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January 26, 2020 | ARIA RESORT & CASINO LAS VEGAS

The Largest Email Marketing Performance Event

STRATEGIES | TRENDS | DATA | TECHNOLOGY | COMPLIANCE | CONTENT | DESIGN

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What is Mailcon?

Mailcon 2019 NYC Recap

MailCon is a unique one-day experience uniting email marketing professionals and industry-leading brands with the latest and most advanced technology, solutions, and strategies.

Our attendees represent a global audience of those who are reimagining the future of email marketing, SMS, marketing automation, and lead generation in an age of data privacy. A variety of industries like Insurance, Financial Services, Healthcare, Travel, Consumer Goods, Legal Services, Automotive, and more are represented by—Email Marketers, Email Service Providers, Business Development and Lead Gen Experts, Affiliates, Deliverability Engineers and much more.

MailCon is specifically engineered to enable you to connect and establish relationships with the people you’re looking to meet.

Previous Speakers

https://www.linkedin.com/in/gloria-leyva-a33231101/ Gloria is the head of Outbound Sales Development for Mailgun. Her focus is to help potential new customers to align their email goals with Mailgun to provide the best solution for deliverability. Responsible Outbound Marketing in 2019 | The Right Way to Run Outbound Marketing: An ESP’s Perspective As a panelist with the Mailgun team at MailCon New York 2019, Gloria shared insight into the importance of understanding how to avoid spam filters and ensure your email outreach gets delivered to the inbox. The audience learned how the leading email delivery service Mailgun runs outbound campaigns responsibly to win business. In this session, they covered how to apply inbound marketing methods to outbound marketing for a more consultative sales strategy that converts.
https://www.linkedin.com/in/kimberleewhite/ Kimberlee has extensive experience in affiliate marketing. She had her affiliate beginnings heading up the sales team at Hydra and soon after co-founding AKMG, a leading affiliate network in 2007, which was sold to Neverblue (2011). After the sale of AKMG, and a desire to master a new vertical, she co-founded Rollmob, a programmatic video advertising network, which she recently exited. Kimberlee now heads the CPM division at W4, bringing top brands to email publishers with competitive pricing. How to Get Recurring CPM Budgets by Obtaining Safe, Active, Targeted Data During MailCon New York 2019, Kimberlee shared how to attract advertisers that are willing to spend to acquire new users and overcome the hurdle of getting past the CPM “test” phase. Audiences learned the tools necessary to secure branded budgets, take their businesses and list values to new highs. In this continued CPM series, Kimberlee explained how mailers can get safe, active and targeted data on a continual basis to help stay in the CPM mix and learn to speak the brand’s language to get better results in industries such as Home Services, Credit Cards, Subscriptions, and GigEconomy.
https://www.linkedin.com/in/scottshou/ Scott is a veteran entrepreneur having led, developed, and diluted a number of startups in Data Analytics, Enterprise Data Security, CRM, and various other fun and games. Scott is the Vice President of Strategy at What If Media Group and thinks about deliverability most hours of the day. Multi-Armed Bandit Email AB Testing Alternative Scott shared insight into an alternative to AB testing that is appropriate for much larger scale testing and aimed at optimizing testing opportunity cost. During this session at MailCon New York 2019, audiences explored an alternative approach that is aimed at optimizing testing opportunities in relation to cost.
https://www.linkedin.com/in/ilanafoyer/ Ilana Foyer is Head of Customer Success at Ongage. Ilana specializes in training and consulting existing and on-boarding clients to utilize the Ongage marketing tool. With experience with both small businesses to enterprise-sized organizations, across verticals, Ilana has an inside look at the challenges that marketers face, overcome, and insights on best practices. Ilana holds a Bachelor of Commerce from the University of Sydney. Segmentation Strategies and Email Marketing Personalization Technologies During this session, at MailCon New York 2019, Ilana explored the topic of segmentation and personalization to improve email marketing efficiency, deliverability, and results. The key topics included audience segmentation and mailing strategies, as well as dynamic content technologies that offer marketers streamlined and powerful content personalization.
https://www.linkedin.com/in/ben-morss-15bab15/ Ben is a Developer Advocate at Google, where he’s working to help the Web be faster and more beautiful. Prior to Google, he worked at the New York Times and AOL, and before that he was a full-time musician. He earned a BA in Computer Science at Harvard and a Ph.D. in Music at the University of California. Rumor is that he still runs a band called Ancient Babies. Email for the Future As a speaker at MailCon New York 2019, Ben discussed Gmail’s recent addition of support for dynamic content within email by using the fast and secure AMP framework, enabling emails to provide more engaging, interactive and actionable user experiences. With AMP for email, users can take actions directly in emails and emails can be kept up-to-date and never get stale throughout the day.
https://www.linkedin.com/in/danay/ Danay Escanaverino is the CEO of LunaSol Media, a digital agency connecting clients to the Hispanic and Latino market and co-founder of Lead Management Platform, LeadMundo. A seventeen-year veteran of online marketing, Danay has worked with brands like Hallmark, QuickBooks, T-Mobile, and Ford. Email Marketing Work Flow: A Guide to Setting up Your Email Marketing Operation Have you wondered what it takes to launch a successful email operation? During MailCon New York 2019, Danay, along with three other industry veterans, Michael Batalha, Bryan Jenkins, and Steven Goodwill, covered topics like database management, IP management, email hygiene, and deployment. The panel guided audiences through the latest best practices with reference to their experience and offer answers to questions in an open forum.
