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4.9/5

Previous speakers

https://www.linkedin.com/in/alicemli/ Alice Li is a passionate evangelist for interactive and accessible email design, having developed emails for ESPs like Epsilon and Responsys/Oracle to brands like Shutterstock, Litmus, and Squarespace. She is honored to have spoken at Email Evolution Conference, Litmus Live, and UNSPAM, as well as to have received the 2018 EEC Stefan Pollard Award for “Email Marketer of the Year” and the 2020 Validity Email Hero Award for “Most Innovative.” Modernize Your Emails for Accessibility If you were launching a new website for your business, you wouldn’t create an outdated 1990s Geocities-style site, would you? Of course not! Then why do so many marketers STILL rely on email templates that were built the same way they were 10 years ago?

The technology behind how we experience emails is constantly changing, and marketers need to meet customers at their level by creating modern user experiences. This means being inclusive of people of all levels of ability using techniques like dark mode and interactivity to create a more accessible email experience.

This session will go over the basic whys, whats, and hows of:
• Accessibility
• Dark Mode
• Interactivity
https://www.linkedin.com/in/alisongootee/ Alison Gootee is a Vancouver, Washington-based deliverability consultant at Braze, a comprehensive customer engagement platform that powers relevant and memorable experiences between customers and the brands they love. Alison found her calling when she secured a position in the Compliance team at a large ESP six years ago. Her immediate, intense distaste for spam, coupled with her passion for delicious content, fueled her desire to learn more (the giant iced lattes didn't hurt either). Having held positions in compliance and deliverability at multiple ESPs, Alison can deftly defeat spam folder placement and help senders secure their spot in subscribers' inboxes. The Battle for the Inbox: Under-Used & Effective Deliverability Techniques to Crush the Competition The inbox has always been a crowded space. With many brands relying more heavily on email revenue than ever before, and others engaging in email marketing for the first time, it’s no surprise that email volumes are at an all-time high. Going into Q1 of 2021, we face the perfect email storm: after an ordinarily busy holiday season plus a global pandemic, and here in the US, a presidential election and inauguration. We can expect the battle for the inbox to be more spirited than ever. In this session, we’ll be uncovering the pain points that most email senders deal with and how our panel of experts suggest you tackle these deliverability challenges head-on.
https://www.linkedin.com/in/uukutt/ Udeme is an email industry veteran with almost 2 decades of thought leadership in engineering-based postmaster & policy liaison roles. As a Postmaster and Senior Systems Software Engineer at LinkedIn, he advocates for the best LinkedIn member experience with high-level compliance of email industry best practices & tech standards in policy, deliverability, authentication, and more. In 2019 he collaboratively implemented the emergent “Brand Indicators for Message Identification" (BIMI) pilot tech spec - which enables the use of a brand-controlled “trusted” logo. A few years before, he co-authored the “Global Email Marketing Compliance Guide,” a 70-country look-up matrix. Udeme holds active volunteer leadership roles at M3AAWG and the ANA EEC. He also regularly presents and writes about email best practices.
https://www.linkedin.com/in/suechoemails/ Sue has been doing retention and engagement marketing for 10+ years, focusing on e-commerce and subscription services. Sue currently leads Lifecycle Marketing at Calm, the #1 sleep and meditation app. As the co-host of #EmailGeeksSF and a charter member of Women of Email, she will happily indulge in conversations on ESP selection, attribution models, and automation. The Best Idea I Ever Had Exceptional email marketing is HARD. With no standardization for email rendering environments, wildly different solutions for campaign creation and delivery, exhaustive QA processes, and mystery-enshrouded deliverability algorithms, email marketing is not for the faint of heart.

And that’s why it attracts some of the savviest problem-solvers in all of digital marketing.
As the digital marketing ecosystem hub, email is the powerhouse best suited to advancing top objectives. And that means email pros are uniquely positioned to move the needle in meaningful and creative ways.

This session will:
• Showcase clever wins from a variety of verticals.
• Offer inspiration on how to leverage the channel to solve both email and non-email problems.
• Explore how you can condition your mind to conceive great ideas and level-up your problem-solving savvy.

All of our panelists are members of the Women of Email speakers bureau, which supports conference organizers who aim to bring gender parity to the stage.
https://www.linkedin.com/in/jencapstraw/ Jen Capstraw is a strategist, speaker, consultant, writer and #emailgeek. She serves as President and Co-Founder of Women of Email, an association of 4,500+ aimed at promoting leadership and cultivating professional growth among women in the email space. The Best Idea I Ever Had Exceptional email marketing is HARD. With no standardization for email rendering environments, wildly different solutions for campaign creation and delivery, exhaustive QA processes, and mystery-enshrouded deliverability algorithms, email marketing is not for the faint of heart.

And that’s why it attracts some of the savviest problem-solvers in all of digital marketing.
As the digital marketing ecosystem hub, email is the powerhouse best suited to advancing top objectives. And that means email pros are uniquely positioned to move the needle in meaningful and creative ways.

This session will:
• Showcase clever wins from a variety of verticals.
• Offer inspiration on how to leverage the channel to solve both email and non-email problems.
• Explore how you can condition your mind to conceive great ideas and level-up your problem-solving savvy.

All of our panelists are members of the Women of Email speakers bureau, which supports conference organizers who aim to bring gender parity to the stage.
https://www.linkedin.com/in/anusha-ramachandran-2882218/ Anusha Ramachandran is a B2B marketing professional who is passionate about applying her skill set and a decade worth of work experience in data-driven storytelling and customer-focused strategy design and execution. Anusha currently oversees the Customer Experience & Insights function at Navistar. She also serves as the customer experience champion and data change agent for Digital Transformation initiatives in the enterprise. She has an Engineering (B.S.) degree with a master’s in marketing (MBA) and Marketing Analytics (MS). The Best Idea I Ever Had Exceptional email marketing is HARD. With no standardization for email rendering environments, wildly different solutions for campaign creation and delivery, exhaustive QA processes, and mystery-enshrouded deliverability algorithms, email marketing is not for the faint of heart.

