Blog

With a return on investment of $36 earned for every $1 spent on an ad, it’s no surprise that emails are one of the most effective communication methods. But despite its...

Matthew Montoya, Constant Contact’s Senior Channel Marketing and Enablement Manager, recently joined MailCon for the webinar “Overcoming Brand Consistency Challenges in Email...

Who are marketers, and who are influencers? Are they the people who set trends? Or are they the ones who communicate these trends to wider audiences? If you’re in email...

Matthew Montoya is a 20-year email veteran whose work has impacted and touched on nearly every aspect of the marketing vehicle around print, broadcast, social media, web, and...

Replyify co-founder and CEO Ryan O’Donnell recently took the MailCon stage to share his top B2B sales and marketing growth tactics that shape email. During his insightful...

Modern inboxes are warzones — the digital fight for attention, consent, deliverability, engagement, and retention has become almost violent against the backsplash of...

Email — it could be the missing ingredient to any marketer’s mission. A solid email plan is also the key to any consumer’s wallet, even if it’s targeted with ads and...

Marketers are the keepers of a brand’s identity. They are the communicators of the product and service relevant to consumers, and they’re the generators of leads and...

Consumers are rapidly demanding more content be available in a single click. The current online culture, dominated by social media and shortened attention spans, has in part...

MailCon 2022 in Las Vegas wrapped up by hosting the most extensive and dynamic iteration of the email and omnichannel marketing conference to date. Taking place at Caesars...