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4.9/5

Virtual Experience 2021

Get in-depth insight into email marketing's lastest trends, strategies, technology, and more, with our line-up of experts from leading brands.

Featured Speakers

https://www.linkedin.com/in/alicemli/ Alice Li is a passionate evangelist for interactive and accessible email design, having developed emails for ESPs like Epsilon and Responsys/Oracle to brands like Shutterstock, Litmus, and Squarespace. She is honored to have spoken at Email Evolution Conference, Litmus Live, and UNSPAM as well as to have received the 2018 EEC Stefan Pollard Award for “Email Marketer of the Year” and the 2020 Validity Email Hero Award for “Most Innovative.”
https://www.linkedin.com/in/uukutt/ Udeme Ukutt is a Postmaster at LinkedIn. He has 16 years of email thought leadership in deliverability, tech standards & best practices, compliance, and email security. This spans across postmaster and policy liaison roles in engineering organizations at major internet and email providers - in addition, volunteer leadership! In 2019, he implemented an emergent pilot tech spec called BIMI, which enables the use of a brand-controlled “trusted” logo. A few years before that, he co-authored the 70-country look-up matrix “Global Email Marketing Compliance Guide”.
https://www.linkedin.com/in/erikhuberman/ Named to Forbes 30 Under 30, Erik Huberman is a brand marketing expert, serial entrepreneur, and founder of Hawke Media, the fastest-growing digital marketing agency in Los Angeles. Erik is also co-founder of Hawke Ventures, an early-stage venture capital fund that focuses on consumer e-commerce companies and technology. Ranked on the Inc. 5000 in 2019 and 2020, Hawke Media is a fully remote agency whose clients include Red Bull, Verizon, and Eddie Bauer. Before Hawke, Erik exited his company Swag of the Month. He was recruited to Science Incubator (Dollar Shave Club, DogVacay, MeUndies), where he grew Ellie.com’s sales to $1 million in four months. Erik is an Inc Top 25 Marketing Influencer, an Entrepreneur Top 50 Entrepreneurs to Watch, and recently joined XPRIZE as a key marketing advisor. Unlocking the Key to Online Revenue with SMS and Email SMS and email marketing are one of the biggest revenue drivers for eCommerce businesses. Yet, many brands today find themselves losing a lot of ROI by not making the most of these strategies. Erik can discuss how to tap into your marketing strategy's full potential by leveraging SMS and email—from growing your list to improving your open rates and CTR to nurturing engagement with customers. He will share best practices to personalize your SMS and email marketing to move the customer journey from start to finish.
https://www.linkedin.com/in/dmitrykudrenko/ As a lifetime entrepreneur and Founder of Stripo, Dmitry Kudrenko has 10+ years of experience in email marketing, accompanied by 20+ years in software development. He utilizes his business background to create efficient marketing strategies that are quickly implemented. He loves lean principles and adopting them into email marketing and marketing automation. Gamification in Email: The Latest Solutions and Examples With Gamification, you entertain customers, spice up your newsletters, create the "WOW" effect. And AMP lets you provide "real-time" content in emails. We'll show how to combine these two technologies and get the most out of them. Our experience (we've run multiple campaigns) shows that implementation of Gamification in Email Marketing has become way easier and cheaper for AMP. Moreover, AMP gives new possibilities and new gamification mechanics to email marketers. We will honestly share the results of this experience and will share the code samples with all attendees.

Takeaways:
• We will provide a complete framework for implementing Gamification in emails. Our experience shows that recipients are ready for it.
• It's time for us to use Dynamic Content in emails more actively as it is now more widely supported by email clients and ESPs.
• The implementation of gamification in emails is now easy and cheap because of AMP.
https://www.linkedin.com/in/aprildmullen/ Email’s Big Moment in a Post-Cookie and IDFA Landscape The acquisition ecosystem is in a crisis and the advertising industrial complex is coming to an end. The shortcomings brands have when it comes to email and retention will no longer be solved by throwing money toward ads to keep re-acquiring customers over and over again. Retention is about to take its rightful place in making a meaningful impact on the way brands market to their customers.