And that’s why it attracts some of the savviest problem-solvers in all of digital marketing.
As the digital marketing ecosystem hub, email is the powerhouse best suited to advancing top objectives. And that means email pros are uniquely positioned to move the needle in meaningful and creative ways.

This session will:
• Showcase clever wins from a variety of verticals.
• Offer inspiration on how to leverage the channel to solve both email and non-email problems.
• Explore how you can condition your mind to conceive great ideas and level-up your problem-solving savvy.

All of our panelists are members of the Women of Email speakers bureau, which supports conference organizers who aim to bring gender parity to the stage.
https://www.linkedin.com/in/alyssadulin/ Alyssa Dulin is a deliverability expert based in Nashville, Tennessee. Alyssa leads the deliverability team at ConvertKit, an email service provider that exists to help creators earn a living. Alyssa is passionate about helping email senders of all sizes and business types accomplish more success in their email marketing by helping them reach the inbox of their subscribers and stay out of the spam folder. With a background as a former math teacher, Alyssa loves to provide education and insight through her podcast, Deliverability Defined, and by contributing to blogs, YouTube videos, and conferences. The Battle for the Inbox: Under-Used & Effective Deliverability Techniques to Crush the Competition The inbox has always been a crowded space. With many brands relying more heavily on email revenue than ever before, and others engaging in email marketing for the first time, it’s no surprise that email volumes are at an all-time high. Going into Q1 of 2021, we face the perfect email storm: after an ordinarily busy holiday season plus a global pandemic, and here in the US, a presidential election and inauguration. We can expect the battle for the inbox to be more spirited than ever. In this session, we’ll be uncovering the pain points that most email senders deal with and how our panel of experts suggest you tackle these deliverability challenges head-on.
https://www.linkedin.com/in/lauren-meyer-3958b84/ Lauren brings 14 years of experience in the email, anti-abuse, deliverability, and compliance industry to her role where she leads strategic relations and provides insights to support Kickbox’s product category expansion into the deliverability monitoring space. Throughout her career, Lauren has spent a great deal of time helping leading brands get the most out of their email marketing programs, working with various ESPs and email technologies. Her passion for data and best practices is apparent by her data-driven approach to diagnosing and solving deliverability issues for enterprise-level clients. The Battle for the Inbox: Under-Used & Effective Deliverability Techniques to Crush the Competition The inbox has always been a crowded space. With many brands relying more heavily on email revenue than ever before, and others engaging in email marketing for the first time, it’s no surprise that email volumes are at an all-time high. Going into Q1 of 2021, we face the perfect email storm: after an ordinarily busy holiday season plus a global pandemic, and here in the US, a presidential election and inauguration. We can expect the battle for the inbox to be more spirited than ever. In this session, we’ll be uncovering the pain points that most email senders deal with and how our panel of experts suggest you tackle these deliverability challenges head-on.
https://www.linkedin.com/in/williamsadrian/ Spanning an email career of over 15 years, Adrian has worked with many notable brands, including Adobe, TaxAct, CouchSurfing, MindGeek, Microsoft, ScholarshipOwl, and Hallmark. Throughout his experiences, Adrian recognized one of the most severe killers of an email program's success was a decline in Sender Reputation. In 2018, Adrian founded Email Angels to focus solely on email deliverability.
https://www.linkedin.com/in/jennifer-caravantes-a096861/ Jennifer Caravantes has developed her digital marketing career in the Martech and SaaS, starting with a pioneering email marketing company Post Communications (now Yesmail) in San Francisco. With over 20 years of experience, she has navigated her career trajectory towards more competitive, comprehensive cloud-based cross-channel platforms leading various teams around the world. Jennifer has collaborated with some of the best and most recognized brands globally, such as American Express, Citi Group, Coca Cola, Disney, and Sony. Jennifer recently joined Phonexa - a marketing hub that enables businesses to access all the tools they need to optimize their campaigns across the various marketing channels. The 5 Things to Know Before You Send Another Email Industry veterans Jennifer Caravantes, Bryan Jenkins, David Giocacchini, and Andrew Cabral will share their perspectives on key trends and predictions in 2021. Collectively, they have all worked through things like the death of email x10, Google Wave, the rise, the fall, and the rise again of personalization, ESP consolidation, ISP delivery automation, and a whole lot more. This session will give some pragmatic tips that will make the biggest impact.
https://www.linkedin.com/in/erikhuberman/ Named to Forbes 30 Under 30, Erik Huberman is a brand marketing expert, serial entrepreneur, and founder of Hawke Media, the fastest-growing digital marketing agency in Los Angeles. Erik is also co-founder of Hawke Ventures, an early-stage venture capital fund that focuses on consumer e-commerce companies and technology. Ranked on the Inc. 5000 in 2019 and 2020, Hawke Media is a fully remote agency whose clients include Red Bull, Verizon, and Eddie Bauer. Before Hawke, Erik exited his company Swag of the Month. He was recruited to Science Incubator (Dollar Shave Club, DogVacay, MeUndies), where he grew Ellie.com’s sales to $1 million in four months. Erik is an Inc Top 25 Marketing Influencer, an Entrepreneur Top 50 Entrepreneurs to Watch, and recently joined XPRIZE as a key marketing advisor. Unlocking the Key to Online Revenue with SMS and Email SMS and email marketing are one of the biggest revenue drivers for eCommerce businesses. Yet, many brands today find themselves losing a lot of ROI by not making the most of these strategies. Erik can discuss how to tap into your marketing strategy's full potential by leveraging SMS and email—from growing your list to improving your open rates and CTR to nurturing engagement with customers. He will share best practices to personalize your SMS and email marketing to move the customer journey from start to finish.
https://www.linkedin.com/in/dmitrykudrenko/ As a lifetime entrepreneur and Founder of Stripo, Dmitry Kudrenko has 10+ years of experience in email marketing, accompanied by 20+ years in software development. He utilizes his business background to create efficient marketing strategies that are quickly implemented. He loves lean principles and adopting them into email marketing and marketing automation.
https://www.linkedin.com/in/aprildmullen/ April Mullen is currently the Director of Brand and Content Marketing at SparkPost. She has over 14 years of working in email for brands, agencies, and in martech.

