Digital Marketing

Email Verification is the process of confirming the validity of an email address. By verifying that, you can ensure the email is formatted correctly, can successfully receive emails, and will not bounce when sent. The process of email verification is commonly used to keep your email lists clean and safe to optimally deliver your marketing […]

Aimee Bennett is the Marketing Automation Team Manager at Ferguson Enterprises. With over ten years of experience in sales and customer service leadership and 2.5 years in email marketing leadership, Bennett is an expert in hiring, coaching, and developing teams that run effective email marketing campaigns. She is known for doing a lot with little […]

Get an inside scoop into how your eCommerce business can re-engage inactive email subscribers to maximize marketing ROI.

Discover why businesses use in-email emojis to boost brand awareness, increase visibility, and maximize open rates.

Annette Palmieri explains how BEE’s mission for product-led growth is ingrained in the company’s efforts to provide an experience that drives clients to use BEE.

Marketers are the keepers of a brand’s identity. They are the communicators of the product and service relevant to consumers, and they’re the generators of leads and prospects. On the flip side, salespeople are relationship builders, problem solvers, and those who generate revenue for their respective companies. While the two have much in common, the […]

The baby boomer generation experienced tremendous change during the pandemic, spending more time online for media consumption, online shopping, and staying connected. While once known as digital amateurs and social media dabblers, this generation of consumers approximately in the 55-to-75 age range has embraced the online world and become an important audience group to target […]

Authored by Bryan Jenkins Director of Sales at EmailOversight Having a clean, responsive email list is the goal of every email marketer. But even if you think your list is “clean,” there could be hidden issues causing your email blasts to end up in spam folders, cause ESPs and ISPs to delay delivery — or […]

The COVID-19 pandemic has had a dramatic impact on nearly all industries. Some have faced sudden and obvious consequences, like the near-total shutdown of tourism, nightlife, and live sports. But the pandemic’s effect on digital marketing has been much more complex. While the long-term impact is difficult to forecast, there are trends emerging in real-time […]