What’s causing this seismic shift? Both legal and technological privacy changes have expedited the shift towards proprietary, first-party data to track the behavior of customers and prospects. The recent deprecation of IDFA and cookies going away in 2022 means the value of the email address is going up exponentially. How can email fill the void? As privacy standards change there are far fewer ways to identify customers and their behavior. As of now, the only standing identifier will be the email address.

In this session presented by Chelsea McClure, Director of Engagement Marketing at Redbubble and April Mullen, Director of Brand and Content Marketing at SparkPost will show you what’s changing and how we need to shift our thinking and our budgets toward email to overcome the challenges before us.
https://www.linkedin.com/in/farukaydin/ With over a decade's experience in client service and business development, Faruk Aydin helps digital marketers boost customer experience and increase revenues across multiple channels, including email marketing. He has worked with hundreds of US and European based clients from various industries such as e-commerce and publishing. If you don't see him at his desk talking to clients, he is most probably on a tropical island, scuba-diving with sharks.
https://www.linkedin.com/in/kisha-nadine/ After self-led study in coding and digital marketing, with a foundation of formal education in social science and business, Kisha Robinson made a career switch from call centers to the tech industry. Kisha is a lifelong learner, passionate about sharing knowledge and the positive impact technology can have on the world. Kisha’s experience spans freelancing, agency work as well as enterprise-level email marketing and development. Presently, Kisha is combining her passions for technology and learning as a Senior Email Marketing Associate at Udemy where the mission is to improve lives through learning.
Parry Malm leads Phrasee, which empowers brands with the most advanced AI-Powered Copywriting technology. Parry has been working with brands to optimize marketing results for almost 20 years. He is an expert on digital marketing and combines this expertise with a track record in computer science, statistics, and commercializing artificial intelligence. In 2016, Parry was named Tech Entrepreneur of the year at the UK Business Awards, and in 2017, Phrasee was recognized by CB Insights as the Most Innovative AI Company. In 2020, Parry was nominated for Entrepreneur of the Year at the Lloyds National Business Awards. Marketing’s Missing Millions: The Bottom Line About AI and Brand Language Language has never been more important, or more powerful than it is today. There’s been a seismic shift in how brands communicate with customers. Faced with a growing need to demonstrate sensitivity considering sweeping job losses and other disruptions to everyday life, businesses are scrutinizing their communication… and consumers are scrutinizing it right back. And the data agrees. Parry Malm, CEO of Phrasee, shares the real-life customer stories and empirical evidence that highlights language as the business-critical topic on the minds of CEOs as we plan for 2021.
https://www.linkedin.com/in/mjrobbins/ Mark Robbins is an experienced email engineer working at Salesforce, specializing in interactivity and accessibility in email. He has given talks on the subject across Europe and the US and wrote many print and web articles. Mark is very active in the email community, defining and sharing new techniques and new best practices for email code. And as a member of the AMP for Email working group, he is also helping to shape the future of email. The Future of Email is Dynamic More than 293B emails are sent each day and center on many consumer and enterprise workflows. Until recently, the content within these messages was static and required users to leave the inbox to take action. With email providers like Gmail, Apple, Outlook, and Yahoo! now supporting dynamic email frameworks, the landscape has really changed. Access to dynamic emails has reached critical mass, and brands see conversion rates nearly double through dynamic email. Join experts from Gmail and Salesforce to see how brands are eliminating the complexity of launching dynamic, shoppable emails.
https://www.linkedin.com/in/sam-wardman-7a55a9117/ Sam Wardman began her journey in compliance in the Insurance industry before progressing and moving to financial services. She developed and managed the compliance teams for two of the UK's largest finance brokerages and now oversees all regulatory activity for the fastest growing Lead Distribution SaaS platform, Phonexa. Sam is consistent and efficient; she thrives at staying ahead of the game and developing procedures and processes to solve Phonexa’s clients' problems before they happen! Virtual Zumba As a fitness fanatic and experienced coach, Sam Wardman will lead virtual Zumba. This fun-filled and engaging activity is tailored for you to enjoy right in the comfort of your work-from-home office.
https://www.linkedin.com/in/johnthies/ John Thies is the CEO and Co-Founder of Email on Acid, a pre-deployment Email QA suite that strives to ensure you deliver email perfection. He’s a sought-after, engaging industry leader who is so passionate about email; he even dreams it (seriously). John also serves as the CEO of Cause for Awareness, a non-profit that empowers other non-profit organizations with digital marketing resources. He resides in Denver, Colorado, with his wife and son. Send Email Perfection: How to Truly Communicate, Captivate and Connect with Every Subscriber Email is an incredible channel for marketers and can have an enormous impact on brand awareness and revenue if done correctly! To say that inboxes are overcrowded is an understatement. Do your emails stand out in today's crowded inboxes? Are you getting the most out of every email campaign? There are many factors that can affect the performance of an email campaign from inbox placement to design. In this session, we'll take a deep dive into key areas that will certainly increase your email marketing effectiveness.