https://www.linkedin.com/in/kouzmanoff/ Keith Kouzmanoff is one of today’s top 25 most influential email marketers. His background encompasses seventeen plus years of experience in email marketing with project management precision and responsibility. As one of the first DMA Email Experience Council members, he contributed to multiple deliverability case studies and email authentication guidelines. Keith has extensive knowledge of online marketing solutions and digital marketing. How to Have Balanced Email Campaigns Email changes all the time, every day brings new and recurring challenges. In his session at MailCon New York 2019, apart from giving away $700 in cash to demonstrate an effective email marketing campaign ROI, Keith discussed how to think outside of the inbox and around the corners. His audience learned about road-mapping their email to success by keeping complaint levels down. Topics included IP and domain reputation, list bombing, proper warm-up, reputation monitoring, and building a reputation by leveraging user experience. Additionally, he discussed time warping and how emails are moved from the inbox to the junk folder.
https://www.linkedin.com/in/davegiovacchini/ Dave Giovacchini is the CEO and Founder of Roxs Marketing and The BHD Plan Digital Marketing Courses. With over eleven years in the affiliate marketing space, he still relies on email as his main revenue engine. Winner of the two Comma Club Awards from Clickfunnels in 2018, Roxs Marketing has added other traffic sources to the companies arsenal such as Facebook, Adwords, and Native advertising. How to Build Huge Email Lists Quickly and With No Ad Costs The hardest part of email marketing is list building with quality data and inbox delivery. During MailCon New York 2019, Dave showed audiences how to collect huge, targeted email lists very quickly. He discussed how using your own data has many benefits including better reputation, targeting knowledge and monetization options, as well as implementing fast-growth strategies while eliminating ad cost and reputation risks.
https://www.linkedin.com/in/bryan-jenkins-64a8397/ Bryan Jenkins is the Director of Sales at EmailOversight, an industry leader in Email Validation, Hygiene, and Appends. A sixteen-year veteran of the email marketing industry, Bryan brings his knowledge and experience in data cleaning, hygiene, and verification to assist some of the largest email marketing companies, email service providers, and data providers in the online space. Email Marketing Work Flow: A Guide to Setting up Your Email Marketing Operation Have you wondered what it takes to launch a successful email operation? During MailCon New York 2019, Bryan, along with three other industry veterans, Danay Escanaerino, Michael Batalha, and Steven Goodwill covered topics like database management, IP management, email hygiene, and deployment. The panel guided audiences through the latest best practices with reference to their experience and offer answers to questions in an open forum.
https://www.linkedin.com/in/nicholas-schafer-6a0a3753/ Nick is a Deliverability Engineer at Mailgun, where he is the go-to for all things deliverability. He’s passionate about teaching large and small businesses alike how to do the right thing when it comes to not only sending emails but also building and growing a healthy and engaged list. Responsible Outbound Marketing in 2019 | The Right Way to Run Outbound Marketing: An ESP’s Perspective As a panelist at MailCon New York 2019, Nick discussed with the Mailgun team the importance of understanding how to avoid spam filters and ensure your email outreach gets delivered to the inbox. The audience learned how the leading email delivery service Mailgun runs outbound campaigns responsibly to win business. In this session, they covered how to apply inbound marketing methods to outbound marketing for a more consultative sales strategy that converts.
https://www.linkedin.com/in/jay-ramsey-aa824166/ Jay is a litigator in Sheppard Mullin’s Los Angeles office. He protects consumer brands, lead generators, and others in TCPA class actions. He also advises clients on TCPA best practices, taking into account their business needs. And Jay has litigated cases challenging the gamut of marketing practices, including email campaigns. What You Need to Know to Navigate TCPA Compliance When Voice and SMS are Added Into the Contact Mix At MailCon New York 2019, audiences joined Neal and Contact Center Compliance’s panel discussion to examine how the TCPA and along with state regulatory compliance may affect and impact a multi-channel communications strategy. They explored the rules associated with communicating with prospects and customers and the best practices, potential litigation traps, and how do I minimize risk.
https://www.linkedin.com/in/tatyana-murzova/ Tatyana Murzova chose digital technologies as their career path. Together with the team at iAge Technologies, she and Artem Kukharenko have integrated the philosophy of customer relationships and expertise. Her success has accumulated in the course of decade-long project work to create a technology solution that relies on AI strategies to organize customer communications in a one-to-one way. Excel in Deliverability Through AI The final goal of email marketing campaigns is converting email subscribers into loyal customers. The success is measured by factors - Inboxing, receiving maximum clicks from the campaigns, and conversions. At MailCon New York 2019, Tatyana and Artem discussed how to spend less time thinking about deliverability and trust in solutions.
https://www.linkedin.com/in/stevenpub/ Steven is an enthusiastic networker with interested in Digital Marketing. His passion for technology brought him to pubConcierge four years ago. Since then he has interacted with hundreds of performance marketers helping them achieve their email targets. Email Marketing Work Flow: A Guide to Setting up Your Email Marketing Operation Have you wondered what it takes to launch a successful email operation? During MailCon New York 2019, Steven, along with three other industry veterans, Danay Escanaerino, Michael Batalha, and Bryan Jenkins covered topics like database management, IP management, email hygiene, and deployment. The panel guided audiences through the latest best practices with reference to their experience and offer answers to questions in an open forum.
