Keap Reviews: Independent Platforms
According to independent reviews, Keap scored 3.8 out of 5, which is around the average for the reviewed email management platforms. Whether Keap is the right solution for your business depends on the features you need, your scale, budget, and other factors. Website performance, real use cases, and user feedback are all worth checking before making a decision.
| Review Platform | Rating | Review Count |
|---|---|---|
| Capterra | 4.1 | 1297 |
| G2 | 3.9 | 14 |
| Gartner | 4.3 | 162 |
| GetApp | 4.1 | 1297 |
| Glassdoor | 3.6 | 379 |
| GoodFirms | 4 | 13 |
| Software Advice | 4.1 | 1297 |
| Trustpilot | 1.2 | 491 |
| TrustRadius (out of 5) | 3.4 | 384 |
| ProductHunt | No reviews | No reviews |
| SourceForge | 4.5 | 11 |
| Weighted Average Rating | 3.8 |
See also: What Made Us Choose Sources for Expert Score?
Keap Traffic & Engagement
keap.com draws 223,608 monthly visits, with direct traffic accounting for 66.3%, pointing to a returning or brand-aware audience. The 50% bounce rate is fairly typical for this type of platform. The table below has the full picture.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
|---|---|---|---|---|---|---|---|---|---|
| 223608 | 2.0 | 158.7 | 0.5 | 66.3% | 20.9% | 0.4% | 5.3% | 1.0% | 1.1% |
Keap Website Visits Two-Year Trend: Negative
Learn more: Website Traffic Indicators We Use.
Keap Social Media
What Do Customers Say About the Keap?
capterra.com
Positive reviews:
“I found it to be a powerful email marketing and outreach tool, but a little overly complicated for my use case at the time.” – David V. ⭐⭐⭐⭐☆ January 12, 2026
“I like the new custom tags. I also like the workflow enhancements through the campaign builder feature.” – MICHAEL A. ⭐⭐⭐⭐☆ December 26, 2025
Negative reviews:
“Reality was that they were not good at making any of the many functions work well and seamlessly. Be prepared to spend hours with their support team and get to eventually nowhere.” – Mehran K. ⭐☆☆☆☆
“Ended up leaving Keap for Pipedrive. Had an interaction with support and sales, they refunded me for unused time because I had a bad experience.” – Anonymous User ⭐☆☆☆☆
g2.com
Positive reviews:
“Its ease of use, drag and drop email editor, the tagging system, the dashboard where I can get counts of automated campaigns.” – Craig Paul T. ⭐⭐⭐⭐⭐ February 19, 2026
“It’s intuitive to use. It’s an all-in-one package. The support team is by far the most excellent in the industry, compared to Salesforce, Hubspot, All-in-One Marketing (Go-High), Pardot. The KEAP support team sets them apart as a product their people understand. If they don’t understand something, they don’t leave you hanging and get someone who does address the issue.” – Randall U. ⭐⭐⭐⭐⭐ October 14, 2025
Negative reviews:
“I no longer use Keap because they had a change in their company and prices were changing as well, and the team switched to a different product.” – Mikhela C. ⭐⭐☆☆☆ December 16, 2025
“Keap does not offer enough flexibility for complete customization. I found that getting the most out of Keap required a lot of effort during the onboarding process. To really make the tools work the way you want, you need a dedicated team to handle everything.” – Christian E. ⭐⭐☆☆☆ December 18, 2025
gartner.com
Positive reviews:
“Most CRM’s are limited in their functionality, Keap makes it simple to update notes on leads, create email campaigns that help turn leads into customers. It was a great product that I enjoyed using and helped my business run smoother.” – Manager, Customer Service and Support ⭐⭐⭐⭐⭐ November 14, 2025
“Keap combines email marketing, CRM, and automation tools, reducing the need for multiple software solutions. It creates workflows, follow-ups, and campaigns triggered by user actions.” – Associate Project Manager ⭐⭐⭐⭐⭐ January 14, 2025
Negative reviews:
“This product is very expensive for what they offer. It is called ‘confusionsoft’ for a reason in the industry, very, very difficult to learn and use.” – CEO ⭐☆☆☆☆
getapp.com
“Positive reviews:
“It is really lacking for marketing, it doens’t even add UTMs automatically in email blasts and it is very hard to keep track of opt ins.” – Hilary T. ⭐⭐⭐⭐⭐
