Every review on this site follows the same process. Here’s exactly how we evaluate each platform – what data we collect, how we score it, and how we arrive at our recommendations. Data Collection Review Platform Aggregation We pull ratings from eleven independent review platforms. Each attracts a different user base – IT managers, marketing […]
Almost 60% of marketers use automation tools daily to boost email marketing. In a recent survey, 41% of marketers described their customer journeys as either mostly or fully automated, whereas the remaining 50% classified them as only partially automated. It’s natural that most decision-makers want to make their campaigns as effective as possible. That’s where […]
The world’s top brands are already ahead of the curve, using B2C marketing automation platforms to craft and fine-tune personalized marketing campaigns with minimal manual effort. In this article, we’ll dive into why B2C marketing automation platforms are a game changer and highlight their key benefits. We’ll also spotlight the best platforms for 2024, helping […]
If you’re heading to NYC for MailCon this year, first of all, we can’t wait to see you.
Secondly, you’re in for more than just world-class sessions and next-level networking. You’re landing in one of the most electric cities in the world, and whether it’s your first time or your tenth, there’s always something new to explore.
So if you’re extending your trip or just have a few spare hours between events, here are a few things worth checking out, and where you’ll definitely find some of us.
There are almost 4.5 billion email users worldwide, meaning every other person has an email address they regularly use. Modern digital business requires constant communication with your clients, including nights and weekends. That’s when mass email software will come to your assistance. With those services, you can create nice-looking emails with the highest possible conversion. […]
A good laugh with your clients in a day keeps the rivals away. Heartwarming and funny emails can break the ice in marketing communication, even though this approach may seem quite risky. However, if you master using humor in your campaigns without going overboard, you are almost guaranteed to get entertained and more satisfied clients. […]
Marketers spend days writing engagement emails, but one single mistake can sometimes collapse all the efforts. Whether you overuse spam words, send too many emails at once, or your email service provider (ESP) glitches, you may trigger email spam filters, a death sentence to your outreach campaign. Email spam filters protect users from potential spam […]
Email marketing design can vary greatly, from plain text to complex designs filled with graphics and interactive elements. The ultimate goal, though, is always the same: create an effective email layout so users engage with your email and ultimately convert, clicking where you want them to. Read on to learn everything you need to know […]
Email font is one of the most important elements when designing emails for your marketing campaign, affecting how the message is perceived and whether it is comfortable to read. Choosing the best font for your emails can increase engagement and conversion rates, so don’t overlook this important yet elusive aspect. We have prepared a list […]
Here are 10 top SMTP email services that will help you deliver more emails to the inbox. Take your email game to the next level.
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