Moosend Reviews: Independent Platforms
According to independent reviews, Moosend scored 4.6 out of 5, placing it among the highest-rated email management platforms. There’s a strong chance it’s a reliable and effective choice for your business – provided it covers the features you actually need. However, checking real user feedback and platform performance is still a good step before deciding.
| Review Platform | Rating | Review Count |
|---|---|---|
| Capterra | 4.6 | 195 |
| G2 | 4.7 | 731 |
| Gartner | No reviews | No reviews |
| GetApp | 4.6 | 195 |
| Glassdoor | 4.5 | 11 |
| GoodFirms | No reviews | No reviews |
| Software Advice | 4.6 | 195 |
| Trustpilot | 3.2 | 81 |
| TrustRadius (out of 5) | No reviews | No reviews |
| ProductHunt | 4.5 | 2 |
| SourceForge | 4.6 | 5 |
| Weighted Average Rating | 4.6 |
See also: What Made Us Choose Sources for Expert Score?
Moosend Traffic & Engagement
Monthly traffic to moosend.com sits at roughly 447,068 visits, with 57.3% arriving directly – a sign of decent brand recall. Bounce rate sits at 50% – nothing unusual for software in this space. The numbers behind all of this are in the table below.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
|---|---|---|---|---|---|---|---|---|---|
| 447068 | 3.9 | 184.5 | 0.5 | 57.3% | 22.6% | 1.3% | 5.1% | 11.0% | 1.8% |
Moosend Website Visits Two-Year Trend: Negative
Learn more: Website Traffic Indicators We Use.
Moosend Social Media
What Do Customers Say About the Moosend?
capterra.com
Positive reviews:
“With Moosend’s help, our email marketing initiatives were a smashing success. Long gone are the days of laborious setup and fine-tuning required by our more sophisticated technologies. By cutting down on campaign production time by at least 30%, we were able to devote more resources to strategy and less to technical concerns. By using Moosend’s automation and intelligent segmentation to personalize messaging for each type of customer, we were able to raise the conversion rate by over 20%.” – Marek R. ⭐⭐⭐⭐⭐ May 13, 2025
“With Moosend, I like the ease of planning, scheduling, and managing email marketing campaigns. I like that it comes with a spam blocker, which is very helpful. Email management and marketing automation is easy with Moosend in place. It is the best email marketing solution I have used yet.” – Renly S. ⭐⭐⭐⭐⭐
Negative reviews:
“The fact that I was told I could pay up front for a high-priced plan, but could downgrade anytime and the prorated overages would go on the tail end of my contract. THAT IS A LIE.” – Jason F. ⭐☆☆☆☆
“Forced me to clean emails, and rejected my entire list just because it had some ‘bad emails.’ They couldn’t tell me which were bad. Also, the tagging is very limited. I can’t submit a CSV list of separate first name and last name and my own tags. When I reached out for help, they said my problem to solve, they won’t help. They tried to use the excuse that they were protecting my domain…but it’s a newsletter….don’t have a domain to protect. But the fact they didn’t even want to bother helping is what led me to disable my account. Mailchimp did everything I wanted…but for more money.” – Cody C. ⭐☆☆☆☆
g2.com
Positive reviews:
“Moosend is the best marketing platform for beginners to learn the automation tools, and it is very easy to use, user-friendly, and has good integration.” – Jerin C. ⭐⭐⭐⭐⭐
“When communicating with the staff, they certainly understand me and are exceedingly prompt and helpful.” – Melo W. ⭐⭐⭐⭐⭐ February 11, 2026
Negative reviews:
“At some point last year, they changed their plans. All their ‘free plans’ were turned into ‘free trials,’ and at no moment did Moosend adhere to their own terms of service and notify us about it. What a surprise it was to visit our account after a period without sending any campaigns, only to realize our account was blocked until we entered a payment method. We have less than 60 subscribers and send a few campaigns per year—but what stings is the surprise of having our plan changed without any notification. They did that to us and can do it to you.” – Verified User in Computer Software ⭐☆☆☆☆
“The setup for Moosend was difficult. You had to have more than average knowledge to get it set up to send using your email address. Also, they removed free accounts.” – Cody C. ⭐☆☆☆☆
getapp.com
Positive reviews:
“It was easy being able to track campaigns with their detailed analytics. While there were a few minor hiccups along the way, overall, Moosend was the appropriate choice for one of my clients. And even though another one wanted to move away from it (that was because of the pricing once their list grew larger).” – Ricki O. ⭐⭐⭐⭐⭐
“We used the free trial for Moosend (up to 500) and then the Pro subscription for unlimited emails.” – Christopher L. ⭐⭐⭐⭐⭐
Negative reviews:
“Rather than being able to navigate from billing/account to emailing to instructional videos, each requires a separate bookmark.” – Abigail A. ⭐☆☆☆☆
glassdoor.com
Positive reviews:
“Moosend has a great culture, speed in business decisions, and amazing people working in full team spirit. It provides career opportunities and it is a place that you can learn a lot.” – Anonymous Employee ⭐⭐⭐⭐⭐ September 15, 2025