“Keap conveniently delivered automated lead capture and the campaign building tools also impressed me significantly.” – Anthony R. ⭐⭐⭐⭐⭐
Negative reviews:
“Some cons include the need for a larger selection of templates and confusion with certain automated tasks.” – Ashlee B. ⭐⭐☆☆☆
“So, you have to keep saving HTML emails externally and copy and pasting them back in.” – Leana Y. ⭐⭐☆☆☆ ”
glassdoor.com
Positive reviews:
“Most people and the mission of this company are great. Health benefits are so-so but the vacation policy is nice.” – Senior Software Engineer ⭐⭐⭐⭐☆
“Opportunity to work with current technologies. Strong salary. Strong development practices. Good culture.” – Software Engineering Manager ⭐⭐⭐⭐☆
Negative reviews:
“As great as the software is, there wasn’t much improvement or development. Seems like other systems have had more development and progression.” – Customer Success Manager ⭐⭐⭐☆☆
“Executive Leadership does what they want with little consult to the people on the bottom actually doing the hard work. They are stingy with pay and if you want to ever move up, good luck.” – Customer Success Manager ⭐⭐⭐☆☆
goodfirms.co
Positive reviews:
“Infusionsoft is not for the unengaged business owner as it will have a learning curve. However, they offer excellent support and training and the end result will save you time and potentially increase your sales. Definitely worth a hard look.” – Luke Marshall, Entrepreneur at L&M Supplies ⭐⭐⭐⭐☆
“Infusionsoft essentially allows me to clone myself. I can automate many aspects of my business so systems and processes are executed without needing my attention. This allows me to work on my business instead of in my business.” – Al Guertin, Managing Franchise Partner at Expedia CruiseShipCenters Ottawa ⭐⭐⭐⭐⭐
Negative reviews:
“As a first-time user, who is ‘time poor,’ I found it overly complicated, some things didn’t work how I’d expect, and it’s too expensive. I wish I’d gone down ClickFunnels.” – Lynda Johnson, Director – Business Owner – Hypnotherapist, NLP, Life Coach – Holistic Health Trainer at That’s Better ⭐☆☆☆☆
softwareadvice.com
Positive reviews:
“Great! I found Keap super handy for handling client relations and marketing automations, which makes it a solid tool for businesses that want to keep all their client talks in one single place.” – Sarah F. ⭐⭐⭐⭐⭐ July 2025
“It gives me a less stressful job where I can have everything in order and perfect email tracking, and where my biggest help is having happy clients.” – Caroline B. ⭐⭐⭐⭐☆
Negative reviews:
“It is very rigid and lacks any sort of flexibility, this can be very off-putting for scalable businesses.” – Verified Reviewer ⭐☆☆☆☆
“Way overpriced for the average company, lousy customer service and careless management.” – Phil C. ⭐☆☆☆☆
trustpilot.com
Positive reviews:
“I had a technical glitch in which I could not send estimates, their advanced team is working on this, and they gave me a coupon to take care of their service. I was truly impressed by their customer service managers, and response.” – Adam Clark ⭐⭐⭐⭐⭐
“Customer service / technical support was amazing. Had an odd issue that no one had ever heard of. My rep worked hard and went out of his way to figure it out and help me close the issue.” – Jenn ⭐⭐⭐⭐⭐
Negative reviews:
“Keap is a really good piece of software but the certified partner program as a product is terrible. Was promised $500 if I certified within 30 days of purchasing, I certified within a few days, 2 months on they haven’t paid out, their sales teams are liars and cannot be trusted.” – Stuart Bennett ⭐☆☆☆☆ February 2, 2026
“Canceling their service is extremely hard and they continuously upgrade your package without asking, just billing your card. Oh, and they give your information to debt collector agencies if you have any outstanding payments for a subscription you weren’t even using. The worst platform ever.” – Anastasia Diamonds ⭐☆☆☆☆ February 12, 2026
trustradius.com
Positive reviews:
“We primarily use KEAP for CRM and email delivery purposes. Both of which are easy to maintain and execute on a daily basis. We manage a few hundred thousand contacts via KEAP effectively. We also appreciate the level of immediate support we receive anytime there are any sorts of issues. KEAP has been a good landing spot for the past several years.” – Verified User ⭐⭐⭐⭐☆ January 13, 2026