Outside of SparkPost, Mullen has been an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis since 2013. In June of 2016, Mullen co-founded Women of Email, an organization with over 5,000 members on six continents aiming to drive positive change for women in the email marketing niche.

Mullen was named to DMNews’ 40 Under 40 list in 2018 and DMNews’ 2019 Marketing Hall of Femme Women to Watch list. She contributes thought leadership at conferences and through writing for industry publications, including Forbes and MediaPost.
Email’s Big Moment in a Post-Cookie and IDFA Landscape The acquisition ecosystem is in a crisis and the advertising industrial complex is coming to an end. The shortcomings brands have when it comes to email and retention will no longer be solved by throwing money toward ads to keep re-acquiring customers over and over again. Retention is about to take its rightful place in making a meaningful impact on the way brands market to their customers.

What’s causing this seismic shift? Both legal and technological privacy changes have expedited the shift towards proprietary, first-party data to track the behavior of customers and prospects. The recent deprecation of IDFA and cookies going away in 2022 means the value of the email address is going up exponentially. How can email fill the void? As privacy standards change there are far fewer ways to identify customers and their behavior. As of now, the only standing identifier will be the email address.

In this session presented by Chelsea McClure, Director of Engagement Marketing at Redbubble and April Mullen, Director of Brand and Content Marketing at SparkPost will show you what’s changing and how we need to shift our thinking and our budgets toward email to overcome the challenges before us.
https://www.linkedin.com/in/farukaydin/ With over a decade's experience in client service and business development, Faruk Aydin helps digital marketers boost customer experience and increase revenues across multiple channels, including email marketing. He has worked with hundreds of US and European based clients from various industries such as e-commerce and publishing. If you don't see him at his desk talking to clients, he is most probably on a tropical island, scuba-diving with sharks. Machines Are Here to Help: How AI Can Accelerate Your Email Marketing Growth Artificial Intelligence is increasingly adopted in our daily lives through Big Data, neural networks, and machine learning algorithms, and it won’t go away anytime soon.

AI is becoming a modern email marketer’s best friend as it can analyze millions of data points in the blink of an eye and help us make the right decisions. AI-powered systems can predict subscribers’ behavior, understand the patterns, personalize communication, and increase engagement at a scale. AI allows us to reduce the time spent on boring and repetitive tasks to focus on more creative and revenue-generating work.

During this session, Faruk will discuss the main use cases of AI in email marketing. You will find out what to consider before implementing AI features. He will talk about case studies from several industries that can help you understand AI solutions better. Moreover, he will provide actionable insights on boosting your revenues from the email channel and reducing subscriber churn with real-life examples.
https://www.linkedin.com/in/kisha-nadine/ After self-led study in coding and digital marketing, with a foundation of formal education in social science and business, Kisha Robinson made a career switch from call centers to the tech industry. Kisha is a lifelong learner, passionate about sharing knowledge and the positive impact technology can have on the world. Kisha’s experience spans freelancing, agency work as well as enterprise-level email marketing and development. Presently, Kisha is combining her passions for technology and learning as a Senior Email Marketing Associate at Udemy where the mission is to improve lives through learning.
Neil Yager, Ph.D., is the Distinguished Data Scientist at Phrasee, the London-headquartered marketing technology company that generates AI-Powered Copywriting for emails, social, and push notifications. Neil is the architect of the Phrasee method, the technology that underpins Phrasee’s AI-copywriting capabilities. A 20-year veteran of the tech industry, Neil is one of the world’s leading experts in commercializing artificial intelligence. He has worked in various digital roles for prominent innovative and forward-thinking technology companies, including Canon Information Systems Research Australia (CiSRA), BT Imaging, and Biometix. Neil has also written over a dozen academic publications, authored a book on data mining, and holds several patents. He holds a Ph.D. in Computer Science from the University of New South Wales in Australia. In 2008, Neil was awarded The Malcolm Chaikin Prize for Research Excellence in Engineering, a prestigious innovation award. Phrasee’s market-leading learning engine culminated in Neil’s vast data experience, digital expertise, and boundless passion for all aspects of the machine learning field. Marketing’s Missing Millions: The Bottom Line About AI and Brand Language Language has never been more important, or more powerful than it is today. There’s been a seismic shift in how brands communicate with customers. Faced with a growing need to demonstrate sensitivity considering sweeping job losses and other disruptions to everyday life, businesses are scrutinizing their communication… and consumers are scrutinizing it right back. And the data agrees. Parry Malm, CEO of Phrasee, shares the real-life customer stories and empirical evidence that highlights language as the business-critical topic on the minds of CEOs as we plan for 2021.
https://www.linkedin.com/in/mjrobbins/ Mark Robbins is an experienced email engineer working at Salesforce, specializing in interactivity and accessibility in email. He has given talks on the subject across Europe and the US and wrote many print and web articles. Mark is very active in the email community, defining and sharing new techniques and new best practices for email code. And as a member of the AMP for Email working group, he is also helping to shape the future of email. The Future of Email is Dynamic More than 293B emails are sent each day and center on many consumer and enterprise workflows. Until recently, the content within these messages was static and required users to leave the inbox to take action. With email providers like Gmail, Apple, Outlook, and Yahoo! now supporting dynamic email frameworks, the landscape has really changed. Access to dynamic emails has reached critical mass, and brands see conversion rates nearly double through dynamic email. Join experts from Gmail and Salesforce to see how brands are eliminating the complexity of launching dynamic, shoppable emails.
https://www.linkedin.com/in/sam-wardman-7a55a9117/ Sam Wardman began her journey in compliance in the Insurance industry before progressing and moving to financial services. She developed and managed the compliance teams for two of the UK's largest finance brokerages and now oversees all regulatory activity for the fastest growing Lead Distribution SaaS platform, Phonexa. Sam is consistent and efficient; she thrives at staying ahead of the game and developing procedures and processes to solve Phonexa’s clients' problems before they happen! Virtual Zumba As a fitness fanatic and experienced coach, Sam Wardman will lead virtual Zumba. This fun-filled and engaging activity is tailored for you to enjoy right in the comfort of your work-from-home office.
https://www.linkedin.com/in/johnthies/ John Thies is the CEO and Co-Founder of Email on Acid, a pre-deployment Email QA suite that strives to ensure you deliver email perfection. He’s a sought-after, engaging industry leader who is so passionate about email; he even dreams it (seriously). John also serves as the CEO of Cause for Awareness, a non-profit that empowers other non-profit organizations with digital marketing resources. He resides in Denver, Colorado, with his wife and son. Send Email Perfection: How to Truly Communicate, Captivate and Connect with Every Subscriber Email is an incredible channel for marketers and can have an enormous impact on brand awareness and revenue if done correctly! To say that inboxes are overcrowded is an understatement. Do your emails stand out in today's crowded inboxes? Are you getting the most out of every email campaign? There are many factors that can affect the performance of an email campaign from inbox placement to design. In this session, we'll take a deep dive into key areas that will certainly increase your email marketing effectiveness.

