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Marketers spend days writing engagement emails, but one single mistake can sometimes collapse all the efforts. Whether you overuse spam words, send too many emails at once, or your email service provider (ESP) glitches, you may trigger email spam filters, a death sentence to your outreach campaign. Email spam filters protect users from potential spam […]

Email marketing design can vary greatly, from plain text to complex designs filled with graphics and interactive elements. The ultimate goal, though, is always the same: create an effective email layout so users engage with your email and ultimately convert, clicking where you want them to. Read on to learn everything you need to know […]

Email font is one of the most important elements when designing emails for your marketing campaign, affecting how the message is perceived and whether it is comfortable to read. Choosing the best font for your emails can increase engagement and conversion rates, so don’t overlook this important yet elusive aspect. We have prepared a list […]

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Down with boring email footers that go unnoticed. Here are the 5 mind-blowing email footer examples you can’t ignore.

Skyrocket your mobile marketing ROI with our expert-picked list of the top SMS software. Discover advanced features to supercharge your SMS campaigns.

Learn how to create and analyze A/B tests in Mailchimp to improve your email marketing performance. Employ the best practices for effective split testing.

Learn how email marketing for nonprofits works. Discover effective ways of improving sponsors’ engagement to increase donation rates.