Email marketing allows you to generate leads, drive them to a conversion, and even reengage inactive subscribers. However, things get a bit trickier when it comes to e-commerce marketing because it has its own peculiarities and special tools that automate and improve email marketing for e-commerce brands.
What works for traditional email campaigns may not work just as well for commercial campaigns, but we’ve got you covered: below are the best e-commerce email marketing software solutions to supercharge your commercial email campaigns.
Without any further ado, let’s dig into it.
The Shortlist of the Best Email Marketing Software for E-commerce
Mailchimp
MailChimp is one of the most popular email platforms for businesses, known for its user-friendliness, drag-and-drop visual builders, and integrations with e-commerce platforms, CRM systems, and analytics tools.
While not exclusively focused on e-commerce, Mailchimp is still one of the top email platforms for nurturing leads, driving sales, and engaging customers. It offers excellent automation and segmentation features even to free users.
Pricing
| Free | Essentials | Standard | Premium |
| 2,000 contacts and 1,000 emails/month | $13/month for 500 contacts and 10x emails | $20/month for 500 contacts and 12x emails | Custom pricing |
For free, you can chat with the AI-based Mailchimp chatbot and get email support. Essential and Standard plans also include onboarding and 24/7 chat support. For premium users, the onboarding is even more detailed.
Pros:
- Beginner-friendly
- Advanced automation
- Free plan included
- Integration with 300+ services
Cons:
- Tricky signup form builder
- Lack of customization in templates
ActiveCampaign
ActiveCampaign is a comprehensive email marketing platform with advanced automation capabilities and built-in CRM. It’s good for nurturing leads, personalizing campaigns, and managing customer relationships.
ActiveCampaign may be too hard for beginners, but if you have experience with complex tools, ActiveCampaign may be your best email marketing software for e-commerce.
Pricing
| Lite | Plus | Professional | Segmentation |
| $15/month for a single user with 10x emails and 5 actions per automation | $49/month for a single user, 10x emails, unlimited automation, and basic segmentation | $79/month for up to 3 users, 12x emails, and advanced segmentation | $145/month for up to 5 users with unlimited features and 15x emails |
Pros:
- Advanced automation and segmentation
- Built-in CRM
- Integrations with 900+ services
- Machine learning and AI-based tools
Cons:
- Doesn’t have a free plan, only a trial
- Steep learning curve
Omnisend
Omnisend is an email campaign service that suits businesses looking for a powerful platform with built-in automation, SMS marketing, and omnichannel capabilities. This email marketing campaign software’s tight integration with 130+ popular tools makes it easy to personalize campaigns and drive sales.
Meanwhile, this e-commerce email marketing software has a limited free plan and a tricky onboarding process.
Pricing
| Free | Standard | Pro |
| Up to 250 contacts and 500 emails per month | $16/month for 500+ contacts, 6,000 emails, and optional branding | $59/month for 2500+ contacts, unlimited push notifications, and advanced reporting |
Omnisend has a free help center and email support for all users. Paid users will get 24/7 priority support in the in-app live chat and email support.
Pros:
- E-commerce centric platform
- Advanced automation
- SMS marketing features
- Deep personalization
Cons:
- Steeper learning curve
- Limited free plan
Klaviyo
Klaviyo is an e-commerce email marketing software solution for businesses seeking advanced email marketing features like predictive analytics and deep integration with third-party marketing and sales platforms.
However, the lack of a free plan, pricing based on active contacts, and limited support for trial users make this business email marketing solution less suitable for beginners or businesses on a tight budget.
Pricing
| Free | Email & SMS | |
| Up to 250 contacts, 500 monthly emails, and 150 SMS/MMS | $20/month for 250+ contacts, 5,000+ emails, push notifications, and 150 free SMS/MMS | $35/month for up to 500+ contacts, 5000+ emails, and 1250 SMS |
This emailing platform has no hotline; live chat support is only available on weekdays from 9 am to 5 pm EST. Free plan users get email support for the first 60 days.
Pros:
- Advanced e-commerce tools
- Powerful automation
- SMS marketing tools in the free plan
- Predictive analytics, AI-based tools
Cons:
- Steep learning curve
- Limited customer support
GetResponse
GetResponse is one of the best email marketing platforms for small businesses and medium-sized companies looking for an all-in-one marketing platform. The software suite has a user-friendly interface, and there’s a free trial to test the waters.
Pricing
| Email Marketing | Marketing Automation | e-Commerce Marketing |
| $19/month for a set of tools like autoresponders, form & landing page builders, and more | $59/month for top email marketing tools like tools for webinar management and advanced segmentation | 119/month for the complete set of email marketing tools, including tools for transactional emails, abandoned cart recovery, and product recommendations |
Email and English-speaking support teams are available 24/7. You can get email support in 8 languages. That said, the limitations of the free plan and the fact that advanced features are locked in higher tiers might affect your experience.
