Email Marketing

8 Ways to Benefit While Working Small Email Lists from Affiliates Mailcon

8 Ways to Benefit While Working Small Email Lists from Affiliates

There are many moving parts in affiliate marketing — especially to be taken seriously when it involves affiliates and partners that are small and still growing their subscriber base. But we’re not here to tell you why it’s so difficult to work with affiliates with small lists, but rather about how you can make the […]

Marian Sahakyan

Content Manager

April 28, 2022
Lisa S. Jones - Mailcon

How Video-in-Email Creates Diversity, Increases Inclusion, and Drives High ROI

The average person has 1.75 email accounts and receives upward of 120 emails per day. Emails are tricky — and if they’re there, we read them. As marketers, our job is to ensure that our emails stand out from others so that our target audiences pay close attention to what we have to say. In […]

MailCon

April 21, 2022
6 Email Hacks that Drive Immediate Results for E-Commerce Businesses

6 Email Hacks that Drive Immediate Results for E-Commerce Businesses

Melanie Balke is the founder and CEO of The Email Marketers, an outsourced team of email marketers on a mission to work with 1,000 purpose-driven e-commerce brands in order to help them increase revenue and build lasting customer relationships. Balke took the stage at MailCon’s recent email conference to bring attention to the unspoken rules […]

Marian Sahakyan

Content Manager

April 7, 2022
4 Pillars of Creating Email Marketing Experiences Via Email

The 4 Pillars of Creating Unique Marketing Experiences Via Email

With a return on investment of $36 earned for every $1 spent on an ad, it’s no surprise that emails are one of the most effective communication methods. But despite its accessibility and ability to deliver favorable marketing results, some email marketers often rely on that ROI metric alone when launching email campaigns. Bad choice. […]

Marian Sahakyan

Content Manager

March 31, 2022

20 Email Marketing Experts You Need to Follow

Who are marketers, and who are influencers? Are they the people who set trends? Or are they the ones who communicate these trends to wider audiences? If you’re in email marketing, the chances are that they’re both the trend-setters and communicators of new omnichannel marketing innovations. In an ever-growing industry like ours, many people contribute […]

Kristen Haines

CEO, MailCon

March 10, 2022
Marketing Insights from Constant Contact’s Matthew Montoya

Marketing Insights from Constant Contact’s Matthew Montoya

Matthew Montoya is a 20-year email veteran whose work has impacted and touched on nearly every aspect of the marketing vehicle around print, broadcast, social media, web, and email marketing.  As the Channel Marketing and Enablement Manager for Constant Contact, Montoya has crisscrossed through 46 states on behalf of the company to help some 14,000 […]

Matthew Montoya

Channel Marketing & Enablement Manager, Constant Contact

March 3, 2022
Ex-U.S. Air Force Officer Explains Battle of Inbox Attention for Email

Ex-U.S. Air Force Officer Explains Battle of Inbox Attention for Email

Modern inboxes are warzones — the digital fight for attention, consent, deliverability, engagement, and retention has become almost violent against the backsplash of narrowing the attention spans of consumers. Inbox Attack Founder Nate Wright will drive a discussion around the topic during MailCon’s upcoming webinar, set to take place on February 22 at 11 a.m. […]

Nate Wright

Founder, Inbox Attack

February 17, 2022
Mailcon The Power and Potential for Mastering Email Deliverability

The Power and Potential for Mastering Email Deliverability

Email — it could be the missing ingredient to any marketer’s mission. A solid email plan is also the key to any consumer’s wallet, even if it’s targeted with ads and promotional content. But despite its popularity and the community aspect surrounding it, email marketing could still be a challenging strategy to strike gold on. […]

Marian Sahakyan

Content Manager

February 10, 2022

Email Marketers Explain How to Master Deliverability

Adrian Williams, founder of Email Angels, and Scott Shou, Chief Data Officer at OB Media, will be joining MailCon 2022 in Las Vegas to explain to the masses how to best master email deliverability. Their session takes place Wednesday, Jan. 12 starting at 9 a.m. at the Caesars Palace. The power pair joined MailCon before […]

MailCon

January 4, 2022
How to Create Marketing Automation Experiences Through Email

How to Create Marketing Automation Experiences Through Email

Two of Laughlin Constable’s top executives in Jenny Maglio, director of marketing automation, and Benjamin Bernhard, director of digital strategy, will be speaking at MailCon in Las Vegas at the Caesars Palace. Their joint session takes place Thursday, Jan. 13 starting at 9:15 a.m. Before the big day, the dynamic duo joined MailCon to drop […]

MailCon

December 29, 2021
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