Email Marketing

Email — it could be the missing ingredient to any marketer’s mission. A solid email plan is also the key to any consumer’s wallet, even if it’s targeted with ads and promotional content. But despite its popularity and the community aspect surrounding it, email marketing could still be a challenging strategy to strike gold on. […]

Adrian Williams, founder of Email Angels, and Scott Shou, Chief Data Officer at OB Media, will be joining MailCon 2022 in Las Vegas to explain to the masses how to best master email deliverability. Their session takes place Wednesday, Jan. 12 starting at 9 a.m. at the Caesars Palace. The power pair joined MailCon before […]

Two of Laughlin Constable’s top executives in Jenny Maglio, director of marketing automation, and Benjamin Bernhard, director of digital strategy, will be speaking at MailCon in Las Vegas at the Caesars Palace. Their joint session takes place Thursday, Jan. 13 starting at 9:15 a.m. Before the big day, the dynamic duo joined MailCon to drop […]

By Kristen Haines, CEO of MailCon If you’ve decided to begin or pivot your career into the email marketing industry, as I did two years ago, there’s much to learn. However, you’ll be pleasantly surprised that there’s nothing to be intimidated about because the email industry offers abundant growth opportunities and a wealth of resources. […]

EyeMail CEO Lisa Jones will attend and speak at the MailCon 2022 email conference from January 11 to 13 at the Caesars Palace in Las Vegas. Jones joined MailCon to explain her career ascent into email and what the future of email marketing holds for the industry. Tell us a little about your background and […]

Vaudry joined MailCon to provide insights into email marketing and Campaigner’s role in shaping new industry trends and behaviors.

Kevin Vaudry and Amy Doyle Ellwood from Campaigner joined the MailCon Webinar Series to talk about all things around data-driven email.

Here at MailCon, we have the privilege of working with the most engaging and influential email marketers—and so many of them are women. We also pull so much expertise from women who work in the highest echelons of our industry, keeping a close eye on them as trendsetters and thought leaders. It stands to reason, […]

By Michael Batalha, CEO at Emercury If you’ve been successful in any area in life, you’ve probably noticed a trend. Most people tend to go to one of two extremes, and if you observe the most successful actors in the field, you’ll find that they’re really good at getting “the best of both worlds.” We […]

Authored by Adrian Williams, Founder of Email Angels As an email deliverability consultant for the past ten years, I have worked with many different clients within different industries. Although each client presents its own unique need for my services, these are the tools that I have used to effectively solve their deliverability issues. These five […]

Authored by Bryan Jenkins Director of Sales at EmailOversight Having a clean, responsive email list is the goal of every email marketer. But even if you think your list is “clean,” there could be hidden issues causing your email blasts to end up in spam folders, cause ESPs and ISPs to delay delivery — or […]