Pros:
- Powerful webinar hosting features
- Easy automation and dozens of pre-built automation templates
- E-commerce marketing features
- Advanced reporting
Cons:
- No free plan, just a 30-day trial
- No hotline
Constant Contact
Constant Contact provides great email campaign management software for small businesses. The easy-to-use interface and solid email deliverability rates make it a good starting point. Like with most other email marketing suites, you can build sign-up forms and landing pages and create personalized campaigns.
Meanwhile, the suite lacks in-depth segmentation and complex automation.
Pricing
| Lite | Standard | Premium |
| $12/month for 1 user and 10x emails | $35/month for 3 users, 12x emails, optimization, custom segmentation, and a social media ads manager | $80/month for unlimited users, 24x emails, dynamic content, and custom automation paths |
Constant Contact offers self-service, live chat, and phone support. If you want to add an SMS campaign or inbox preview, you should pay $10/month for add-ons.
Pros:
- Beginner-friendly interface
- Drag-and-drop email editor
- High deliverability rates
Cons:
- No free plan or trial, just a 30-day money-back guarantee
- A/B testing is limited only to subject lines
Drip
Drip is an e-commerce email marketing software suite with advanced segmentation, personalization, and integrations with third-party tools and platforms. However, the limitations of the free plan and the potentially steep learning curve of this software may not suit those looking for a simple tool for beginners.
Pricing
The pricing depends on the number of subscribers on your email list, ranging from $39 per month for 2,500 subscribers up to $1,899 for 170,000 subscribers. For larger email lists, the pricing plans are custom.
Pros:
- E-commerce-centric service
- Advanced automation and segmentation
- Deep personalization
- A/B testing
Cons:
- Doesn’t provide a free plan, just 2-week trial
- Less flexible to non-e-commerce businesses
- Steep learning curve
Brevo (former Sendiblue)
Brevo is a simple and elegant email marketing automation solution for e-commerce, providing automation and segmentation tools alongside tools for email and SMS campaigns.
Pricing
| Free | Starter | Business | Enterprise |
| 300 emails per day | $9/month for 5,000 emails, basic reporting, and analytics tools | $18/month for 5,000 emails, advanced automation, and testing tools | Custom price for sub-user management, enterprise-grade security, and exclusive features |
The free plan of this e-commerce email marketing service does not offer customer support. With the Starter tariff, you’ll get 24/7 email support, while the Business plan provides phone support during working hours. If you want personal 24/7 assistance, book an Enterprise plan.
Pros:
- All-in-one solution for email, SMS, and messenger marketing
- E-commerce marketing tools
- Advanced automation
- Transactional emails
Cons:
- Limited free features
- Limited support to free users
SmartrMail
SmartrMail is an easy-to-use email marketing software for e-commerce, providing a CRM platform, analytics tools, and multiple integrations. However, if you need highly advanced features like complex multi-stage e-commerce email marketing automation or in-depth analytics, you might find some limitations.
Pricing
| Free | Essential | Pro |
| 250 contacts, send 5 emails per contact, and receive 10 free back-in-stock notifications | $14/month for 250+ contacts, 10x emails, and 200 free back-in-stock notifications | $99/month for up to 5000+ contacts, 24x emails, 500 free SMS, advanced automation, segmentation, and reporting |
SmartrMail offers email and live chat support for all users. Pro users of this email marketing platform for online stores will get dedicated onboarding and deliverability managers.
Pros:
- User-friendly interface
- Automation, segmentation, and targeting features
- Pop-ups and forms builder
- Free plan for small businesses
Cons:
- Limited advanced features
Features To Look for in E-Commerce Email Marketing Software
| Automated Workflows
| Make sure your e-commerce marketing platform can help you create crucial email types such as abandoned cart emails, post-purchase follow-ups, and win-back campaigns
|
| Advanced Segmentation
| Make sure you can create highly targeted email lists based on customer data
|
| Personalization
| Look for e-commerce email marketing software that helps personalize emails from top to bottom
|
| Integrations
| Ensure that the chosen solution integrates with your e-commerce platform, CRM system, and analytics tools
|
| A/B testing
| A/B testing will allow you to improve your email campaigns continuously by testing different versions of emails
|
| Deliverability and sender reputation services
| Hitting the inbox is paramount for any email campaign, so you need a solution with good deliverability track record
|
How To Find the Best Email Marketing Software
- Analyze your current and future needs. Examine your current marketing strategy and define future goals to narrow down the search.
- Write a list of all the features you may need. Sort them on vital and non-essentials. You may sacrifice some secondary features. However, ensure you can integrate the software with your other tools and platforms.
- Test your software before committing to a subscription plan. Enroll in a trial or free plan to find out whether the included features can bring the expected result.
Without a doubt, the right e-commerce email marketing software suite can elevate your email campaigns so you generate, convert, retain, and reengage more clients with compelling, well-timed emails.
