Counterintuitively – in the world dominated by social media and video content – SMS marketing is becoming an increasingly powerful tool for mobile campaigns, reaching $12.6 billion by 2025, with no deceleration in sight.
Delivered instantly and easily personalized, SMS messages have one of the highest open rates – up to 98% – and are a great tool for generating and converting mobile customers at scale. Especially if you’re using the right SMS marketing software to automate your marketing campaigns and make them more accurate and effective.
Source: GIPHY
Read on to find your 10 best SMS marketing platforms for striking SMS campaigns.
10 Top SMS Marketing Platforms in 2024 and Beyond
SimpleTexting
Source: SimpleTexting
SimpleTexting is a cost-effective SMS marketing software solution that offers a user-friendly interface, plenty of SMS marketing features, and affordable prices.
| Campaign setup
| Intuitive campaign builder with templates and scheduling
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| UI/UX
| Clean interface and simple navigation
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| Messaging
| Mass SMS, two-way conversations, MMS, and click tracking.
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| Integrations
| Over 100 apps, including Shopify, HubSpot, and Mailchimp
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| Automation
| Autoresponders, data synchronization, and API
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| List growth
| Web forms, SMS keywords, and contact import
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| AI
| Smart recommendations for optimizing messaging
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Essential Features
- Text-to-vote to attract an audience, conduct research, broadcast, and collect feedback via SMS
- Text-to-win to launch a mobile contest where participants send an SMS with a keyword for a chance to win a prize
- SMS Inbox to view all replies to your SMS messages in one place
Drawbacks
- Limited reporting capabilities, especially when it comes to complex analytics and reporting
Pricing & Rating
Subscription plans start at $29 per month for 500 credits.
G2 rating: 4.7/5
Attentive
Source: Attentive
Attentive is an enterprise-grade SMS marketing platform with advanced personalization and segmentation. The tool combines SMS and email features, allowing you to synergize two major lead generation channels.
| Campaign setup
| Drag-and-drop journey builder, A/B testing
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| UI/UX
| Easy-to-use interface with modern design and visual workflows
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| Messaging
| Conversational SMS/MMS and automatic compliance.
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| Integrations
| 50+ integrations to connect the SMS campaign software to e-commerce, CRM, and email tools
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| Automation
| Behavioral trigger tracking and cross-channel orchestration functions
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| List growth
| Manage sign-up units and set up keywords for easy text-to-join subscriptions
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| AI
| AI Journeys and AI Pro improve predictive analytics and optimize delivery times.
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Essential Features
- Journeys – personalized text messages by customer actions and preferences
- Attentive Concierge – AI-driven personalized text conversations with customers.
Drawbacks
- The price might be too high for a small business
Pricing & Rating
Subscription plans start at $1,000+/month.
G2 rating: 4.8/5
Postscript
Source: Postscript
Postscript is a text message marketing service that integrates with Shopify. Known for its quick setup and robust segmentation, Postscript allows brands to easily create personalized SMS campaigns.
| Campaign setup
| Access to pre-built playbooks and Shopify cart
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| UI/UX
| Intuitive campaign designer and success tracking
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| Messaging
| SMS, MMS, and push notifications
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| Integrations
| Deep integration with Shopify, Klaviyo, Yotpo, and Gorgias
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| Automation
| Auto-reactivation of inactive subscribers using product upsells/cross-sells, welcome series, and win-back
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| List growth
| Pop-ups, flyouts, and embedded forms
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| AI
| Predictive Engine for segmentation
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Essential Features
- Postscript Conversations saves all SMS conversations in the “Replies” tab, allowing you to view the history of messages and purchases
- Shopify Flow connector simplifies complex work processes
Drawbacks
- Limited integrations compared to other SMS marketing platforms
Pricing Policy
| Starter | Growth | Professional | Enterprise |
| $0.015 per SMS | $0.01 per SMS | $0.007 per SMS | Custom pricing |
G2 rating: 4.9/5
Emotive
Source: Emotive
Emotive is an SMS marketing platform that focuses on creating conversations and building relationships with customers. It allows you to conduct two-way messaging with your customers, creating a more personal experience.