“We use Infusionsoft for our email marketing, as well as automating some advertising campaigns and order fulfillment processes. It is used by our administrative staff and marketing department.” – Verified User ⭐⭐⭐⭐☆ October 31, 2025
Negative reviews:
“In my experience, it’s by far the worst platform I’ve ever used. Everyone in the company was begging the CEO to change but he felt locked in. Email marketing was a joke. Stats were not clear. UTMs I had to set manually. Automations were clunky. The sales guy could not see who to outreach. We couldn’t organize templates at all. In our experience, everything we wanted to do was a complete headache.” – Verified User ⭐☆☆☆☆ November 4, 2025
sourceforge.net
Positive reviews:
“Keap is a very updated platform and has a very simple and easy-to-navigate interface. It automatically identifies possible leads and showcases them in an organized manner. Its automation features like follow-up mode directly connect with leads. It has wide customization options for email designing and campaign modification. Also, the email bounce rate is very low.” – Sachin D. ⭐⭐⭐⭐⭐
“We love Infusionsoft! It works great. Having our sales and marketing processes in the same system is a huge win!” – Steven K. ⭐⭐⭐⭐⭐
Negative reviews:
“Too confusing to use. Will take up a lot of your time to work with this software. For advanced marketing tech builders.” – Gary D. ⭐⭐☆☆☆
Keap: Email Marketing Platform Review
- Email Marketing Platform Expert Score: 4.2 – Average Performer
Do We Recommend Keap?
Keap is an average performer based on its mixed ratings across independent review platforms of 3.8, which suggests there is room for growth in both its features and customer satisfaction. Businesses seeking added functionalities or seamless integrations may need to consider alternatives. While it provides basic email marketing features, Keap lacks the innovation, scalability, and reliability to compete with top-rated businesses.
Related: How We Classify Email Marketing Platform.
Feature Highlights: What Stands Out and What’s Missing
Here’s a look at what Keap actually delivers – and where it falls short.
- Drag-and-Drop Email Builder
- Email Templates Library
- Email Automation / Drip Campaigns
- List Management & Segmentation
- Email Personalization
- A/B Testing
- Transactional Email
- SMS Marketing
- Landing Page Builder
- Sign-Up Forms & Pop-Ups
- E-commerce Integrations
- Deliverability Tools
- Bounce & Unsubscribe Management
- Email Analytics & Reporting
- Multi-User Access
- GDPR Compliance Tools
- API & Integrations
Let’s take a closer look at what Keap delivers with each of these features.
Drag-and-Drop Email Builder
No code at any point – drag in text, images, video, and social blocks and arrange them however you want. Templates you customize can be saved and reused, and a live preview shows the finished email before it goes anywhere.
Email Templates Library
The curated template library covers a wide range of campaign types without making you scroll through irrelevant options. Grab one, drop in your brand’s colors, images, and copy, and you’re sending without doing the design work from scratch.
Email Automation / Drip Campaigns
The visual Campaign Builder fires sequences off what contacts actually do – opens, clicks, form fills, purchases. Pre-built templates from the Keap Marketplace give you a running start, and once a sequence is live it runs on its own without you stepping back in.
List Management & Segmentation
Tags apply at the moment contacts enter the CRM and drive segmentation from there. Group contacts by behavior, purchase history, demographics, or any mix you define – the lists update on their own as conditions shift rather than requiring periodic manual rebuilds.
Email Personalization
Merge fields pull name, custom fields, tags, and purchase data from the CRM straight into subject lines and body copy. What shows up in each email changes based on what’s stored per contact, so it doesn’t read like the same message blasted to everyone.