Takeaways:
• Tips on how to avoid Spam filters.
• Effectively use the Subject line and Preheader text to encourage a subscriber to open your email.
• Understand why considering accessibility within your email design is critical to the success of your campaigns.
• Insight into Dark Mode and how to best optimize your campaigns in this viewing mode.
• How Auditory technologies (Google Home, Amazon Alexa, etc.) are going to change the way we interact with email.

https://www.linkedin.com/in/alyssanahatis/ Alyssa Nahatis is the Head of Global Deliverability for Adobe’s Campaign Value Acceleration organization, leading the practice & teams across the Americas, EMEA, Japan, & APAC. Her team guides enterprise clients in implementing more innovative and effective email strategies to optimize their inbox delivery. Alyssa is an industry veteran & thought leader, working in the email marketing field since 2000. The Evolution of Email Marketing at Adobe
https://www.linkedin.com/in/jonharmer/ Jon is a Product Manager at Google on the Gmail team. His team builds the platform and extensibility features that enable rich integrations with GSuite, including AMP for Email. Before Google, Jon worked for 20+ years as an executive leading product management and marketing teams. He served as a mentor to startups at Atlanta Tech Village and Techstars and co-founded LaaSer Critical Communications. Jon resides outside of Toronto, Canada. The Future of Email is Dynamic More than 293B emails are sent each day and center on many consumer and enterprise workflows. Until recently, the content within these messages was static and required users to leave the inbox to take action. With email providers like Gmail, Apple, Outlook, and Yahoo! now supporting dynamic email frameworks, the landscape has really changed. Access to dynamic emails has reached critical mass, and brands see conversion rates nearly double through dynamic email. Join experts from Gmail and Salesforce to see how brands are eliminating the complexity of launching dynamic, shoppable emails.
https://www.linkedin.com/in/kerelcooper/ Kerel is the Senior Vice President of Global Marketing at LiveIntent. He currently leads the marketing team and works closely with sales, product, engineering, and customer success to create awareness and generate leads for key products and features. Kerel has 20 years of digital media experience building and leading Advertising Operations, Account Management, Partnerships, and Product Marketing teams. Before LiveIntent, Kerel Cooper held positions at Advance Digital as the Senior Director Ad Platform Strategies and JupiterMedia as Director of Advertising Operations. Kerel is also the co-founder and co-host of Minority Report Podcast, highlighting people of color, diverse backgrounds, women, and the LGBTQ community within advertising and marketing. Kerel has a Bachelor’s degree in Management Science and Marketing from Kean University and an MBA from Regis University.
https://www.linkedin.com/in/marketingclarity/ Yvette Pickard helps overwhelmed, heart-led business owners, market their businesses effortlessly and ethically. She is passionate about helping entrepreneurs demystify marketing and take their organizations from marketing mayhem to marketing magic. Virtual Deep Breathing Exercise As an International KRI Certified Kundalini Instructor, Yvette Pickard will lead a virtual deep breathing exercise session. This relaxing activity is designed to help you focus and find a sense of calm in the comfort of your work-from-home office.
https://www.linkedin.com/in/bryan-jenkins-64a8397/ Bryan Jenkins is the Director of Sales at EmailOversight, an industry leader in Email Validation, Hygiene, and Appends. An 18-year veteran of the email marketing industry, Bryan brings his knowledge and experience in data cleaning, hygiene, and verification to assist some of the largest email marketing companies, email service providers, and data providers in the online space. The Power of Simplicity: How to Win More Readers with Less Email marketing is critical in shaping the customer experience. Yet, studies show consumers are put off by emails appearing less informational and more promotional. How can marketers simplify their processes to ensure they stay top of mind without adding to consumer fatigue? In a discussion moderated by EmailOversight’s Bryan Jenkins, ActiveCampaign Director of Content Marketing, Benyamin Elias will discuss why simplicity is key in email marketing and the importance of authenticity and imperfection. Benyamin will share email marketing strategies, including automation and personalization, to drive lead generation, increase customer loyalty, and produce a more significant investment return. Hear how less now speak more, and lessons learned from 2020 to better understand ways to shape your email strategy, looking into 2021.
https://www.linkedin.com/in/chelseavelasquez/ Chelsea McClure is the Director of Engagement Marketing at Redbubble, where she is tasked with leading the vision for marketing in the inbox, mailbox, website, and mobile app. Chelsea is passionate about the customer journey and building memorable interactions that lead to lasting relationships. She believes in the power of positive relationships and how they can drive business goals. Chelsea earned her MBA from the University of Illinois Urbana-Champagne and has a BA in Communication Studies from Texas State University. Email’s Big Moment in a Post-Cookie and IDFA Landscape The acquisition ecosystem is in a crisis and the advertising industrial complex is coming to an end. The shortcomings brands have when it comes to email and retention will no longer be solved by throwing money toward ads to keep re-acquiring customers over and over again. Retention is about to take its rightful place in making a meaningful impact on the way brands market to their customers.

