Email Verification is the process of confirming the validity of an email address. By verifying that, you can ensure the email is formatted correctly, can successfully receive emails, and will not bounce when sent. The process of email verification is commonly used to keep your email lists clean and safe to optimally deliver your marketing […]
Aimee Bennett is the Marketing Automation Team Manager at Ferguson Enterprises. With over ten years of experience in sales and customer service leadership and 2.5 years in email marketing leadership, Bennett is an expert in hiring, coaching, and developing teams that run effective email marketing campaigns. She is known for doing a lot with little […]
Get an inside scoop into how your eCommerce business can re-engage inactive email subscribers to maximize marketing ROI.
Discover why businesses use in-email emojis to boost brand awareness, increase visibility, and maximize open rates.
Annette Palmieri explains how BEE’s mission for product-led growth is ingrained in the company’s efforts to provide an experience that drives clients to use BEE.
Some 500 marketers in email and omnichannel marketing attended the MailCon Mixer on May 23 to network around partnerships, technology, and industry trends.
As the calendar turns to warmer months, consumers prepare to celebrate special occasions like Father’s Day, graduations, and summer holidays like Memorial Day and Independence Day. The increase of in-person events and the rising level of comfort around group gatherings means that many consumers will be eager to spend more money and celebrate in Q3. […]
When it comes to email strategy, we all know that best practices and focus change every single day. But despite the ever-changing nature of our industry, some things, like email nurturing tactics, always seem to keep something in common – their customer-focused approach. Earlier this year, we learned more about that when Kelly Trantow, Cisco […]
There are many moving parts in affiliate marketing — especially to be taken seriously when it involves affiliates and partners that are small and still growing their subscriber base. But we’re not here to tell you why it’s so difficult to work with affiliates with small lists, but rather about how you can make the […]
The average person has 1.75 email accounts and receives upward of 120 emails per day. Emails are tricky — and if they’re there, we read them. As marketers, our job is to ensure that our emails stand out from others so that our target audiences pay close attention to what we have to say. In […]
Say it ain't so — we'd hate to see you go!
You will no longer get marketing emails from us.
