It’s that time of the year again. The omnichannel and email marketing world will head to New York City for the MailCon Mixer on the eve of Affiliate Summit East. Scheduled to take place on May 23 from 8 p.m. to midnight at the ultra-posh 48 Lounge in the heart of Times Square, there’s much […]
Melanie Balke is the founder and CEO of The Email Marketers, an outsourced team of email marketers on a mission to work with 1,000 purpose-driven e-commerce brands in order to help them increase revenue and build lasting customer relationships. Balke took the stage at MailCon’s recent email conference to bring attention to the unspoken rules […]
With a return on investment of $36 earned for every $1 spent on an ad, it’s no surprise that emails are one of the most effective communication methods. But despite its accessibility and ability to deliver favorable marketing results, some email marketers often rely on that ROI metric alone when launching email campaigns. Bad choice. […]
Matthew Montoya, Constant Contact’s Senior Channel Marketing and Enablement Manager, recently joined MailCon for the webinar “Overcoming Brand Consistency Challenges in Email Marketing.” Montoya’s dynamic knowledge and excitement for the topic of consistent branding shined through his speech as he detailed different ways to tackle branding inconsistencies, all while offering alternative solutions to these email […]
Who are marketers, and who are influencers? Are they the people who set trends? Or are they the ones who communicate these trends to wider audiences? If you’re in email marketing, the chances are that they’re both the trend-setters and communicators of new omnichannel marketing innovations. In an ever-growing industry like ours, many people contribute […]
Matthew Montoya is a 20-year email veteran whose work has impacted and touched on nearly every aspect of the marketing vehicle around print, broadcast, social media, web, and email marketing. As the Channel Marketing and Enablement Manager for Constant Contact, Montoya has crisscrossed through 46 states on behalf of the company to help some 14,000 […]
Replyify co-founder and CEO Ryan O’Donnell recently took the MailCon stage to share his top B2B sales and marketing growth tactics that shape email. During his insightful presentation, O’Donnell covered five ways marketers can leverage alternative email addresses to increase sales and reduce churn rates in their campaigns. His tactics revolved around sales, marketing, account […]
Modern inboxes are warzones — the digital fight for attention, consent, deliverability, engagement, and retention has become almost violent against the backsplash of narrowing the attention spans of consumers. Inbox Attack Founder Nate Wright will drive a discussion around the topic during MailCon’s upcoming webinar, set to take place on February 22 at 11 a.m. […]
Email — it could be the missing ingredient to any marketer’s mission. A solid email plan is also the key to any consumer’s wallet, even if it’s targeted with ads and promotional content. But despite its popularity and the community aspect surrounding it, email marketing could still be a challenging strategy to strike gold on. […]
Marketers are the keepers of a brand’s identity. They are the communicators of the product and service relevant to consumers, and they’re the generators of leads and prospects. On the flip side, salespeople are relationship builders, problem solvers, and those who generate revenue for their respective companies. While the two have much in common, the […]
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