Takeaways:
• Tips on how to avoid Spam filters.
• Effectively use the Subject line and Preheader text to encourage a subscriber to open your email.
• Understand why considering accessibility within your email design is critical to the success of your campaigns.
• Insight into Dark Mode and how to best optimize your campaigns in this viewing mode.
• How Auditory technologies (Google Home, Amazon Alexa, etc.) are going to change the way we interact with email.

https://www.linkedin.com/in/alyssanahatis/ Alyssa Nahatis is the Head of Global Deliverability for Adobe’s Campaign Value Acceleration organization, leading the practice & teams across the Americas, EMEA, Japan, & APAC. Her team guides enterprise clients in implementing more innovative and effective email strategies to optimize their inbox delivery. Alyssa is an industry veteran & thought leader, working in the email marketing field since 2000. Asking For It (Even When You’re Scared To) In this fireside chat, Alyssa Nahatis will discuss how an introverted entry-level finance pro put on her “confidence cape,” swapped specialties, and became one of the email industry’s top deliverability experts. At this must-attend session for anyone looking to take their email career to the next level.

Alyssa will reveal:
• The importance of peace, wellbeing and emotional intelligence in career success
• The value of diversity on email teams
• The relationship between unpredictability and opportunity
• The number one secret to career ascension: Asking for it
https://www.linkedin.com/in/jonharmer/ Jon is a Product Manager at Google on the Gmail team. His team builds the platform and extensibility features that enable rich integrations with GSuite, including AMP for Email. Before Google, Jon worked for 20+ years as an executive leading product management and marketing teams. He served as a mentor to startups at Atlanta Tech Village and Techstars and co-founded LaaSer Critical Communications. Jon resides outside of Toronto, Canada. The Future of Email is Dynamic More than 293B emails are sent each day and center on many consumer and enterprise workflows. Until recently, the content within these messages was static and required users to leave the inbox to take action. With email providers like Gmail, Apple, Outlook, and Yahoo! now supporting dynamic email frameworks, the landscape has really changed. Access to dynamic emails has reached critical mass, and brands see conversion rates nearly double through dynamic email. Join experts from Gmail and Salesforce to see how brands are eliminating the complexity of launching dynamic, shoppable emails.
https://www.linkedin.com/in/kerelcooper/ Kerel is the CMO at LiveIntent. He currently leads the marketing team and works closely with sales, product, engineering, and customer success to create awareness and generate leads for key products and features. Kerel has 20 years of digital media experience building and leading Advertising Operations, Account Management, Partnerships, and Product Marketing teams. Before LiveIntent, Kerel Cooper held positions at Advance Digital as the Senior Director Ad Platform Strategies and JupiterMedia as Director of Advertising Operations. Kerel is also the co-founder and co-host of Minority Report Podcast, highlighting people of color, diverse backgrounds, women, and the LGBTQ community within advertising and marketing. Kerel has a Bachelor’s degree in Management Science and Marketing from Kean University and an MBA from Regis University. What's Fresh in Email Marketing for 2021? Everyone loves a little remix - and not just with some of our favorite old-school jams. Oldies but goodies like email marketing need a fresh take too! Join Kerel and Gavin as they talk through the latest email marketing trends and show you how to make the biggest impact on the ever-evolving inbox.
https://www.linkedin.com/in/marketingclarity/ Yvette Pickard helps overwhelmed, heart-led business owners, market their businesses effortlessly and ethically. She is passionate about helping entrepreneurs demystify marketing and take their organizations from marketing mayhem to marketing magic. Virtual Deep Breathing Exercise As an International KRI Certified Kundalini Instructor, Yvette Pickard will lead a virtual deep breathing exercise session. This relaxing activity is designed to help you focus and find a sense of calm in the comfort of your work-from-home office.
https://www.linkedin.com/in/bryan-jenkins-64a8397/ Bryan Jenkins is the Director of Sales at EmailOversight, an industry leader in Email Validation, Hygiene, and Appends. An 18-year veteran of the email marketing industry, Bryan brings his knowledge and experience in data cleaning, hygiene, and verification to assist some of the largest email marketing companies, email service providers, and data providers in the online space. The Power of Simplicity: How to Win More Readers with Less Email marketing is critical in shaping the customer experience. Yet, studies show consumers are put off by emails appearing less informational and more promotional. How can marketers simplify their processes to ensure they stay top of mind without adding to consumer fatigue? In a discussion moderated by EmailOversight’s Bryan Jenkins, ActiveCampaign Director of Content Marketing, Benyamin Elias will discuss why simplicity is key in email marketing and the importance of authenticity and imperfection. Benyamin will share email marketing strategies, including automation and personalization, to drive lead generation, increase customer loyalty, and produce a more significant investment return. Hear how less now speak more, and lessons learned from 2020 to better understand ways to shape your email strategy, looking into 2021.
https://www.linkedin.com/in/chelseavelasquez/ Chelsea McClure is the Director of Engagement Marketing at Redbubble, where she is tasked with leading the vision for marketing in the inbox, mailbox, website, and mobile app. Chelsea is passionate about the customer journey and building memorable interactions that lead to lasting relationships. She believes in the power of positive relationships and how they can drive business goals. Chelsea earned her MBA from the University of Illinois Urbana-Champagne and has a BA in Communication Studies from Texas State University. Email’s Big Moment in a Post-Cookie and IDFA Landscape The acquisition ecosystem is in a crisis and the advertising industrial complex is coming to an end. The shortcomings brands have when it comes to email and retention will no longer be solved by throwing money toward ads to keep re-acquiring customers over and over again. Retention is about to take its rightful place in making a meaningful impact on the way brands market to their customers.

