Email Engagement

8 Email KPIs You Still Need to Be Tracking in 2023

Leverage these inbox performance metrics to increase conversions and drive high ROI from email campaigns.

Marian Sahakyan

Content Manager

June 16, 2023

What is Email Sender Reputation? 3 Ways to Maintain a Good One

A low email sender reputation may ruin your email marketing campaign to the ground. Learn how to keep your reputation high, so all of your emails hit the inbox.

Oleksandr Rohovnin

Content Writer

October 20, 2022

The Post-Purchase Flow: Your Untapped Gold Mine

Explore the benefits of launching a full-cycle post-purchase email flow for re-targeting and re-engaging your clients.

Melanie Balke

CEO & Founder, The Email Marketers

September 1, 2022

Daniel Shnaider Uncovers His Best Strategies for Cold Emailing

What are cold emails and how can you become a cold email expert? Learn more in this Q&A and webinar recap.


August 11, 2022
Email Marketing

To Engage or Not To Engage? 3 Truths About Inactive Email Subscribers in eCommerce

Get an inside scoop into how your eCommerce business can re-engage inactive email subscribers to maximize marketing ROI.

Marian Sahakyan

Content Manager

July 7, 2022
What’s With the Emojis in My Inbox

What’s With the Emojis in My Inbox? ?

Discover why businesses use in-email emojis to boost brand awareness, increase visibility, and maximize open rates.

Marian Sahakyan

Content Manager

June 30, 2022
Mailcon email conference Email Marketing Strategist Kelly Trantow

5 Steps to Building an Email Nurturing Strategy

When it comes to email strategy, we all know that best practices and focus change every single day. But despite the ever-changing nature of our industry, some things, like email nurturing tactics, always seem to keep something in common – their customer-focused approach. Earlier this year, we learned more about that when Kelly Trantow, Cisco […]

Marian Sahakyan

Content Manager

May 5, 2022
Lisa S. Jones - Mailcon

How Video-in-Email Creates Diversity, Increases Inclusion, and Drives High ROI

The average person has 1.75 email accounts and receives upward of 120 emails per day. Emails are tricky — and if they’re there, we read them. As marketers, our job is to ensure that our emails stand out from others so that our target audiences pay close attention to what we have to say. In […]


April 21, 2022

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