With MailCon 2023 right around the corner, here are some sessions you won’t want to miss, featuring expert speakers from Deloitte, IBM, the Troutman Firm, OPTIZMO, and other esteemed companies. 

Marketing Compliance

1. The Do’s and Don’ts of the Marketing Regulatory Landscape in 2023

Moderator: Eric J. Troutman, Founder of TCPA World and Troutman Firm 

Panelists: 

Puja Amin, Co-Founder of Troutman Firm

Brittany Andres, Associate Attorney at Troutman Firm 

Angela Cherrill, Owner of TESICO LLC

Location: Alliance Ballroom, 312

Date & Time: Tuesday, April 18, 3:00 PM to 3:45 PM PDT

These days, marketing compliance is a constant battle for companies. The Czar of TCPAWorld.com, Eric J. Troutman, hosts a panel of compliance experts, Puja J. Amin (“Queenie”), Brittany Andres (“Baroness”), and Angela Cherrill, about the comprehensive landscape of marketing and advertising compliance regulations in 2023. This panel of experts will help you understand the state of marketing compliance, key regulations, and challenges in 2023 that your company may face across various highly regulated industries. 

Key Takeaways: 

• CAN-SPAM & The Telephone Consumer Protection Act (TCPA)
• FTC & Federal Regulatory Changes
• Consent & Opt-out Requirements
• UDAAP & Data Privacy Regulations

2. From Insights to Strategy: Using Negative Marketing Signals and Campaign Analytics to Excel in Email Marketing

Speakers: 

Tom Wozniak, COO at OPTIZMO 

Kerianne Gilmartin, Sales Leader at Lashback 

Location: Alliance Ballroom, 312

Wednesday, April 19, 10:15 AM to 10:45 AM

In this breakout session, expert representatives from Optizmo and LashBack will deliver Email Compliance Data and Insights from 2022 with an eye toward using this data to drive campaign planning and optimization in 2023. Then, they will focus on the future and discuss four notable challenges that email marketers will face this year. 

Omnichannel Strategies

1. Navigating Consumer Behavior Changes — 3 Components to Drive Email Engagement

Moderator: Olivia Balicki, Senior Manager at Deloitte Digital

Keynotes: 

Umberto Castaldo, Head of Strategy at Deloitte

Sitha Ngy, Group Creative Director at Deloitte

Nick Ingham, Marketing Technology Leader at Deloitte

Location: Alliance Ballroom, 301 – 304

Date & Time: Tuesday, April 18, 1:15 PM to 2:00 PM

Omnichannel marketing faces significant opportunities as customer behavior evolves. In this session hosted by Deloitte Digital, panelists will take a deep dive into the value and importance of integrating insights, creativity, and technology to drive effective omnichannel engagement.

Key Takeaways:

• Have a human conversation: for too long, marketing messaging has been one-way and often irrelevant. With the deprecation of third-party cookies, it’s more important than ever for brands to get to know their prospects and customers better through the effective use of zero and first-party datasets. Better still, use that insight quickly and consistently optimize your messaging across channels and be human. Don’t be a robot.
• Strike a balance between creative freedom and production scalability: as messaging becomes more data-driven and personalized, marketers need to build efficient production processes that incorporate the creativity and human element that customers expect from 1-1 channels while efficiently delivering at scale. Think bespoke factory.
• Don’t get stuck in first gear: you are likely never done with investing in technology; your marketing automation platforms and datasets are constantly evolving. Experience strategy, creative, and production teams need to work closely with capability development teams to stay ahead and push the experience boundaries that drive growth. Constantly evolve.

2. #unsubscribe: The Pivotal Role of Email Marketing to Unlocking Successful Omnichannel Customer Experience Delivery

Keynotes:

Jon Caswell, Global Salesforce Service Transformation, Data Cloud Practice Leader at IBM

Kyle Lassen, Associate Partner of Marketing Transformation at IBM

Location: Alliance Ballroom, 301 – 304

Date & Time: Wednesday, April 19, 9:30 AM to 10:15 AM

Customers expect seamless and personalized engagement with brands across all channels.  With increasing demand to solve for meeting customer expectations through best-in-class omnichannel delivery, what is the role of email in this changing and complicated landscape? What elements do marketers need to successfully pivot from channel-to-channel engagement to personalized omnichannel delivery – getting the right message to the right customer on the right channel at the right time?  

This session will explore the elements needed to drive compelling brand engagement and personalized experiences and the pivotal role email marketing plays in the changing landscape.

Automation 

1. How to Communicate with Customers in 43 Languages via Email (and not Lose Your Mind)

Speaker: Dmitry Kudrenko, Founder & CEO of Stripo 

Location: Alliance Ballroom, 311

Date & Time: Tuesday, April 18, 9:30 AM to 10:00 AM

Personalization is the key to building long-lasting relationships with your target audience, and localization is integral to this process. During the session, you’ll learn the following:

• How to create emails in several languages.
• How to implement automation to support many languages in your email marketing.
• Creating a checklist for multilingual campaigns.
• This data-driven session is based on Stripo’s surveys and experience working with prominent SaaS companies. This process has been proven to help companies reach a global audience and avoid pitfalls.

Interested, but haven’t grabbed your tickets yet? Here’s your chance to book your tickets now. Check out our full event agenda here.  

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