Odoo Reviews: Independent Platforms
According to independent reviews, Odoo scored 4.0 out of 5, which is around the average for the reviewed email management platforms. Whether Odoo is the right solution for your business depends on the features you need, your scale, budget, and other factors. Website performance, real use cases, and user feedback are all worth checking before making a decision.
| Review Platform | Rating | Review Count |
|---|---|---|
| Capterra | 4.2 | 1,303 |
| G2 | 4.2 | 348 |
| Gartner | 3.9 | 21 |
| GetApp | 4.2 | 1,303 |
| Glassdoor | No reviews | No reviews |
| GoodFirms | 4.3 | 19 |
| Software Advice | 4.2 | 1,303 |
| Trustpilot | 3.2 | 1,131 |
| TrustRadius (out of 5) | 3.8 | 115 |
| ProductHunt | 4.5 | 2.0 |
| SourceForge | 5.0 | 1.0 |
| Weighted Average Rating | 4.0 |
See also: What Made Us Choose Sources for Expert Score?
Odoo Traffic & Engagement
odoo.com pulls in over 22,559,930 visits a month, with social accounting for 7.1% of visits. At 30%, the bounce rate suggests the website does a reasonable job of pulling visitors deeper. The numbers behind all of this are in the table below.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
|---|---|---|---|---|---|---|---|---|---|
| 22559930 | 20.5 | 1054.0 | 0.3 | 69.5% | 13.5% | 0.0% | 3.0% | 4.2% | 7.1% |
Odoo Website Visits Two-Year Trend: Positive
Learn more: Website Traffic Indicators We Use.
Odoo Social Media
What Do Customers Say About the Odoo ?
capterra.com
Positive reviews:
“The business tool that attempts to do it all a small school needs to operate. I required something that could provide student contacts, course billing and some minimal sales management without the sophistication of the enterprise package. Odoo includes all that and the price-value ratio is reasonable when it comes to a small business. The learning curve is a reality, but it is only after the curve that the use day-to-day becomes natural enough.” – Blerta K. ⭐⭐⭐⭐⭐ April 23, 2026
“Odoo really does work most of the time It has stopped the rest of the team from having to utilize hundreds of spreadsheets that I hate. The bank feed allows me to know what is going to happen by the end of the month instead of being caught off guard. I can access this system with my cell phone while sitting at the dentist office waiting. As we continue to expand into various countries and subsequently multiple currency accounts, odoo can manage them all. Since we transitioned away from quickbooks, the audit trail is much cleaner and the auditors can simply go through their process.” – Eugene S. ⭐⭐⭐⭐☆ April 3, 2026
Negative reviews:
“Database Shutdown Over Disputed Fees Created Serious Operational Risk” – Brian B. ⭐☆☆☆☆ May 11, 2026
“I tried Odoo so you don’t have to Not great. I couldn’t even make the free trial work. It seemed confused if it wanted to be free or wanted me to sign up and I kept going in a circle.” – Sander B. ⭐☆☆☆☆ September 12, 2025
g2.com
Positive reviews:
“An absolutely amazing experience with Odoo ERP as the integration between modules is satisfying.” – Ahmed E. ⭐⭐⭐⭐⭐
“I’ve been using ERPs since the earlly 90s. We went from local servers to cloud and all. All the leading names and the ones that are not available any more. I know what I’m talking about. Odoo is very user-friendly. The value for money is way above expectations. Odoo’s support services is amazing. the account management concept is fantastic and the development team are so dedicated and available 24/7/365 and response is so rapid and swift.” – Khalid A. ⭐⭐⭐⭐⭐
Negative reviews:
“Terrible Support and Limited System The system is quite limited, and the support is terrible—honestly, the worst I’ve dealt with in a long time. A couple of the support people I’ve spoken to will leave you hanging for weeks with no response. One support person even came back at me after I left a bad rating. What kind of service is that?” – Verified User in Retail ☆☆☆☆☆ April 14, 2026
“integration between platforms, poor overall system automation, low customization” – Radwa E. ⭐☆☆☆☆
gartner.com
Positive reviews:
“The product is good for itself and very easy to comprehend but it’s the partnership fee that is quite challenging, most of the tools nowadays dont have any partnership fee, this will only delay the process.” – IT Head ⭐⭐⭐⭐⭐
“My overall experience with Odoo has been highly positive” – SYSTEM ANALYST OFFICE AUTOMATION ⭐⭐⭐⭐☆
goodfirms.co
Positive reviews:
“Enjoyed using this tool!” – Ram Khatake ⭐⭐⭐⭐⭐
“It is open source. Anyone can use it and configured it. The best thing I like is that it is light and fast, unlike others. Multiple view options available. Analysis of sales can be forecast.” – Devendra Gohel ⭐⭐⭐⭐⭐
softwareadvice.com
Positive reviews:
“Wonderful ERP for small and big businesses, great CRM” – Manuel G. ⭐⭐⭐⭐⭐ March 2026
