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Three Tips for Email Innovation: Takeaways from “The Best Idea I Ever Had” Panel at MailCon Virtual Experience 2021

03.11.2021
The Best Idea I've Ever Had

Authored by Jen Capstraw President & Co-Founder, Women of Email Email marketers are among the best problem-solvers I know. Despite our various backgrounds and life experiences, there’s like-mindedness in the email community and a natural inclination to find better solutions, deliver better results, and share our knowledge with others. That’s why it was a pleasure […]

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Top 10 Takeaways From MailCon Virtual Experience 2021

02.09.2021
MailCon Virtual Experience 2021 Recap

On January 27 and 28th, MailCon hosted over 30 successful panel discussions and speaker sessions at our Virtual Experience 2021: The World’s Largest Virtual Email Marketing Event. We’re enormously grateful for Dot818, our Title Sponsor, Ongage, the Registration Sponsor, Dotdigital, the Session Sponsor, Simon Data, the Engagement and Wine Tasting Sponsor; along with Halon MTA, […]

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How to Make the Most of MailCon Virtual Experience 2021

01.21.2021
How to Make the Most of Virtual Conferences

Whether it be a Zoom happy hour with colleagues or a family meal over Facetime, by now, many of us have either experienced something virtually that otherwise would’ve been an in-person event. However, when it comes to attending a virtual conference, that might feel a bit more like unfamiliar territory. With MailCon Virtual Experience 2021 […]

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What Compliance Trends in 2021 Mean for Campaigns

10.22.2020
Compliance Trends in 2020

With three quarters of 2020 behind us, it is important to reflect on unprecedented economic circumstances and shifts in consumer behavior to plan for what’s to come. In the world of email marketing; trends, compliance, and technologies are ever-changing and often hard to keep up with. That’s why we’ve outlined some of the top marketing […]

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How to Incorporate User-Generated Content in Your eCommerce Emails

07.21.2020
4 Reasons Why You Should be Using

Like Netflix and chill, Tuesdays and tacos or S’mores and campfires, user-generated content (UGC) and email marketing are better together. Yotpo recently conducted a study explaining the value of data science and one of the key takeaways was just how important UGC is for eCommerce marketing. The Reasoning Behind Using UGC It was ultimately discovered […]

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Email Marketing Acronyms: The Complete Guide

07.02.2020
Email Marketing Acronyms: The Complete Guide

Understanding vernacular in the digital marketing space can often feel like learning a new language. For email marketers, in particular, the list of acronyms is even longer and more niche. Like any industry, the lessons begin by writing down certain terms here and there to look up later, or attending conferences and grabbing as many […]

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How MailCon Partners Have Helped During the COVID-19 Crisis

06.18.2020
How MailCon Partners have helped during the COVID crisis

MailCon as a whole is equal to the sum of its parts. So far, bringing together thousands of attendees under a common goal has created great community, networking opportunities, and grand ideas. However, when a crisis hits and gatherings are no longer permitted for a while, there is a fear that the collective motivation may […]

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How the Pandemic is Changing Digital Marketing

05.22.2020
pandemic digital marketing

The COVID-19 pandemic has had a dramatic impact on nearly all industries. Some have faced sudden and obvious consequences, like the near-total shutdown of tourism, nightlife, and live sports. But the pandemic’s effect on digital marketing has been much more complex. While the long-term impact is difficult to forecast, there are trends emerging in real-time […]

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Communicating with Your Customers in our Changed World

05.12.2020
Communicating with Customers in Our Changed World

We live in a changed world right now. Ever since the World Health Organization declared the Coronavirus a global pandemic on March 11, everyone has been working to orient themselves in our “new normal.” In addition to watching out for personal health and that of family and friends, the pandemic and social distancing measures have […]

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8 Influential Women in Email Marketing to Follow

05.06.2020
MailCon 8 Women Email

Here at MailCon, we have the privilege of working with the most engaging and influential email marketers—and so many of them are women. We also pull so much expertise from women who work in the highest echelons of our industry, keeping a close eye on them as trendsetters and thought leaders. It stands to reason, […]

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