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Speakers & Panels

Enhance your career and email marketing performance with in-depth insight into the lastest trends, strategies, technology, and more. This year's line-up features industry veterans and experts from leading brands.

2020 Speakers

https://www.linkedin.com/in/chloe-romero-marketing/ Chloe Romero is a seasoned content strategist and distributor who uses her expertise to elevate content at Lemonlight, a video production agency based in Los Angeles. Chloe is most well-known for her savvy approach to webinar production, partnering with brands like HubSpot, GoDaddy, KissMetrics, and more. As the unofficial spokesperson for Lemonlight, Chloe informs content marketing strategy and execution for brands across the globe. Hit Refresh on Your Email Marketing Content Digital marketing experts, Nick Dujnic and Hope Horner, along with Chloe Romero, will share how to master the art of selecting the right content styles to include in your emails to increase engagement and interest that translates into conversions. Understand why getting the most out of your email marketing efforts starts by understanding how to ensure your message leaves your audience wanting more, not sending your email to the trash bin.

Takeaways:
• Analyze how to choose the content with the highest potential to break through your audience’s cluttered inbox and encourage viewers to stay on your page longer and hopefully, convert.
• Understand how to identify where your audience is in the buyer’s journey, then target appropriately with diversified email content that increases viewer engagement.
• Learn how to transform what your audience does after opening your email. (Hint: it’s not going into the trash.)
https://www.linkedin.com/in/jonharmer/ Jon is a Product Manager at Google on the Gmail team. His team builds platform and extensibility features that enable rich integrations with GSuite, including AMP for Email. Prior to Google, Jon worked for 20+ years as an executive leading product management and marketing teams. He served as a mentor to startups at Atlanta Tech Village and Techstars and co-founded LaaSer Critical Communications. Jon resides outside of Toronto, Canada. Dynamic, Interactive, and Real-Time: Email that Drives Results More than 270B emails are sent each day. Gmail recently added support for dynamic content within email by using the fast and secure AMP framework, enabling emails to provide more engaging, interactive, and actionable user experiences. Dynamic mail is a new innovation that allows email senders to create emails that deliver real-time information that updates throughout the day and allows consumers to take interactive actions directly within the email. Some major brands have already seen a 100% increase in clicks using this technology. Join a Google expert to hear the results that major brands including Pinterest, Indeed, and Braze have seen from using dynamic email, and learn how you can engage your audiences in a new way.

Takeaways:
• Deep dive into the features that dynamic mail provides.
• Hear how major brands have increased customer engagement through email using dynamic mail.
• Learn how you can implement this cutting edge technology in your business.
https://www.linkedin.com/in/hhorner Hope Horner is a three-time entrepreneur who has been featured in Inc's Top 25 Entrepreneurs to watch in 2017, Entrepreneur's 11 Marketing Experts that Could Changes Your Business, and Pepperdine’s 40 Under 40. Horner is a regular contributor at Entrepreneur, Forbes, Inc. and multiple other publications where she shares startup insights and scalable solutions. She is currently working on her third startup, Lemonlight, an LA-based business that produces and distributes branded video content at scale. Lemonlight has been honored in Inc. 500 and Entrepreneur 360. Hit Refresh on Your Email Marketing Content Digital marketing experts, Nick Dujnic and Hope Horner, along with Chloe Romero, will share how to master the art of selecting the right content styles to include in your emails to increase engagement and interest that translates into conversions. Understand why getting the most out of your email marketing efforts starts by understanding how to ensure your message leaves your audience wanting more, not sending your email to the trash bin.

