5 Email Marketing Predictions for 2023

Oleksandr Rohovnin
Oleksandr Rohovnin

Content Writer

About the author

Published on: December 16, 2022

Last updated on: June 5, 2024

Men lie, women lie, but numbers don’t lie. Statistics help us understand the trends and patterns in any data set, and email marketing is no exception. Whether you want to succeed with your outreach, expand your horizons, or reaffirm that you’re keeping pace with the competition, you need data to rely on.

Below are the statistics, trends, and patterns that will continue shaping email marketing in 2023. With no further ado, let’s dig into it.

1. Email Marketing Will Keep Growing With No Signs of Deceleration in Sight

Size-wise, 2023 isn’t going to be a turning point for email marketing but rather a continuation of the long-established growth trend set by the ever-deepening penetration of internet technologies and the growth of the world’s population.

2. Mobile Email Users Will Dominate

The foray of mobile and internet technologies has long made businesses adapt to mobile audiences, and 2023 won’t be different. That said, it’s hard to imagine that your emails are not mobile-friendly, so let’s dive deeper.

3. Privacy Concerns Will Grow Despite Additional Compliance Requirements Taking Effect

  • Over half of respondents are more concerned about online privacy than a year ago, whereas only 9% are less concerned.
  • Avoiding opening emails from unknown senders is the immediate protective action taken by 45% of internet users, ahead of using antivirus software (36%) and changing passwords regularly (33%).
  • The cloud-based email security market is expected to grow from $763 million in 2020 to $1.25 billion in 2026 to better protect users from malicious content, malware, and phishing scams.

Privacy concerns have already led to a crackdown on email privacy regulations, and there’s no sign of relief for email marketers. Provisions like the General Data Protection Regulation (GDPR) in Europe, CAN-SPAM in the USA, CASL in Canada, and California’s CPRA (taking effect in January 2023) will continue shaping the global and local email marketing landscape.

4. Automation and Cutting-edge Tech Will Gain Adoption

Automation is a natural solution to a growing list of subscribers. As Moore’s law holds, automation in email marketing will become even faster, cheaper, and more accurate. The coming year will be another step towards replacing manual outreach with automated campaigns.

5. The Quality of Emails Will Remain a Top Priority

Your value proposition remains the focal point of your endeavors as the very essence of what you do. Superior-to-the-competition content delivered to the right people at the right time will prevail in 2023.

Want To Ride the Crest of the Email Marketing Wave in 2023 and Beyond?

Then you can’t miss the world’s most prominent email and omnichannel marketing conference! From April 17 – 19, 2023, Las Vegas will be home to an all-star line-up of speakers, marketing professionals, and data experts putting their minds together to bring you three days of actionable insight.

Book your tickets now and stay tuned for updates.

MailCon 2023 is waiting for you!

About the author

Oleksandr Rohovnin
Oleksandr Rohovnin

Content Writer

Oleksandr Rohovnin is a writer and expert in deep research around subjects in email and omnichannel marketing. He breaks down complex topics into easily digestible bite-sized segments to educate and inform any inquisitive mind through profound and delightful messaging.


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