest Virtual Email Marketing Event. We’re enormously grateful for Dot818, our Title Sponsor, Ongage, the Registration Sponsor, Dotdigital, the Session Sponsor, Simon Data, the Engagement and Wine Tasting Sponsor; along with Halon MTA, […]

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How to Make the Most of MailCon Virtual Experience 2021

How to Make the Most of Virtual Conferences

Whether it be a Zoom happy hour with colleagues or a family meal over Facetime, by now, many of us have either experienced something virtually that otherwise would’ve been an in-person event. However, when it comes to attending a virtual conference, that might feel a bit more like unfamiliar territory. With MailCon Virtual Experience 2021 […]

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