Takeaways:
• Analyze how to choose the content with the highest potential to break through your audience’s cluttered inbox and encourage viewers to stay on your page longer and hopefully, convert.
• Understand how to identify where your audience is in the buyer’s journey, then target appropriately with diversified email content that increases viewer engagement.
• Learn how to transform what your audience does after opening your email. (Hint: it’s not going into the trash.)
https://www.linkedin.com/in/nicholas-dujnic-57548934/ Nick Dujnic is the Vice President of Marketing for LiveIntent, where he oversees the company’s brand and demand generation strategies. He is also the host of LiveIntentional, a video series that explains what’s going on in a very complicated digital marketing landscape in a fun and accessible way. The recipient of Marketing Edge’s Rising Star award in 2017, he once inspired the headline "How One Man Did the Impossible: Make Ad-Tech Jargon Fun. He has spoken previously at Shoptalk, eTail West, and Advertising Week NY, among others. Hit Refresh on Your Email Marketing Content Digital marketing experts, Nick Dujnic and Hope Horner, along with Chloe Romero, will share how to master the art of selecting the right content styles to include in your emails to increase engagement and interest that translates into conversions. Understand why getting the most out of your email marketing efforts starts by understanding how to ensure your message leaves your audience wanting more, not sending your email to the trash bin.

Takeaways:
• Analyze how to choose the content with the highest potential to break through your audience’s cluttered inbox and encourage viewers to stay on your page longer and hopefully, convert.
• Understand how to identify where your audience is in the buyer’s journey, then target appropriately with diversified email content that increases viewer engagement.
• Learn how to transform what your audience does after opening your email. (Hint: it’s not going into the trash.)
https://www.linkedin.com/in/wozniaktom/ Tom Wozniak is the head of marketing and PR for OPTIZMO. OPTIZMO delivers the industry’s most robust platform for email compliance and suppression list management to clients throughout the U.S. and around the world. Wozniak brings over 20 years of experience in affiliate, email, display, video and other forms of digital marketing. Prior to OPTIZMO, he was the Vice President of Marketing at SpotX, headed up marketing at Media Breakaway, and held senior leadership roles with Trueffect and NextAction, among other companies. Email Optimized: How Best Practices and Analytics Can Drive Performance Francis Chmelir and Tom Wozniak will discuss how email marketing continues to be a top-performing customer acquisition channel after 40+ years. This session includes a look at various email marketing metrics and signals (both positive and negative) and how they can be leveraged, along with a set of best practices, to drive an optimized email program.
https://www.linkedin.com/in/francis-chmelir-327ab5/ Francis Chmelir serves as the Vice President of Operations at LashBack in St. Louis, Missouri. LashBack provides unique and actionable insight for digital marketers in areas of compliance and brand protection. Mr. Chmelir serves in an executive role, overseeing strategy, business development, marketing, client relationships and data. He has a deep history of contributing to the growth of scalable technology companies from startup to growth stages. Email Optimized: How Best Practices and Analytics Can Drive Performance Francis Chmelir and Tom Wozniak will discuss how email marketing continues to be a top-performing customer acquisition channel after 40+ years. This session includes a look at various email marketing metrics and signals (both positive and negative) and how they can be leveraged, along with a set of best practices, to drive an optimized email program.
https://www.linkedin.com/in/williamsadrian/ Spanning a career of over 15 years, Adrian has worked with many notable brands including Adobe, TaxAct, CouchSurfing and Hallmark, serving as an Email Marketing Specialist. Throughout his experiences, Adrian recognized one of the most severe killers of an email program's success was a decline in Sender Reputation. In 2018, Adrian founded Email Angels, a division of Nolocade, to focus solely on this business-critical component. Adrian also serves as the Email Director for ScholarshipOwl. Inboxing Nightmares & Delivery Disasters: Actionable Tips from the Email Deliverability Czar Are you ready to revolutionize your inboxing, improve your sender scores and maintain high deliverability? In this session you will learn practical tips and strategies that you can implement in your own email program right now! Adrian Williams, the email deliverability czar, will lead this non-technical seminar and share with you everything he does when he consults for a client. Get the real-life secrets and best practices from a guy that has been in the email trenches for over a decade.
https://www.linkedin.com/in/farukaydin/ Faruk runs sales operations at ExpertSender. With over decade's experience in client service and business development, he helps digital marketers boost customer experience and increase revenues across multiple channels including email marketing. He has worked with hundreds of US and European based clients from various industries such as e-commerce and publishing. If you don't see him at his desk talking to clients, he is most probably on a tropical island, scuba-diving with sharks. Creating a Multi-Channel Marketing Automation Experience that Your Customers will Love We’ve entered an era where we have more customer data than ever before. Moreover, customers' attention is spread towards multiple online and offline channels which makes creating an effective customer journey automation more difficult than ever.