“A really fun and transparent environment. Quality-first codebase and customer service was top priority.” – Junior Software Engineer ⭐⭐⭐⭐⭐
Negative reviews:
“Too much yelling. Break was 15 minutes. No work-life balance. Salary was meh. Too many snobs. Literally zero benefits, other than commute pass. No separation of concerns or team organization. Product owner was a designer with zero technical knowledge and absurd requirements.” – Software Engineer ⭐⭐☆☆☆ December 1, 2025
softwareadvice.com
Positive reviews:
“Moosend is a great choice for businesses on a budget looking for an easy-to-use email marketing platform.” – Verified Reviewer ⭐⭐⭐⭐⭐
“It just works. I am not a fan of programs that are constantly buggy and this isn’t the case. Issues I’ve had are resolved quickly. I get a real person in minutes, not days or hours.” – John R. ⭐⭐⭐⭐⭐
Negative reviews:
“I had to contact support 3 times in 2 weeks. None of their advanced features actually work without contacting support. First, my landing page wouldn’t work because there was an apostrophe in the title. That took several days for support to figure out and come back and find a solution. The last time I spoke to them, my landing page was not tracking Facebook conversions. They tried to tell me to contact Facebook. There is no problem with the Facebook Pixel since I have verified conversions on other websites. The problem is with Moosend, but they just want to pass me off somewhere else.” – Andrew B. ⭐☆☆☆☆
“Customer service was very poor and didn’t help me solve my issue.” – Verified Reviewer ⭐☆☆☆☆
trustpilot.com
Positive reviews:
“Very approachable, easy to contact. Use them for the last 3 years with no issues at all. Automation workflow is well built” – Avgoustinos Galiasos ⭐⭐⭐⭐⭐ May 9, 2025
“Sarra took the time to help me with my setup, including in a visio, which is unusual for a software company to do. Everyone at Moosend has been great!” – Thibaud Alary ⭐⭐⭐⭐⭐ October 22, 2025
Negative reviews:
“Appalling customer service, auto-renewal with no notice and not budging.” – Cathy Yarrow ⭐☆☆☆☆ March 3, 2026
“My business closed in November and I cancelled my subscription then. Skip to today, 3 months later, I’ve been billed for another year because the cancellation didn’t go through on their end. It was 4 days after the money had been taken that I noticed it, and I messaged straight away, but they’re refusing to give a refund. I have absolutely no need for this software, and given it was an error on their side, I’m very disappointed.” – Roseanne Murphy ⭐☆☆☆☆ February 21, 2026
producthunt.com
Positive reviews:
“Easy enough set-up, but DNS checks didn’t work so my first attempt landed in people’s junk boxes. Lovely customer service though.” – Julia Markish ⭐⭐⭐⭐☆
“Easy to use and emails always reach the inbox. Really helpful and responsive support.” – Zina Panagopoulou ⭐⭐⭐⭐⭐
sourceforge.net
Positive reviews:
“Moosend allows you to create workflows to automate the email channel. The workflow editor is based on drag and drop, making it very easy and sufficient to define the triggers and actions for most day-to-day conditions. It provides very powerful segmentation features and personalized email campaigns. It offers tracking-based emails, which helps a lot to pitch tailor-made offers with personalization to customers.” – A Moosend User ⭐⭐⭐⭐☆
“Moosend makes every email marketing easy and effortless. It offers great email marketing automation to schedule and personalize emails for special events. Bulk email sending is very easy with Moosend.” – Kunal R. ⭐⭐⭐⭐⭐
Negative reviews:
“Not a very attractive user interface. Not as feature-rich as the big players. The email editor is a bit clunky.” – Newaz C. ⭐⭐⭐☆☆
Moosend: Email Marketing Platform Review
- Email Marketing Platform Expert Score: 4.5 – Leading Solution
Do We Recommend Moosend?
Moosend is a leading solution in the email marketing market. It provides 16 of the most important email marketing-related features, including advanced ones like Email Personalization, GDPR Compliance Tools, Landing Page Builder. With an average rating of 4.6 on platforms like Software Advice, Glassdoor, Capterra, Moosend proves itself reliable, scalable, and able to meet diverse business needs. End-to-end solutions and a focus on customer satisfaction make Moosend an ideal choice for businesses that seek feature-rich and robust email marketing systems.
Related: How We Classify Email Marketing Platform.
Feature Highlights: What Stands Out and What’s Missing
Here’s a look at what Moosend actually delivers – and where it falls short.
- Drag-and-Drop Email Builder
- Email Templates Library
- Email Automation / Drip Campaigns
- List Management & Segmentation
- Email Personalization
- A/B Testing
- Transactional Email
- Landing Page Builder
- Sign-Up Forms & Pop-Ups
- E-commerce Integrations
- Deliverability Tools
- Bounce & Unsubscribe Management
- Email Analytics & Reporting
- Multi-User Access
- GDPR Compliance Tools
- API & Integrations
Let’s take a closer look at what Moosend delivers with each of these features.