What’s causing this seismic shift? Both legal and technological privacy changes have expedited the shift towards proprietary, first-party data to track the behavior of customers and prospects. The recent deprecation of IDFA and cookies going away in 2022 means the value of the email address is going up exponentially. How can email fill the void? As privacy standards change there are far fewer ways to identify customers and their behavior. As of now, the only standing identifier will be the email address.

In this session presented by Chelsea McClure, Director of Engagement Marketing at Redbubble and April Mullen, Director of Brand and Content Marketing at SparkPost will show you what’s changing and how we need to shift our thinking and our budgets toward email to overcome the challenges before us.
https://www.linkedin.com/in/keithhontz/ Keith is the Chief Executive Officer and President of Savantis. He oversees all key aspects of the overall operations across the key business units of IT Staffing, SAP Consulting Services, and Industry Solutions. Keith joins Savantis following his successful role as CEO of SocketLabs, a high-volume email infrastructure leader where he quickly built his leadership team, onboarded an enterprise sales organization, and helped establish double-digit YoY revenue growth in his first year with the company. Before SocketLabs, Hontz spent 23 years at SAP America in numerous executive positions responsible for driving revenue growth in SAP’s Customer Experience business unit and industry teams. Keith held Global VP, Regional VP, and other key leadership roles in consulting, presales, product management, sales, executive management, and engaged with hundreds of SAP customers in the private and public sectors during his successful tenure at SAP. Email Best Practices and Customer Case Studies with SAP Marketing Cloud & Savantis Join our interactive session to learn about the latest best practices, tips, and tricks to drive better engagement with your email marketing campaigns. Hear about the key capabilities of SAP Marketing Cloud and Emarsys, along with several customer case studies (Bentley Systems, National Vision, Pacific Theaters, etc.) who have successfully leveraged this technology to deliver high-impact marketing campaigns and high-volume email communications.
https://www.linkedin.com/in/peterthomasross/ Peter has defined the vision, strategy, and culture of 829 Studios since its founding in 2007. His mission is to help clients transform their data into strategy and provide an integrated approach that blends creativity with technological sophistication. He is constantly searching for new opportunities clients can leverage to achieve differentiation, develop competitive advantages, and better communicate their brand story. Peter received his Executive MBA from Imperial College London and primarily focuses on business consulting, marketing strategy, site architecture, front-end/back-end development, SEO/SEM, and interactive media. Strategic Online Marketing Practices Your Business Can Apply Post COVID-19 In a post-coronavirus world, life will be much more different, and it’s important to be able to adapt to consumer needs. In this session, we’ll go over a range of strategies that your business can implement in order to increase the retention rate of your customers; Anything from connecting with your audience on social media to changing the structure of your content messaging in your posts/ads. These will all play a major role in how your marketing can impact your business.