We will discuss how marketers can boost multichannel customer experience to increase revenues across email, SMS, and web. Selected real-life case studies from various industries will help you evaluate your current marketing efforts and inspire you for the best customer practices in your business.

Whether you’re building awareness or driving retention for your brand, ultra-personalized behavioral messaging can let you achieve an unparalleled customer experience that your customers will love you for. We will take it a step further and show how you can fully automate your multichannel customer journey so that you can save your time and resources for developing your business further.
https://www.linkedin.com/in/jeeyan-rostam-abadi-05397bb1/ Jeeyan is the Vice President of Marketing at Hawke Media, where he oversees all global marketing efforts. Previously the company’s Director of Media Buying, Jeeyan is responsible for linking Hawke Media’s business development team to client-focused operations to create and build consumer awareness and advocacy across all channels. He oversees Hawke Media’s digital marketing, creative development, client management, partnerships, and media and employee communications. He graduated from the University of Illinois Urbana-Champaign with a B.S. in Management & Marketing. Road to Clicks and Conversions: How to Revamp Your Email Marketing Email marketing is an important revenue driver for businesses. Yet, many brands today find themselves losing ROI by not making the most of their email strategies. Jeeyan can discuss how to tap into the full potential of your marketing strategy by leveraging email to help guide the customer journey from start to finish. From interactive content to data and personalization, Jeeyan will share strategies to keep your business on top of consumer expectations and tech advancements allowing you to revamp your marketing strategy for 2020 and beyond.

2020 Panels

Email 2020: Trends to Follow with Data, Cleaning, and Deployment

EmailOversight’s sponsored session features industry veterans and experts in an interactive discussion focusing on trending topics for email marketing in 2020, such as data acquisition and segmentation, email validation and hygiene techniques, deployment strategies and engagement methods, and more. The group will answer questions, provide information, and share their wealth of experience throughout the many facets of the ever changing email marketing space. During this interactive session, we encourage the audience to ask questions, not only the moderator and the panel, but with everyone in the room. If you’re eager to learn more about what’s going on in the world of email – this is the panel for you!

Panelists

  • Bryan Jenkins Director of Sales, EmailOversight
  • Diana Conner Director of Email Marketing, Bulldog Media Group
  • Candice Curtis Assitant Director, Giant Partners
  • Michael Batahla CEO, eMercury
  • Jennifer Rozario Vice President of Publisher Partnerships, Madrivo

Bryan Jenkins

Diana Conner

Candice Curtis

Michael Batahla

Jennifer Rozario

Compliance Panel hosted by Contact Center Compliance

  • Neil Kent Director of Compliance, Contact Center Compliance
  • Albert Garcia General Counsel and COO, 7ROI
  • Younita Shahkaramy Compliance Coordinator, Zero Parallel

Neil Kent

Albert Garcia

Younita Shahkaramy

The Future of Email Lead Gen: Sources, Channels, Value, Filters, and Compliance

  • Sky Cassidy CEO, MountainTop Data
  • Dave Giovacchini CEO, Rox Marketing
  • Cari Hartman Vice President of Publisher Development. Adnet
  • Adam Mertz VP of Marketing & Strategy, Act-On

Sky Cassidy

Dave Giovacchini

Cari Hartman

Adam Mertz

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