Email Marketing

How to Incorporate User-Generated Content in Your eCommerce Emails

Like Netflix and chill, Tuesdays and tacos or S’mores and campfires, user-generated content (UGC) and email marketing are better together. Yotpo recently conducted a study explaining the value of data science and one of the key takeaways was just how important UGC is for eCommerce marketing. The Reasoning Behind Using UGC It was ultimately discovered […]

MailCon

July 21, 2020

Email Marketing Acronyms: The Complete Guide

Understanding vernacular in the digital marketing space can often feel like learning a new language. For email marketers, in particular, the list of acronyms is even longer and more niche. Like any industry, the lessons begin by writing down certain terms here and there to look up later, or attending conferences and grabbing as many […]

MailCon

July 2, 2020

How MailCon Partners Have Helped During the COVID-19 Crisis

MailCon as a whole is equal to the sum of its parts. So far, bringing together thousands of attendees under a common goal has created great community, networking opportunities, and grand ideas. However, when a crisis hits and gatherings are no longer permitted for a while, there is a fear that the collective motivation may […]

Kristen Haines

CEO, MailCon

June 18, 2020

How the Pandemic is Changing Digital Marketing

The COVID-19 pandemic has had a dramatic impact on nearly all industries. Some have faced sudden and obvious consequences, like the near-total shutdown of tourism, nightlife, and live sports. But the pandemic’s effect on digital marketing has been much more complex. While the long-term impact is difficult to forecast, there are trends emerging in real-time […]

MailCon

May 22, 2020

Communicating with Your Customers in our Changed World

We live in a changed world right now. Ever since the World Health Organization declared the Coronavirus a global pandemic on March 11, everyone has been working to orient themselves in our “new normal.” In addition to watching out for personal health and that of family and friends, the pandemic and social distancing measures have […]

MailCon

May 12, 2020

5 Exciting Tech Companies Making Waves in Email Marketing

Despite being around since the earliest days of internet usage, email marketing still remains at the forefront of technology both in terms of allowing the latest tech startups to grow and in the advanced tools that tech-savvy email marketing companies can provide. Take for example the e-newsletter company Morning Brew, a business that was able […]

MailCon

December 3, 2019

Email Marketing Advice for Financial Service Companies

When you work in financial services, you’re not wrong to think that your industry is a world apart from other lines of business. While most people are working to earn money, your whole line of work is money. And that means a different set of standards applies to everything you do—including email marketing. Why is […]

MailCon

November 19, 2019

Staying Compliant in an Age of Data Privacy

We live in an age of data privacy. The massive European privacy law known as GDPR created a new standard for data handling in the EU. In the U.S., California will be implementing data privacy regulation in 2020 and there has been talk of the United States passing some kind of federal data privacy law […]

MailCon

October 7, 2019

The 6 Email Strategies You Should Know

It doesn’t get much more powerful than email marketing. What other marketing channel allows you to put your message right into the inbox of your prospects and customers? By getting your brand at the literal fingertips of your target audience, you can drive traffic, convert leads, and create repeat customers. But there are a few […]

MailCon

May 18, 2019

Tips and Tricks to Increase Your Open Rate

One of the hard truths of email marketing is that no matter how much energy and effort you may put into crafting your email content and campaigns, it can all be for naught if you don’t get recipients to open your emails. Email marketing can work wonders, but the first step is piquing enough interest […]

MailCon

May 6, 2019
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