| Campaign setup
| Visual flow builder, ready-made templates, and a collection of SMS subscriptions using QR codes
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| UI/UX
| Intuitive interface and sleek design
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| Messaging
| Real-time communication thanks to 2-way SMS chat, Facebook Messenger, and push notifications
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| Integrations
| Integration with Shopify, BigCommerce, WooCommerce, and Magento
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| Automation
| Automation of notifications about browse/cart abandonment and post-purchase.
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| List growth
| Increasing the base of SMS subscribers using pop-up websites, email collection, and SMS opt-in at checkout
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| AI
| Emotive Assistant ensuring a 24/7 customer service chatbot
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Essential Features
- Emotive Conversations – creating complex text conversations with clients
- Emotive Receipts – offering SMS subscription via electronic receipts
Drawbacks
- Steep learning curve, making it more difficult for beginners
Pricing & Rating
| Starter | Pro | Advanced | Enterprise |
| $0.015 per SMS | $0.01 per SMS | $0.008 per SMS | Custom pricing |
G2 rating: 4.9/5
Klaviyo
Source: Klaviyo
Klaviyo is a platform for automated SMS and email marketing. You can collect customer data, segment your audience, create personalized campaigns, and track your performance.
| Campaign setup
| Visual designer with templates for SMS marketing campaigns
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| UI/UX
| User-friendly interface and a powerful audience segmentation tool
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| Messaging
| Automated text messages by customer behavior
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| Integrations
| 350+ integrations, including Shopify, Salesforce, WooCommerce, and Wix
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| Automation
| Automated marketing flows for SMS campaigns, behavior-based triggers, and message sequencing
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| List growth
| Pop forms and web widgets to collect email addresses
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| AI
| Klaviyo AI with predictive analytics capabilities
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Essential Features
- Smart Opt-in for easy SMS campaign consent verification
- Integration with TikTok Audiences for synchronizing profiles and creating subscriber lists
Drawbacks
- Limited image uploads and no automatic download queue.
Pricing & Rating
SMS marketing requires the most expensive plan that costs $60 per month for 1,001 to 1,500 active profiles.
G2 rating: 4.6/5
Yotpo
Source: Yotpo
Yotpo is an e-commerce platform that helps businesses grow through feedback, loyalty, user visual content, and email marketing. Its complex solutions allow for increasing customer retention and conversion rates.
| Campaign setup
| Visual campaign builder with templates
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| UI/UX
| Simple interface with personalized settings
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| Messaging
| SMS with a “STOP” opt-out button
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| Integrations
| Integrations with Shopify, Mailchimp, BigCommerce, Social Platforms Google, Facebook, and Alloy.
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| Automation
| Own SMS and email library by groups
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| List growth
| Customized popup SMS templates
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| AI
| AI-based toolkit that personalizes the shopper journey and simplifies content moderation and analytics
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Essential Features
- Combining customizable SMS and email features
- Feedback analysis insights by category
Drawbacks
- Yotpo widgets slow down the website
Pricing & Rating
| Starter | Pro | Premium |
| $79 per month | $169 per month | Custom pricing |
G2 rating: 4.3/5
Salesmate
Source: Salesmate
Salesmate goes beyond a simple CRM by offering a comprehensive sales solution that includes SMS marketing.
| Campaign setup
| Advanced delivery channels, text templates, and informing users about new products
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| UI/UX
| Personalized, easy-to-use interface
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| Messaging
| SMS with dynamic content, images, and transactional updates
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| Integrations
| Integrations with over 750 apps: Shopify, AWeber, Clearbit, BigCommerce, Form stack, etc.
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| Automation
| Sending automated SMS notifications and reminders
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| AI
| Built-in CRM allows you to create text campaigns, send bulk SMS, use text templates, and more.