“it’s a plateforme of managment and sharing informations” – Verified Reviewer ⭐⭐⭐⭐⭐
Negative reviews:
“This platform is a scam and Customer Service are not useful at all” – Latrice M. ⭐☆☆☆☆ March 2025
“Solid Software, Broken Promises & Abysmal Support” – Verified Reviewer ⭐☆☆☆☆ September 2025
trustpilot.com
Positive reviews:
“customer service can be very spotty – but fortunately i was assigned a very good ticket manager. thanks Monika Pawelska! you’ve been very good with solving this issue. you’re an asset to Odoo!” – Ian Robin Go Comandao ⭐⭐⭐⭐⭐ May 13, 2026
“All in one solution that I have recommended to friends and that various Businesses in the UK and Belgium. Its affordable, secure and easy to use. The local partners in the UK help a lot with localisation” – Victor Dhont ⭐⭐⭐⭐⭐ April 3, 2026
Negative reviews:
“Hello, I’m sharing this to give others a realistic view of what to expect when engaging with Odoo. If I could rate them below one star, I would.” – Shane Mooney ⭐☆☆☆☆ May 14, 2026
“We used Odoo Enterprise for our business and eventually decided to cancel our subscription.” – TSA ⭐☆☆☆☆ May 12, 2026
trustradius.com
Positive reviews:
“We use Odoo CRM for our business needs and it has been one of the right choice we made. It helps us to track all our leads at one place and we can segregate our leads based on the pipeline. Follow-ups is very easy with Odoo and integrating it with our VOIP helped us to check the sales team performance effectively and chance of missing sales is very less as we can see all our lead prospects in one place” – Verified User ⭐⭐⭐⭐⭐ May 1, 2025
“Odoo has made quotes/sales orders a breeze!” – Verified User ⭐⭐⭐⭐☆
Negative reviews:
“Want to grow your business or get more efficient – DON’T PICK ODOO as your ERP system. TERRIBLE in ALL ways!” – Verified User ⭐☆☆☆☆
“In my opinion, dishonourable company” – Verified User ⭐☆☆☆☆
producthunt.com
Positive reviews:
“Feature-packed solution at a great price. Needs a UI/UX refresh.” – Siddharth Pereira ⭐⭐⭐⭐☆ 1 year ago
“A great ERP with a lot of third party modules.” – Jose Torres ⭐⭐⭐⭐⭐ 2 years ago
Odoo: Email Automation & CRM Platform Review
- Email Automation & CRM Platform Expert Score: 4.5 – Leading Solution
Do We Recommend Odoo?
Odoo is a leading solution in the email automation & crm market. It provides 18 of the most important email automation & crm-related features, including advanced ones like E-commerce Integrations, API & Integrations, CRM / Contact Management. With an average rating of 4.0 on platforms like SourceForge, G2, GoodFirms, Odoo proves itself reliable, scalable, and able to meet diverse business needs. End-to-end solutions and a focus on customer satisfaction make Odoo an ideal choice for businesses that seek feature-rich and robust email automation & crm systems.
Related: How We Classify Email Automation & CRM Platform.
Feature Highlights: What Stands Out and What’s Missing
Here’s a look at what Odoo actually delivers – and where it falls short.
- Visual Automation Builder
- Email Marketing
- CRM / Contact Management
- Lead Scoring
- Segmentation & Tagging
- A/B Testing
- Predictive Analytics / AI
- Landing Pages
- Forms & Pop-Ups
- SMS Marketing
- Multi-Channel Marketing
- Sales Pipeline Management
- Transactional Email
- E-commerce Integrations
- Web Personalization
- Journey Builder / Campaign Orchestration
- Reporting & Attribution
- API & Integrations
Let’s take a closer look at what Odoo delivers with each of these features.
Visual Automation Builder
Triggers, time delays, email and SMS steps, and yes/no branches go on one canvas in the Marketing Automation app. Six templates are ready to use for common scenarios, and if you’d rather not build from scratch, AI puts together a flow layout from a plain prompt.
Email Marketing
Odoo’s Email Marketing app brings together a drag-and-drop builder, responsive templates, mailing list management, A/B testing, and a link tracking dashboard in one place. Delivery stats update while campaigns are still sending, and CRM and ecommerce data feed segmentation and personalization without a sync setup in between.
CRM / Contact Management
Contacts, companies, leads, and opportunities sit in Odoo CRM with every interaction attached – opens, calls, page visits, form fills. Lead creation fires automatically from email, social, website forms, and VoIP calls, and marketing records and CRM records are the same data underneath – no connector between them.
Lead Scoring
Lead success probability calculates automatically in Odoo CRM using AI built on the account’s own historical pipeline data. Marketing Automation handles a separate demographic and behavioral layer where you set point values per action; contacts route into nurture flows or get handed off to sales when a threshold is crossed.
