Email Marketing

As the calendar turns to warmer months, consumers prepare to celebrate special occasions like Father’s Day, graduations, and summer holidays like Memorial Day and Independence Day. The increase of in-person events and the rising level of comfort around group gatherings means that many consumers will be eager to spend more money and celebrate in Q3. […]

When it comes to email strategy, we all know that best practices and focus change every single day. But despite the ever-changing nature of our industry, some things, like email nurturing tactics, always seem to keep something in common – their customer-focused approach. Earlier this year, we learned more about that when Kelly Trantow, Cisco […]

There are many moving parts in affiliate marketing — especially to be taken seriously when it involves affiliates and partners that are small and still growing their subscriber base. But we’re not here to tell you why it’s so difficult to work with affiliates with small lists, but rather about how you can make the […]

The average person has 1.75 email accounts and receives upward of 120 emails per day. Emails are tricky — and if they’re there, we read them. As marketers, our job is to ensure that our emails stand out from others so that our target audiences pay close attention to what we have to say. In […]

Melanie Balke is the founder and CEO of The Email Marketers, an outsourced team of email marketers on a mission to work with 1,000 purpose-driven e-commerce brands in order to help them increase revenue and build lasting customer relationships. Balke took the stage at MailCon’s recent email conference to bring attention to the unspoken rules […]

With a return on investment of $36 earned for every $1 spent on an ad, it’s no surprise that emails are one of the most effective communication methods. But despite its accessibility and ability to deliver favorable marketing results, some email marketers often rely on that ROI metric alone when launching email campaigns. Bad choice. […]

Who are marketers, and who are influencers? Are they the people who set trends? Or are they the ones who communicate these trends to wider audiences? If you’re in email marketing, the chances are that they’re both the trend-setters and communicators of new omnichannel marketing innovations. In an ever-growing industry like ours, many people contribute […]

Matthew Montoya is a 20-year email veteran whose work has impacted and touched on nearly every aspect of the marketing vehicle around print, broadcast, social media, web, and email marketing. As the Channel Marketing and Enablement Manager for Constant Contact, Montoya has crisscrossed through 46 states on behalf of the company to help some 14,000 […]

Modern inboxes are warzones — the digital fight for attention, consent, deliverability, engagement, and retention has become almost violent against the backsplash of narrowing the attention spans of consumers. Inbox Attack Founder Nate Wright will drive a discussion around the topic during MailCon’s upcoming webinar, set to take place on February 22 at 11 a.m. […]

Email — it could be the missing ingredient to any marketer’s mission. A solid email plan is also the key to any consumer’s wallet, even if it’s targeted with ads and promotional content. But despite its popularity and the community aspect surrounding it, email marketing could still be a challenging strategy to strike gold on. […]