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Essential Features
- Power Dialer to call selected contacts
- Built-in live chat for contact management
Drawbacks
- Lack of data visualization
Pricing & Rating
| Basic | Pro | Business | Enterprise |
| $23 per month | $39 per month | $63 per month | Custom pricing |
G2 rating: 4.6/5
SlickText
Source: SlickText
SlickText is a text message marketing solution that includes everything you need for effective communication with your audience: mass SMS, automation, analytics, and affordable prices.
| Campaign setup
| Registration forms, subscription keywords, and drag & drop workflow builder.
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| UI/UX
| Convenient site architecture and restrained graphic design with simple navigation
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| Messaging
| One-to-one text messages, mass sharing, and MMS
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| Integrations
| Integrates with over 1,889 apps, including Slack, Mailchimp, Shopify, HubSpot, Zapier, and Constant Contact.
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| Automation
| Automatic responses, birthday rewards, and scheduled and recurring SMS
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| List growth
| Landing pages, QR codes, short numbers, etc.
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| AI
| Advanced AI-powered SMS marketing services, including ChatGPT and machine learning.
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Essential Features
- SMS survey to collect client data and feedback
- Text-to-win contests to expand the contact database and generate leads
Drawbacks
- Working with SMS lists is difficult
Pricing & Rating
Subscription plans start at $29 per month and go up to $1250 per month.
G2 rating: 4.8/5
EZ Texting
Source: EZ Texting
EZ Texting is one of the best SMS marketing services, offering professional SMS campaigns for small and medium-sized businesses.
| Campaign setup
| Image editor with access to a stock photo library from Shutterstock, MMS templates, and more.
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| UI/UX
| User-friendly, easy-to-navigate interface that does not require special technical skills
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| Messaging
| Group messages, two-way conversations, message forwarding, and advanced matching features
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| Integrations
| More than 5,000 integrations: Shutterstock, Zapier, Squarespace, Magento 2.0, Volusion, ReCharge, etc.
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| Automation
| Automatic appointment reminders, drip campaigns, and planning of regular reminders
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| List growth
| Adding new contacts manually, using SMS keywords, digital registration forms, and QR codes
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| AI
| AI tool for creating targeted SMS
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Essential Features
- Maintaining an up-to-date list of contacts by cleaning of “dead” numbers
- Application-to-person to speed up bulk SMS campaigns
Drawbacks
- Slightly harder to integrate than other solutions
Pricing & Rating
Subscription plans start at $20 per month.
G2 rating: 4.5/5
Textedly
Source: Textedly
Textedly is a popular SMS texting platform for scheduled messaging.
| Campaign setup
| Scalable campaign builder with built-in calendar and shortening hyperlinks
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| UI/UX
| Clear interface with well-thought-out navigation
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| Messaging
| Ability to send mass text (longer than 455 characters), graphic messages (up to 1,600), and two-way SMS
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| Integrations
| Built-in integration with Instagram and Zapier
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| Automation
| SMS replies, appointment reminders, etc.
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Essential Features
- Free Emoji Collection includes more than 2,000 emoticons to diversify your SMS campaigns
- Text Blast bulk SMS messaging is unique in data collection and allows for an unlimited subscriber list
Drawbacks
- Entry-level packages are quite limited
Pricing & Rating
There are 16 subscription plans, from Basic ($26 for 600 SMS per month) to Champion ($2,999 for 240,000 SMS per month).
G2 rating: 4.6/5
Why Is an SMS Marketing Solution a Must-Have for Your Business?
SMS marketing allows you to communicate directly with your customers via personalized messages that drive them to a conversion. Likewise, with detailed analytics, you can create better SMS strategies for specific customer groups.
When choosing your best SMS marketing platform, ask yourself what you want to achieve: increase awareness, generate leads, or convert clients at scale. Based on your goals, it will be easier to find a platform that has it all within your budget.