What’s causing this seismic shift? Both legal and technological privacy changes have expedited the shift towards proprietary, first-party data to track the behavior of customers and prospects. The recent deprecation of IDFA and cookies going away in 2022 means the value of the email address is going up exponentially. How can email fill the void? As privacy standards change there are far fewer ways to identify customers and their behavior. As of now, the only standing identifier will be the email address.

In this session presented by Chelsea McClure, Director of Engagement Marketing at Redbubble and April Mullen, Director of Brand and Content Marketing at SparkPost will show you what’s changing and how we need to shift our thinking and our budgets toward email to overcome the challenges before us.
https://www.linkedin.com/in/keithhontz/ Keith is the Chief Executive Officer and President of Savantis. He oversees all key aspects of the overall operations across the key business units of IT Staffing, SAP Consulting Services, and Industry Solutions. Keith joins Savantis following his successful role as CEO of SocketLabs, a high-volume email infrastructure leader where he quickly built his leadership team, onboarded an enterprise sales organization, and helped establish double-digit YoY revenue growth in his first year with the company. Before SocketLabs, Hontz spent 23 years at SAP America in numerous executive positions responsible for driving revenue growth in SAP’s Customer Experience business unit and industry teams. Keith held Global VP, Regional VP, and other key leadership roles in consulting, presales, product management, sales, executive management, and engaged with hundreds of SAP customers in the private and public sectors during his successful tenure at SAP.
https://www.linkedin.com/in/peterthomasross/ Peter has defined the vision, strategy, and culture of 829 Studios since its founding in 2007. His mission is to help clients transform their data into strategy and provide an integrated approach that blends creativity with technological sophistication. He is constantly searching for new opportunities clients can leverage to achieve differentiation, develop competitive advantages, and better communicate their brand story. Peter received his Executive MBA from Imperial College London and primarily focuses on business consulting, marketing strategy, site architecture, front-end/back-end development, SEO/SEM, and interactive media. Strategic Online Marketing Practices Your Business Can Apply Post COVID-19 In a post-coronavirus world, life will be much more different, and it’s important to be able to adapt to consumer needs. In this session, we’ll go over a range of strategies that your business can implement in order to increase the retention rate of your customers; Anything from connecting with your audience on social media to changing the structure of your content messaging in your posts/ads. These will all play a major role in how your marketing can impact your business.