Takeaways:
• How to increase customer retention
• Content messaging methods to appeal to the mass
https://www.linkedin.com/in/kristen-haines/ Kristen Haines is the Chief Executive Officer at MailCon, where she oversees its strategy and operations. She is well-known for her passionate and savvy marketing and sales approach in both business-to-business and business-to-consumer marketplaces. When Kristen is not planning MailCon’s next big event, you can find her in the gym or reading books on business and technology. Welcome Remarks & Event Host
https://www.linkedin.com/in/wozniaktom/ Tom Wozniak heads up marketing and PR for Optizmo, delivering the industry’s most robust platform for email compliance and suppression list management to clients throughout the U.S. and around the world. Wozniak brings over 20 years of experience in affiliate, email, display, video, and other digital marketing aspects. Before Optizmo, he was Vice President of Marketing at SpotX, headed up marketing at Media Breakaway, and held senior leadership roles with Trueffect and NextAction, among other companies. Email Optimized: How Best Practices and Analytics Can Drive Performance in 2021 Email marketing continues to be a top-performing customer acquisition channel after 40+ years and following a tumultuous year in 2020. This session includes a look at various email marketing metrics and signals and how they can be leveraged, along with a set of best practices, to drive an optimized email program in 2021 and beyond.
https://www.linkedin.com/in/francis-chmelir-327ab5/ Francis Chmelir currently serves in the role of President at LashBack LLC based in St. Louis, Missouri. LashBack provides unique and actionable insight for digital marketers in areas of compliance and brand protection. Mr. Chmelir is overseeing strategy, business development, marketing, client relationships, and data in his executive role. He has a deep history of contributing to the growth of scalable technology companies from startup to growth stages. Email Optimized: How Best Practices and Analytics Can Drive Performance in 2021 Email marketing continues to be a top-performing customer acquisition channel after 40+ years and following a tumultuous year in 2020. This session includes a look at various email marketing metrics and signals and how they can be leveraged, along with a set of best practices, to drive an optimized email program in 2021 and beyond.
https://www.linkedin.com/in/sophiakle/ Sophia Le, the founder of Brand Preppers, is an emergency manager who happens to be really good at email marketing. Through her award-winning campaigns and a field support deployment to the State Route 530 Mudslide in 2014, she's experienced firsthand how words can inform, persuade, and possibly save somebody's life. What Disasters Can Teach You About Email Marketing While the world continues to battle COVID-19, marketers wonder: How do you sell your products and services during an emergency or crisis? In this session, Sophia Le will discuss with email experts who continue to grow their brands despite a global pandemic. Audience members will walk away with strategies on how to rapidly innovate during times of uncertainty, tactics on establishing and maintaining trust with customers through email, and why managing your emotions is just as important as managing the message.
Benyamin Elias is the Director of Content Marketing at ActiveCampaign, where he oversees written content, multimedia content, and community. Benyamin has scaled the ActiveCampaign content team from over 10 marketers, leading to 1000+ percent growth across content channels. Before ActiveCampaign, he consulted on content and SEO for Fortune 500 life science and biotech companies. He has a BA in Psychology with honors from Grinnell College. The Power of Simplicity: How to Win More Readers with Less: Email marketing is critical in shaping the customer experience. Yet, studies show consumers are put off by emails appearing less informational and more promotional. How can marketers simplify their processes to ensure they stay top of mind without adding to consumer fatigue? In a discussion moderated by EmailOversight’s Bryan Jenkins, ActiveCampaign Director of Content Marketing, Benyamin Elias will discuss why simplicity is key in email marketing and the importance of authenticity and imperfection. Benyamin will share email marketing strategies, including automation and personalization, to drive lead generation, increase customer loyalty, and produce a greater investment return. Hear how less now speaks more and lessons learned from 2020 to better shape your email strategy looking into 2021.
https://www.linkedin.com/in/nicogarnier/ Nicolas Garnier is a senior product manager at Mailgun, where he owns the Email Marketing product, Mailjet. Nicolas joined Mailjet back in 2015 and helped scale it to 130,000 customers by launching and managing innovative products such as Passport, Mailjet's email builder. He also launched the open-source framework MJML, which boasts more than 10 million downloads and is now the #1 framework for responsive emails. Nicolas is also an active member of the email community and honored to have been invited to major events such as Litmus Live. Email Marketing Trends for 2021 In this session, Nicolas Garnier will share the latest email marketing trends and what marketers can expect to see more or less of as we move through 2021. From more mindfulness of recipient's inboxes and human-centric lifecycle emails to advanced sending capabilities to maximize engagement and increased BIMI adoption to combat phishing, this talk will bring you up to speed on what to expect in the new year and beyond.
https://www.linkedin.com/in/najmetender/ Najmah is a digital marketer and a self-described email enthusiast. She has had experience in many industries from e-commerce, travel, and now non-profit and can bring lessons and learnings from each of these sectors into practice. She also happens to be a ukulele player and an avid gamer. How to Get Stakeholders Excited About Email Marketing Does the word ‘email’ make your colleagues groan? Does the thought of email marketing instill dread in your internal stakeholders? This session is all about how to spark inspiration and excitement about email marketing!
https://www.linkedin.com/in/richardpmjones/ Richard Jones is Cheif Marketing Officer of Cheetah Digital, a Forrester Leader in email marketing, and the world's first email platform to automatically generate shoppable email messages for their merchant customers. Make Your Emails Shoppable - Automatically Nearly 20% of online sales are driven by email. That figure could increase significantly by reducing friction for shoppers. Today's process to buy through email requires shoppers to spend almost 2 minutes transitioning from their email inbox to website pages, adding items to a cart, and completing checkout. More than 70% of shoppers abandon this lengthy process. These abandonment rates climb to over 90% on mobile. Shoppable emails allow people to buy products directly inside the email message, where they are already interacting with your brand, increasing revenue from email by up to 30%. Join experts from Skipify and Cheetah Digital to see how merchants and email platforms are automating shoppable emails.
https://www.linkedin.com/in/melorineparsy/ Melorine Parsy has joined Savantis as SAP Alliance Manager. Savantis being an SAP Gold Partner, we value our partnership with SAP. Melorine has managed the SAP channel with great success in the past. She will be engaged with SAP teams throughout North America, to help the channel succeed in its SAP implementations and customer engagements Email Best Practices and Customer Case Studies with SAP Marketing Cloud & Savantis Join our interactive session to learn about the latest best practices, tips, and tricks to drive better engagement with your email marketing campaigns. Hear about the key capabilities of SAP Marketing Cloud and Emarsys, along with several customer case studies (Bentley Systems, National Vision, Pacific Theaters, etc.) who have successfully leveraged this technology to deliver high-impact marketing campaigns and high-volume email communications.