Drag-and-Drop Email Builder
Drag & drop content blocks into place, and you’re done. No coding needed. Embedded videos, countdown timers, and product blocks are all available alongside standard elements, and history mode means any previous version is one click away if you need to backtrack.
Email Templates Library
115+ responsive templates span newsletters, promotions, and seasonal campaigns, all editable in the same drag-and-drop editor. Swap in your brand elements, and the layout stays intact across desktop and mobile without you touching anything extra.
Email Automation / Drip Campaigns
A visual workflow builder handles multi-step sequences with 32 trigger types and 18 pre-built recipes – abandoned cart, welcome series, birthday flows, and more. Conditions and delays are set per step, and Perfect Timing works out when each individual subscriber tends to open emails and schedules accordingly.
List Management & Segmentation
AND/OR segmentation filters contacts by behavior, demographics, tags, custom fields, and engagement data at once. Segments stay dynamic, and the AI-powered Audience Discovery feature auto-tags contacts from browsing and purchase behavior – no manual rules to maintain.
Email Personalization
Dynamic content blocks show different content to different people inside the same send – no duplicates, no workarounds. Conditional visibility rules, custom fields, and AI product recommendations all contribute to personalization without requiring a separate campaign for each segment.
A/B Testing
Split tests cover subject lines, from names, send times, and full email content across two versions. You pick the test window and the winning metric – opens or clicks – and the better-performing version goes to the rest of the list automatically when time’s up.
Transactional Email
Transactional sends go out via SMTP or API and are built in the same editor as regular campaigns. Order confirmations, password resets, and triggered notifications run through the same infrastructure – available as an add-on or on higher-tier plans.
Landing Page Builder
38 landing page templates are built and customized in the same drag-and-drop editor you already know from emails. Pages go live on Moosend’s subdomain, your own domain, or straight into WordPress, with Google Analytics and Facebook Pixel supported natively.
Sign-Up Forms & Pop-Ups
Six form types run from standard opt-ins to gamified spin-the-wheel formats. They embed anywhere, connect to lists and automations the moment someone submits, and come with double opt-in and GDPR consent checkboxes ready to use.
E-commerce Integrations
Native integrations cover WooCommerce, Magento, and a Mailchimp Synchronizer for list migration. Cart abandonment sequences, purchase-triggered automations, and AI product suggestion blocks all bring real store data straight into campaign content.
Deliverability Tools
CSA-certified with a 92/100 independent deliverability score. A SpamAssassin-based spam test and pre-send SPF/DKIM checks run before anything goes out, and the deliverability team provides full DMARC guidance and IP warm-up support if you need it.
Bounce & Unsubscribe Management
Bounce rates are tracked per account, with high-bounce senders flagged before the damage piles up. Unsubscribes clear immediately, bad data gets filtered at import, and third-party email cleaning service integrations cover deeper hygiene when the list needs it.
Email Analytics & Reporting
Dashboards pull opens, clicks, bounces, unsubscribes, revenue per campaign, geolocation data, and click maps into one view. Moosend’s own tracking code or Google Analytics extends that picture into what subscribers actually do on your site after clicking.
Multi-User Access
Seven permission levels cover what each team member can see, edit, and send. A comments mode inside the email editor lets people leave feedback directly on templates without bouncing between tools to coordinate on the same send.
GDPR Compliance Tools
GDPR-compliant and ISO 27001 certified, with all data stored on EU-based AWS servers and encrypted both in transit and at rest. Double opt-in, consent checkboxes, preference centers, right-to-erasure, and data export for portability are all part of the platform.
API & Integrations
A REST API handles list management, campaign triggering, and transactional sends, with SMTP relay available for developer setups alongside it. Native integrations include WooCommerce, WordPress, HubSpot, and Salesforce, and Zapier covers the rest.
Features Not Verified for Moosend
- SMS Marketing
- Ad Audience Sync
Feature assessments follow our review methodology.
Supported Integrations
| Integration | Brands Covered |
|---|---|
| E-commerce Data Sync | WooCommerce |
E-commerce Data Sync
WooCommerce connects natively via a one-click plugin. Moosend tracks user behavior across product pages and categories, captures cart contents, and uses purchase history to power abandoned cart recovery and AI-driven product recommendation automations – well beyond contact-level list sync.
Moosend Email Marketing Platform Pricing
| Pricing | Details |
|---|---|
| Minimum Price per Month | $9/month |
| Price per Subscriber per Month | $9/month |
| Price per Email Sent | Pay-as-you-go credits |
| Free Subscriber Limit | 1,000 contacts – free trial allows unlimited sends for up to 1,000 subscribers |
| Free Trial Available | Yes – 30-day free trial with all Pro features |
| Custom / Enterprise Pricing | Yes – custom plans available with all Pro features plus add-ons like transactional emails, dedicated IPs, SSO/SAML, custom reports, and priority support |
Leading Solution in the Email Marketing space: End-to-end solutions and a focus on customer satisfaction make Moosend an ideal choice for businesses that seek feature-rich and robust email marketing systems.