https://www.linkedin.com/in/erik-nilsen-020aa961/ Erik is the head of the strategic partnerships team at Mailgun. His focus is to help Mailgun customers align with the right solutions in the market to get the best engagement with their customers and to ensure the maximum ROI. Responsible Outbound Marketing in 2019 | The Right Way to Run Outbound Marketing: An ESP’s Perspective As a panelist at MailCon New York 2019, Erik, along with Gloria Levya and Nick Schafer discussed the importance of understanding how to avoid spam filters and ensure your email outreach gets delivered to the inbox. The audience learned how the leading email delivery service Mailgun runs outbound campaigns responsibly to win business. In this session, they covered how to apply inbound marketing methods to outbound marketing for a more consultative sales strategy that converts.
https://www.linkedin.com/in/artemkukharenko/ Artem Kukharenko specializes in AI in digital technologies, acquisition and retention marketing, alongside customer relationship philosophies in email and media communications. Together with the team at iAge Technologies, he and Tatyana Murzova have integrated the philosophy of customer relationships and expertise. Excel in Deliverability Through AI The final goal of email marketing campaigns is converting email subscribers into loyal customers. The success is measured by factors - Inboxing, receiving maximum clicks from the campaigns, and conversions. At MailCon New York 2019, Artem and Tatyana discussed how to spend less time thinking about deliverability and trust in solutions.
https://www.linkedin.com/in/nealkent/ Neal Kent is the Compliance Director for DNC.com. He helps clients navigate the complexities of marketing regulations. What You Need to Know to Navigate TCPA Compliance When Voice and SMS are Added Into the Contact Mix At MailCon New York 2019, audiences joined Neal and Contact Center Compliance’s panel discussion to examine how the TCPA and along with state regulatory compliance may affect and impact a multi-channel communications strategy. They explored the rules associated with communicating with prospects and customers and the best practices, potential litigation traps, and how do I minimize risk.
https://www.linkedin.com/in/peter-wilson-19b88013/ Peter brings more than two decades of experience as an executive, board member, shareholder, and advisor to technology and service businesses. LashBack is a provider of digital marketing insights to consumers and advertisers, including consumer experience data, compliance monitoring, brand protection, and competitive intelligence. Prior to Lashback, Peter previously served as President and CEO of a marketing technology and data business and as Managing Director and U.S. Head of Technology, Software and Services investment banking for KPMG Corporate Finance. A Deeper Look at the Consumer Experience At MailCon New York 2019, Peter talked about at what defines the consumer experience, how to measure the components, and how they relate to email delivery as consumers are increasingly demanding for transparency and control over their data.
https://www.linkedin.com/in/michaelbatalha/ Michael Batalha helps startups and established businesses make their websites work for them as a sales machine. From building brand stories to collecting and converting leads, he has successfully created numerous startups and been a board member of entrepreneur organizations. His passion is working with business owners to build their companies. He has graced the pages of Forbes Magazine and won the Entrepreneur of the Year Award at the United Nation’s Empact Summit. Email Marketing Work Flow: A Guide to Setting up Your Email Marketing Operation Have you wondered what it takes to launch a successful email operation? During MailCon New York 2019, Michael, along with three other industry veterans, Danay Escanaerino, Steven Goodwill, and Bryan Jenkins covered topics like database management, IP management, email hygiene, and deployment. The panel guided audiences through the latest best practices with reference to their experience and offer answers to questions in an open forum.
Michael Cordova serves as Zero Parallel’s Corporate Counsel. Michael has more than a dozen years of diverse legal experience with a focus on commercial transactions, IP, data privacy and regulatory issues, and M&A in the financial services and software-technology markets. Prior to joining Zero Parallel, he served as senior counsel at the leading international Credit Reporting Agency. Formerly, Michael served as special counsel for a national law firm for private equity-backed businesses. What You Need to Know to Navigate TCPA Compliance When Voice and SMS are Added Into the Contact Mix At MailCon New York 2019, audiences joined Contact Center Compliance’s panel discussion to examine how the TCPA and along with state regulatory compliance may affect and impact a multi-channel communications strategy. They explored the rules associated with communicating with prospects and customers and the best practices, potential litigation traps, and how do I minimize risk.
Hank is an author, speaker, podcast host and Strategic Insights Manager at iContact. He lives in the Raleigh area in North Carolina and has been helping marketers succeed for more than 20 years. He loves technology and traveling. Hank has the same amount of Apple devices as countries he has traveled to, 20. Email Marketing: A Prescription for Success Email marketing remains the single most effective strategy for communicating and selling. Getting into the inbox and having your email opened have a dramatic impact on marketing campaigns. Hank shared with attendees at MailCon New York 2019 how to employ automation, solid best practices and bottom-line focused email marketing techniques to avoid spam filters and keep an engaged audience.
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Previous Sponsor & Exhibitors