https://www.linkedin.com/in/cphelm/ Chris Helm, a Senior Solution Engineer at SAP, is an email industry veteran with over 15 years of experience as an enterprise technology professional aiding organizations through digital transformation and value realization. Email Best Practices and Customer Case Studies With SAP Marketing Cloud & Savantis Join our interactive session to learn all about the latest best practices, tips and tricks to drive better engagement with your email marketing campaigns. Hear about the key capabilities of SAP Marketing Cloud and Emarsys along with several customer case studies (Bentley Systems, National Vision, Pacific Theaters, etc.) who have successfully leveraged this technology to deliver high impact marketing campaigns and high-volume email communications.
https://www.linkedin.com/in/davegiovacchini/ Dave Giovacchini is the CEO and Founder of Roxs Marketing and The BHD Plan Digital Marketing Courses. He still relies on email as his main revenue engine and has over 12 years of experience in the affiliate marketing space. Winner of the two Comma Club Awards from Clickfunnels in 2018, Roxs Marketing has added other traffic sources to the companies arsenal, such as Facebook, Adwords, and Native advertising. The 5 Things to Know Before You Send Another Email Industry veterans Jennifer Caravantes, Bryan Jenkins, David Giocacchini, and Andrew Cabral will share their perspectives on key trends and predictions in 2021. Collectively, they have all worked through things like the death of email x10, Google Wave, the rise, the fall, and the rise again of personalization, ESP consolidation, ISP delivery automation, and a whole lot more. This session will give some pragmatic tips that will make the biggest impact.
https://www.linkedin.com/in/haileycassidy/ Hailey Cassidy holds a BSBA and MBA in Marketing Management from Youngstown State University. She has over 7 years of experience in industrial marketing from working on the agency side and client-side. After her role as Vice President at a marketing agency, she is now the Global Branding & Digital Marketing Leader at Americhem. In this role, she strategizes and manages the global marketing plan for all segments. Hailey brings a specialty of marketing in industrial manufacturing, where she has produced successful marketing campaigns for a variety of B2B companies. What Disasters Can Teach You About Email Marketing While the world continues to battle COVID-19, marketers wonder: How do you sell your products and services during an emergency or crisis? In this session, Sophia Le will discuss with email experts who continue to grow their brands despite a global pandemic. Audience members will walk away with strategies on how to rapidly innovate during times of uncertainty, tactics on establishing and maintaining trust with customers through email, and why managing your emotions is just as important as managing the message.
https://www.linkedin.com/company/zero-parallel-llc/ Michael Cordova serves as Zero Parallel’s General Counsel and Head of Compliance. Michael has more than a dozen years of diverse legal experience focusing on commercial transactions, IP, data privacy and regulatory issues, and M&A in the financial services and software-technology markets. Before joining Zero Parallel, he served as senior counsel at the leading international Credit Reporting Agency. Formerly, Michael served as special counsel for a national law firm for private equity-backed businesses. The Good, the Bad, and the Legal: Navigating the “Wild West” of Email Compliance It can seem like a vast expanse... like the old ‘wild west,’ but in sharp contrast, THE LAW is ever near - when it comes to consumer data. Whether you currently use email for business or you’re considering leveraging a customer database, this session is sure to keep you on the right side of the law. “The Good, the Bad, and the Legal - Navigating the “Wild West” of Email Compliance” is a fresh take on the legalities of email marketing and database management in the U.S. and Canada. Together we’ll walk through a business case scenario that points out the exact steps to take to avoid massive fines, litigation, and P.R. nightmares within your business.
https://www.linkedin.com/in/karinholmgren/ Karin Holmgren coded her first email newsletter in 2000. One of the first certified Salesforce Marketing Cloud Email specialists, she is also a Women of Email board member. After earning degrees from NYU and Fairfield University, she held positions in Marketing in the insurance, business consultancy, and technology industries. Her favorite things – a combination of documented or automated processes, impacting people through change management, and leveraging progressive technology – are under the Marketing Operations umbrella. What Disasters Can Teach You About Email Marketing While the world continues to battle COVID-19, marketers wonder: How do you sell your products and services during an emergency or crisis? In this session, Sophia Le will discuss with email experts who continue to grow their brands despite a global pandemic. Audience members will walk away with strategies on how to rapidly innovate during times of uncertainty, tactics on establishing and maintaining trust with customers through email, and why managing your emotions is just as important as managing the message.
https://www.linkedin.com/in/rythmartin/ Ryth Martin is CEO and Founder of Skipify, an AI-powered payments company that allows merchants to offer easy 1-touch purchasing inside of email, mobile, social, and web channels. Ryth was previously an executive at Responsys, where he helped the company advance from a top-ranked email provider to a leader in cross-channel program management. Make Your Emails Shoppable - Automatically Nearly 20% of online sales are driven by email. That figure could increase significantly by reducing friction for shoppers. Today's process to buy through email requires shoppers to spend almost 2 minutes transitioning from their email inbox to website pages, adding items to a cart, and completing checkout. More than 70% of shoppers abandon this lengthy process. These abandonment rates climb to over 90% on mobile. Shoppable emails allow people to buy products directly inside the email message, where they are already interacting with your brand, increasing revenue from email by up to 30%. Join experts from Skipify and Cheetah Digital to see how merchants and email platforms are automating shoppable emails.
https://www.linkedin.com/in/etouchservices/ While managing diverse corporate communications and media roles for Fortune 500 companies, Wendy Swanston founded eTouchServices. Launched when using email for marketing was a brand new tactic. Her business model of a full-service, personalized approach erased all fears for her clients by delivering end-to-end services from strategy, design, list management, and secure delivery, compliance, and performance monitoring. 17 years and billions of successful emails later, the thriving company has outpaced consumer demand and regulatory changes in Canada and beyond by adapting at the speed of technology. Wendy balances her passion in this important tech sector channel with unplugged family time, playing sports, and volunteering. The Good, the Bad, and the Legal: Navigating the “Wild West” of Email Compliance It can seem like a vast expanse... like the old ‘wild west,’ but in sharp contrast, THE LAW is ever near - when it comes to consumer data. Whether you currently use email for business or you’re considering leveraging a customer database, this session is sure to keep you on the right side of the law. “The Good, the Bad, and the Legal - Navigating the “Wild West” of Email Compliance” is a fresh take on the legalities of email marketing and database management in the U.S. and Canada. Together we’ll walk through a business case scenario that points out the exact steps to take to avoid massive fines, litigation, and P.R. nightmares within your business.