A/B Testing
Run subject line and content variations head-to-head, and the winning version goes to the rest of the list automatically. Split testing is available on Pro and Max plans and puts real engagement data behind your next campaign decision rather than intuition.
Transactional Email
Purchase confirmations, form-triggered follow-ups, and account notifications run through the same Campaign Builder as your marketing sends. No separate infrastructure needed – sequences fire on contact action the moment it happens.
SMS Marketing
Text messaging shares the same workflow logic as email – same triggers, same sequences, no extra tool to maintain. Automated and one-off messages track alongside email data in the same reports rather than sitting in a separate dashboard somewhere else.
Landing Page Builder
Pages get built using the same drag-and-drop editor as emails, from the same template library. Publish standalone or on your site, drop forms directly into the page, and connect them to sequences so every new opt-in goes somewhere specific without a manual handoff.
Sign-Up Forms & Pop-Ups
Forms write contact data straight to CRM records and fire automations on the spot based on what was submitted. Tags apply on completion, and the path from opt-in to first follow-up happens without anyone on your team doing anything in between.
E-commerce Integrations
Shopify and BigCommerce work together naturally, syncing product and order data for emails about abandoned carts, follow-ups after purchases, and post-sale care. Built-in checkout forms and invoicing mean the e-commerce side doesn’t need a separate payment platform bolted on.
Deliverability Tools
The deliverability health dashboard keeps tabs on bounce rates, spam complaints, and IP reputation as they shift. Content gets scanned for spam triggers before each send, SPF and DKIM authentication are supported, and a human compliance team watches the sending environment rather than leaving it entirely to automation.
Bounce & Unsubscribe Management
Hard bounces suppress automatically, and contacts get flagged as unengaged at four months of inactivity – non-marketable at six. Unsubscribes go global instantly, and the unsubscribe tracker shows who opted out along with whatever feedback they chose to leave on the way out.
Email Analytics & Reporting
Dashboards show deliveries, opens, clicks, bounces, and unsubscribes at a glance per campaign. Revenue tracking connects email engagement to actual pipeline movement, and per-contact automation history shows every sequence a contact has received and where they currently are in it.
Multi-User Access
Default and custom user roles control what each team member can see and do inside the account. Admins set permission levels per user, and custom role groups let larger teams split access by function without everyone having the same level of control over everything.
GDPR Compliance Tools
Keap is GDPR-compliant and backs that up with a Data Processing Addendum that includes Standard Contractual Clauses for EU transfers. Consent management, contact deletion, and Virtual Fields for data minimization cover what customers need to handle their own side of compliance.
API & Integrations
An open REST API with webhooks handles custom connections, and a built-in Zapier integration covers the tech stack without needing custom development. More than 5,000 integrations span CRM, e-commerce, accounting, and marketing tools – whatever you’re running, there’s likely a connection.
Features Not Verified for Keap
- Ad Audience Sync
Feature assessments follow our review methodology.
Supported Integrations
| Integration | Brands Covered |
|---|---|
| E-commerce Data Sync | Shopify, WooCommerce |
E-commerce Data Sync
Shopify connects natively to Keap Pro and Max – purchase and abandoned cart events trigger automations automatically. WooCommerce syncs orders, contacts, and products including SKU, order total, and order status, with tags applied per product purchased for segmentation.
Keap Email Marketing Platform Pricing
| Pricing | Details |
|---|---|
| Minimum Price per Month | $299/month |
| Price per Subscriber per Month | $0.036/contact/month |
| Price per Email Sent | $0.015 per message |
| Free Plan Available | a 14-day free trial is available with a 25-email cap and no payment processing |
| Free Subscriber Limit | 25 emails – free trial allows testing with limited sends |
| Free Trial Available | Yes – 14-day free trial with limited features |
| Custom / Enterprise Pricing | Yes – $349/month (annual billing) for advanced features, including higher contact/user limits, priority support, and additional automation tools |
Average Performer in the Email Marketing space: While it provides basic email marketing features, Keap lacks the innovation, scalability, and reliability to compete with top-rated businesses.