Annette Palmieri explains how BEE’s mission for product-led growth is ingrained in the company’s efforts to provide an experience that drives clients to use BEE.
Some 500 marketers in email and omnichannel marketing attended the MailCon Mixer on May 23 to network around partnerships, technology, and industry trends.
As the calendar turns to warmer months, consumers prepare to celebrate special occasions like Father’s Day, graduations, and summer holidays like Memorial Day and...
When it comes to email strategy, we all know that best practices and focus change every single day. But despite the ever-changing nature of our industry, some things, like...
There are many moving parts in affiliate marketing — especially to be taken seriously when it involves affiliates and partners that are small and still growing their...
The average person has 1.75 email accounts and receives upward of 120 emails per day. Emails are tricky — and if they’re there, we read them. As marketers, our job is to...
It’s that time of the year again. The omnichannel and email marketing world will head to New York City for the MailCon Mixer on the eve of Affiliate Summit East. Scheduled to...
Melanie Balke is the founder and CEO of The Email Marketers, an outsourced team of email marketers on a mission to work with 1,000 purpose-driven e-commerce brands in order...
With a return on investment of $36 earned for every $1 spent on an ad, it’s no surprise that emails are one of the most effective communication methods. But despite its...