Segmentation & Tagging
Marketing Automation’s filter widget combines demographic and behavioral attributes to define audiences; contacts join campaigns the moment they qualify. Saved segments carry forward to future sends without rebuilding, and tags apply manually or through automation rules using the same system built into the rest of the platform.
A/B Testing
Odoo Email Marketing sends variants to a set percentage of recipients before the full send goes out – no one has to manually pick a winner after the test window closes. Website A/B testing runs separately inside the Website module on landing page variants for teams optimizing conversion at the same time.
Predictive Analytics / AI
Lead probability scores build on the account’s own historical conversion data – not a generic model – and update as pipeline activity accumulates. The Website module writes page content from a prompt via its AI generator, and platform-wide AI handles field suggestions, autofill, and content generation across CRM, email, and website.
Landing Pages
Odoo’s drag-and-drop website builder makes landing pages from templates covering opt-in, pricing, gallery, and service formats. Each page connects to CRM so leads get captured on form submission, and an AI Generate Text toggle inside the creation dialog writes the page copy from a text prompt if needed.
Forms & Pop-Ups
Web forms go together inside Odoo’s website editor and write straight to CRM on submission. Pop-ups deploy through the building block system triggered by visitor behavior, and a form submission can update a contact record and kick off a Marketing Automation campaign enrollment – both in the same step.
SMS Marketing
SMS Marketing is a native Odoo module – bulk personalized texts go out with scheduling, CRM data, and per-campaign delivery analytics all built in. SMS steps plug directly into Marketing Automation workflows and fire based on contact behavior like payment reminders or time-sensitive offers, no separate SMS platform involved.
Multi-Channel Marketing
Email, SMS, social posts, and push notifications all run from one Marketing Automation canvas as steps in the same campaign sequence. They share contact data and trigger logic, so there’s no separate tool to manage per channel and no manual handoff between steps when a contact moves from one touchpoint to the next.
Sales Pipeline Management
A visual kanban pipeline with drag-and-drop stages, custom stages per sales team, automated deal creation from leads, VoIP call queuing, and activity management all come standard in Odoo CRM. Pipeline dashboards show conversion rates, expected revenue, and team KPIs, and a quote generates from an open opportunity in a few clicks.
Transactional Email
Every Odoo app routes transactional sends through the outgoing mail server set in account settings – order confirmations, invoices, shipping updates, and access codes all go the same way. Separate dedicated and shared server options keep transactional and mass mailing on different infrastructure when volume or reputation isolation is necessary.
E-commerce Integrations
Odoo’s native eCommerce module and Email Marketing share a database – purchase events trigger campaigns, order data feeds segments, and revenue attributes back to email sends with nothing connecting them on the outside. Shopify, WooCommerce, and Magento plug in through App Store connectors for stores that live outside the Odoo stack.
Web Personalization
Odoo’s website builder changes page content based on visitor country, ad source, and industry automatically – no separate personalization layer needed. Dynamic blocks surface recommended posts, featured products, and events per visitor, and live visitor tracking lets the backend respond in real time through push notifications, live chat, or SMS.
Journey Builder / Campaign Orchestration
Multi-step journeys go on one Marketing Automation canvas – time-based triggers, email and SMS actions, and conditional branches based on CRM lead activity. Lead progression happens on its own, and six pre-built templates cover acquisition, onboarding, re-engagement, and post-purchase scenarios so the logic doesn’t have to be rebuilt each time.
Reporting & Attribution
Email Marketing reports show leads created, orders, revenue, opens, bounces, and click-through rates per campaign as sends go out. Link Tracker maps URL performance across campaigns, and CRM dashboards show pipeline contribution and conversion rates by source – UTM tracking is baked into every campaign send by default.
API & Integrations
JSON-RPC and XML-RPC APIs cover every module – contacts, CRM, email, SMS, ecommerce, and automation. Since Odoo is open source, the full codebase is available for custom work at any depth. The App Store holds thousands of connectors for Shopify, WooCommerce, Salesforce, QuickBooks, and more across community and enterprise editions.
Feature assessments follow our review methodology.
Supported Integrations
| Integration | Brands Covered |
|---|---|
| Event-Based Triggers | Shopify, WooCommerce, Salesforce, Zapier, Stripe |
Event-Based Triggers
Odoo’s Marketing Automation triggers fire on any event recorded across the shared database – a Shopify order, a WooCommerce purchase, a Salesforce CRM deal stage change, or a Stripe payment all become valid campaign entry conditions once the relevant app connector syncs the record. For tools outside the native App Store, Zapier passes external events in as contact or deal attribute updates that activate the relevant automation workflow.
Odoo Email Automation & CRM Platform Pricing
| Pricing | Details |
|---|---|
| Minimum Price per Month | $31.10/user/month |
| Free Trial Available | A 15-day free trial of the full Odoo |
| Custom / Enterprise Pricing | Yes |
Leading Solution in the Email Automation & CRM space: End-to-end solutions and a focus on customer satisfaction make Odoo an ideal choice for businesses that seek feature-rich and robust email automation & crm systems.