https://www.linkedin.com/in/erikteng/ Erik Teng is an email marketing veteran who loves everything email. Having headed up email marketing teams for companies like; WebMD, Yext, quip, and currently Butterfly Network, his passion for email as a whole is evident. One of the best things about email is that it is constantly adapting to the ever-changing landscape. Even after decades of being around, it is still one of the top-performing channels, arguably the best. What Disasters Can Teach You About Email Marketing While the world continues to battle COVID-19, marketers wonder: How do you sell your products and services during an emergency or crisis? In this session, Sophia Le will discuss with email experts who continue to grow their brands despite a global pandemic. Audience members will walk away with strategies on how to rapidly innovate during times of uncertainty, tactics on establishing and maintaining trust with customers through email, and why managing your emotions is just as important as managing the message.
https://www.linkedin.com/company/womble-bond-dickinson-us-llp/ Artin Betpera is a partner and trial lawyer with a national practice principally representing financial services companies in high stakes litigation in federal and state courts, involving both class and individual claims. He has developed a particular focus on Telephone Consumer Protection Act litigation but has significant experience in traditional commercial litigation and regularly appears on behalf of some of the country's most significant banks and financial institutions. He also manages and supervises a litigation team serving the firm’s clients across the state of California. The Good, the Bad, and the Legal: Navigating the “Wild West” of Email Compliance It can seem like a vast expanse... like the old ‘wild west,’ but in sharp contrast, THE LAW is ever near - when it comes to consumer data. Whether you currently use email for business or you’re considering leveraging a customer database, this session is sure to keep you on the right side of the law. “The Good, the Bad, and the Legal - Navigating the “Wild West” of Email Compliance” is a fresh take on the legalities of email marketing and database management in the U.S. and Canada. Together we’ll walk through a business case scenario that points out the exact steps to take to avoid massive fines, litigation, and P.R. nightmares within your business.
https://www.linkedin.com/in/andrew-buck/ Andrew has a business law practice, focusing on e-commerce issues, privacy and data protection, and anti-spam law. He delivers advice with an emphasis on practical assistance to mitigate legal risks in electronic and online forums. His practice includes significant research and analysis components and strategic advice, including guiding clients through privacy breaches. Andrew is a frequent speaker and media commentator on privacy and data protection matters. The Good, the Bad, and the Legal: Navigating the “Wild West” of Email Compliance It can seem like a vast expanse... like the old ‘wild west,’ but in sharp contrast, THE LAW is ever near - when it comes to consumer data. Whether you currently use email for business or you’re considering leveraging a customer database, this session is sure to keep you on the right side of the law. “The Good, the Bad, and the Legal - Navigating the “Wild West” of Email Compliance” is a fresh take on the legalities of email marketing and database management in the U.S. and Canada. Together we’ll walk through a business case scenario that points out the exact steps to take to avoid massive fines, litigation, and P.R. nightmares within your business.
https://www.linkedin.com/in/gavin-laugenie-67b9555/ Gavin Laugenie is a veteran of over 15 years in the email marketing industry, heads up dotdigital’s thought leadership team, is a keen blogger and speaker. He’s been a judge of the Stevie Awards and the DMA awards and sits on the DMA email council chairing the learning and communications hub. He has worked closely with organizations in both the B2B and B2C sectors such as Universal Music Group, British Cycling, Vizio, Oliver Bonas, Asana, and Copa Airlines in the UK and US, helping them to build their email programs to drive increased customer experience, lifetime value, loyalty and ultimately return on investment.  What's Fresh in Email Marketing for 2021? Everyone loves a little remix - and not just with some of our favorite old-school jams. Oldies but goodies like email marketing need a fresh take too! Join Kerel and Gavin as they talk through the latest email marketing trends and show you how to make the biggest impact on the ever-evolving inbox.
https://www.linkedin.com/in/dylanflye/ Dylan Flye is the VP/GM of Simon Data's Experience Cloud, where he leads client and commercial strategy for the product. Dylan has spent 7 years in the marketing technology space, focused on sales, product, and commercialization. In a past life, he was a management consultant in Strategy and Operations at Deloitte, where he focused on M&A. He's passionate about the outdoors, his golden retriever, and the New England Patriots. Virtual Wine Tasting with Bouchaine Vineyards Enjoy a guided wine tasting hosted by Bouchaine Winery in Napa Valley, California. This experience, sponsored by Simon Data, also includes a tour of the fermentation room while you sip on two of Bouchaine's most popular wines from the comfort of your home. This session is only available to Virtual Wine Tasting pass holders.
https://www.linkedin.com/in/jenny-maglio-1ba08a3/ As a 15-year, award-winning email marketing and marketing automation veteran, Jenny has worked on thousands of emails and is certified by the industry’s top automation platforms. Her keen ability to both strategize and execute on the email experience through marketing automation has resulted in outstanding ROI for clients. Currently, Jenny leads a team of Marketing Automation All-Stars at a full-service agency, Laughlin Constable.
https://www.linkedin.com/in/randyrayess/ Randy Rayess is the co-founder of Outgrow.co. He is passionate about demand generation, content marketing, and personalized marketing. Interactive content designed by him has been featured on ProductHunt, FlipBoard, TrendHunter, and Digimarcon. In 2020 he was listed in Forbes 30 under 30 for Marketing and Advertising.
https://www.linkedin.com/in/lisasjones/ Lisa S. Jones is the CEO, Founder, and Technology Officer of EyeMail Inc. She manages a diverse amazing global team and is the owner of multi-patent pending technologies in the digital communications and video-in-email space. In addition, Lisa is a well-known motivational, inspirational, and practical speaker with key takeaways. To date, she has enjoyed speaking at many in-person and virtual events, both domestically and internationally. She is the recipient of multiple awards and has recently been recognized as Thinker360's Top 10 Thoughleaders in Marketing & Entrepreneurship and IndustryWired's 10 Most Influential Women Leaders in 2021.
https://www.linkedin.com/in/aleksey-danchenko/ Alexey Danchenko is the Co-Founder of the eSputnik marketing automation service and the email editor, Stripo. Alexey is responsible for developing and implementing a marketing strategy and selling the eSputnik platform on the international market.

Alexey is an expert in eCommerce and SaaS development with more than 10 years of experience. He is also an author and leader of training on management, business process optimization, marketing, and strategy. Alexey holds an MBA, CIMA, and Meclabs certificate.

As a speaker, Alexey takes an active part in many specialized conferences on email marketing, online and multi-channel retail, digital marketing, and online business marketing, such as OptIn by Sparkpost 2019, PowerMTA, eCommerce, Google Startup Grind, EmailConf.

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