Marketing automation can be a revolutionary step for businesses to help with their lead generation and management processes. From all-in-one platforms to niche tools that specifically help with email marketing or social media automation, figuring out which tool will benefit your business the most can be challenging.
One way to better understand your options is by having a firm grasp surrounding your business reasons for investing in a marketing solution. Perhaps you’re a business that has seen success across more than two marketing channels and require a better way to attribute value across those channels, or you may already be investing financially in scaling your marketing operation – whatever the grounds are, putting intentional effort toward innovative data solutions for your business will certainly lead to new information and continued growth.
Whether you are a small business in need of some automated marketing help or a large corporation looking to create an omnichannel presence, here are a few marketing automation platforms that are sure to revolutionize your marketing in 2021.
1. ExpertSender
ExpertSender is a multichannel marketing automation platform specifically tailored for eCommerce stores. If your goals for 2021 include revenue growth across email, mobile, or web channels, ExpertSender’s premium partnerships and integrations with Microsoft and active GDPR compliance will allow you to create an omnichannel presence while participating in the best practices in marketing. ExpertSender doesn’t have “expert” in their name for no reason – for over 11 years, and they have been responsible for the deliverability of over 20 billion marketing messages for over 1,000 worldwide brands.
2. ActiveCampaign
Take email automation a step further by automating your entire customer experience. With ActiveCampaign, everything from what’s needed for your CRM to email marketing analytics is delivered and more. A true omnichannel marketing solution, ActiveCampaign allows for everything from web personalization to chatbox workflows and features integrations with Shopify and Salesforce, among others.
3. Keap (formerly Infusionsoft)
While many automation platforms offer scalable services for small businesses, it’s not very often that you encounter a company that is solely committed to empowering the entrepreneur. At Keap, the mission is to “help entrepreneurs grow without chaos,” and for many, that may seem like an out-of-this-world idea. However, Keap is fully equipped with a platform built on 20 years of experience. When it comes to email marketing specifically, Keap customers average a 20% open rate surpassing the industry standard of 17.9%, and their 13% click rate is well above the average of 2.7%. Success is certainly in the numbers here.
4. Eloqua by Oracle
Whether you are looking to create dynamic campaigns that intrigue buyers and adapt at every stage of the customer journey or refine your campaign management, Eloqua by Oracle can listen for key customer activities and automate repetitive manual tasks. From scoring leads to responding to customers within their preferred timeframe, Eloqua allows businesses to create and manage multi-channel campaigns easily.
5. Pardot by Salesforce
Customer success and support are at the heart of Salesforce’s marketing automation platform, Pardot. From Deloitte to Black & Decker, large corporations have seen an average campaign ROI increase of 37%. This includes internal support as well – Pardot allows your marketing team to understand where their leads are coming from in real-time truly.
6. Act-On
At Act-On, they know that sustainable relationships are significant for the growth of a business. They have positioned this fact at the forefront of their solutions by ensuring that automated customer campaigns are based on audience behaviors. And it doesn’t stop there – they even include audience data throughout the automated sales, onboarding, training, enrichment, and advocacy programs so that businesses can truly strengthen and improve customer satisfaction and customer adoption over time.
7. Ad-Roll
A true eCommerce platform, Ad-Roll gives businesses a central marketplace to view inventory and leads from Google, Facebook, Instagram, and another 500 suppliers. Not only that, they claim their data-backed solution makes more predictions per second than the NASDAQ! Given that fact, it’s no surprise that over 120,000 brands have trusted their solutions over the past four years of business. If you’re looking for a solution with robust analytics and predictive reporting capabilities, Ad-Roll is certainly worth considering.
8. Drip
When choosing a marketing automation solution, the main priority is to ensure that your other technology solutions can easily integrate, especially when it comes to eCommerce. For businesses choosing Drip, that priority is checked right away. Custom integrations and large partnerships make it easy to have a seamless automation experience for every aspect of your business, and that’s certainly reflected in not only customer retention and satisfaction but also new business and lead generation.
9. Automizy
If people aren’t opening your emails, they can’t engage with your content. Not to worry, Automizy is determined to make sure that level of disengagement no longer exists thanks to their tool. Open rates are a useful metric for tracking your email marketing efforts’ overall performance, and with this specific marketing automation platform, you are guaranteed to improve yours by 34%. Not only that, the all-in-one solution allows you to grow your contact list, create emails within the platform with ease, and A/B test subject lines for premium deliverability results.
10. Braze
If you’re looking for a marketing automation platform with a running list of partnerships the same length as they do SaaS awards, Braze might be for you. Winners of the Forrester Mobile Engagement competition were specifically featured for their product performance, product vision, usability, company performance, partner ecosystem, and privacy criteria capabilities and features.
To learn more and get the latest on the most advanced technology, trends, and strategies in email marketing, marketing automation, mobile marketing, and lead generation, be sure to plan for the next MailCon event in Las Vegas event at Caesars Palace on October 30th and 31st, 2021.