Takeaways:
• How to increase customer retention
• Content messaging methods to appeal to the mass
https://www.linkedin.com/in/kristen-haines/ Kristen Haines is the Chief Executive Officer at MailCon, where she oversees its strategy and operations. She is well-known for her passionate and savvy marketing and sales approach in both business-to-business and business-to-consumer marketplaces. When Kristen is not planning MailCon’s next big event, you can find her in the gym or reading books on business and technology. Welcome Remarks & Event Host
https://www.linkedin.com/in/wozniaktom/ Tom Wozniak heads up marketing and PR for Optizmo, delivering the industry’s most robust platform for email compliance and suppression list management to clients throughout the U.S. and around the world. Wozniak brings over 20 years of experience in affiliate, email, display, video, and other digital marketing aspects. Before Optizmo, he was Vice President of Marketing at SpotX, headed up marketing at Media Breakaway, and held senior leadership roles with Trueffect and NextAction, among other companies.
https://www.linkedin.com/in/francis-chmelir-327ab5/ Francis Chmelir currently serves in the role of President at LashBack LLC based in St. Louis, Missouri. LashBack provides unique and actionable insight for digital marketers in areas of compliance and brand protection. Mr. Chmelir is overseeing strategy, business development, marketing, client relationships, and data in his executive role. He has a deep history of contributing to the growth of scalable technology companies from startup to growth stages.

Featured Panels

The Battle for the Inbox: Under-Used & Effective Deliverability Techniques to Crush the Competition

The inbox has always been a crowded space. With many brands relying more heavily on email revenue than ever before, and others engaging in email marketing for the first time, it’s no surprise that email volumes are at an all time high. Going into Q4 of 2020, we are facing the perfect email storm: a normally busy holiday season plus a global pandemic, and here in the US, a presidential election. It goes without saying that we can expect the battle for the inbox to be more spirited than ever. In this session, we’ll be uncovering the pain points that most email senders deal with during the busy holiday season and beyond, and how our panel of experts suggest you tackle these deliverability challenges head on.

  • Alison Gootee Deliverability Specialist, Braze
  • Alyssa Dulin Deliverability Lead, ConvertKit
  • Lauren Meyer VP of Compliance & Industry Relations, Kickbox
  • Adrian Williams Deliverability Consultant, Ongage

Alison Gootee

Alyssa Dulin

Lauren Meyer

Adrian Williams

The Best Idea I Ever Had

Exceptional email marketing is HARD. With no standardization for email rendering environments, wildly different solutions for campaign creation and delivery, exhaustive QA processes, and mystery-enshrouded deliverability algorithms, email marketing is not for the faint of heart. And that’s why it attracts some of the savviest problem-solvers in all of digital marketing. As the hub of the digital marketing ecosystem, email is the powerhouse best suited to advancing top objectives. And that means email pros are uniquely positioned to move the needle in meaningful and creative ways. And that’s why it attracts some of the savviest problem-solvers in all of digital marketing.

As the digital marketing ecosystem hub, email is the powerhouse best suited to advancing top objectives. And that means email pros are uniquely positioned to move the needle in meaningful and creative ways.

This session will:

  • • Showcase clever wins from a variety of verticals.
  • • Offer inspiration on how to leverage the channel to solve both email and non-email problems.
  • • Explore how you can condition your mind to conceive great ideas and level-up your problem-solving savvy.
    • Sue Cho Head of Lifecycle Marketing, Calm
    • Jen Capstraw President & Co-Founder, Women of Email
    • Anusha Ramachadran Director of Customer Intelligence, Navistar
    • Davida Gaffney Email & Web Developer, StorageMart

    Sue Cho

    Jen Capstraw

    Anusha Ramachadran

    Davida Gaffney

    Panel Hosted by Phonexa

    More details to be announced soon.

    • Jennifer Caravantes VP of Business Development, Phonexa

    Jennifer Caravantes

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