What to Expect at Mailcon 2020

With sessions and panels, you’ll leave MailCon with actionable strategies to take your business and email marketing to the next level.

Insight & Education

Relationship Building & Connections

Unlike super-sized events, where personal and intimate conversations can be challenging, MailCon is specifically designed for you to connect and build relationships with the people you’re looking to meet.

We’re serious about business, but we’re also serious about having fun. Networking and Cocktail hour starts early at MailCon and to top off the event, we’ve created fun-filled after-party to help you break the ice and establish new connections.

Entertainment & Inspiration

Get Early Bird Tickets!

Save 40% on tickets. Only until November 1, 2019

Register Now

What People are Saying

Best Email Marketing Conference!

We exhibit at each Mailcon event both in Las Vegas and New York. It gives us the possibility to meet our clients, partners and marketing professionals. We discuss the latest industry trends, best practices, and do thorough networking. The organization is getting better and better each year and we are proud of being a partner with Mailcon. Looking forward to the next event!

Faruk, Sales Director at ExpertSender via Tradefest, attended as an Exhibitor
Highly recomended for performance email marketers.

This is the only event totally focused on performance email marketing and the main benefit is that is it clearly separates hundreds of email marketers from thousands of Affiliate Summit attendees. As an email marketing platform targeting very specific audience, this is hugely valuable. Ongage has been attending Mailcon as a sponsor from the very first show and we plan on continuing to attend in the future...

Danny Tal, Vice President of Sales & Business Development at Ongage via Tradefest, attended as an Exhibitor
It gets Better and Better!

If you're in email marketing then MailCon is a great space to catch up with some industry leaders to help maximize your email marketing strategy. Whether it's mitigating risks of threats, organizing your lists no matter what size, looking for tips on increasing deliverability through proper content and subject lines, listen to some great speakers, or bounce ideas from others in the industry then this is the place to be!

Tim, Business Development Executive at Webbula via Tradefest, attended as an Exhibitor
One of the most beneficial conferences I have attended in awhile.

If you are a mailer or in the mailing industry, you definitely don't want to miss this show! Great for networking and making new connections.

Tiffany, Lead Gen, PayPerCall, SMS, List Management via Tradefest, attended as an Exhibitor
Getting better every year.

Mailcon has once again proven why it's one of the best new conferences for email marketing. It's constantly growing in attendance while providing great networking opportunities for both attendees and exhibitors. The Speaking Sessions are always getting better with both content and relevance. I hope it gains more traction with each event they run.

Bryan, Director of Sales at EmailOversight via Tradefest, attended as a Sponsor and Speaker
Great opportunity to network with email marketers.

We've been attending MailCon since January of 2018 and it's been great to watch the event grow over the past year. It's one of the few dedicated opportunities to network with some of the biggest email marketers in the world. OPTIZMO exhibited in New York in 2018 and became the event's Official Compliance Sponsor starting with Vegas 2019. We look forward to continuing to growing our relationship with MailCon in 2019 and beyond.

Tom Wozniak, Head of Marketing at OPTIZMO via Tradefest, attended as an Exhibitor and Sponsor
Fantastic conference overall!

Educational, networking, sharing secrets with hundreds of mailers who have their finger on the pulse of the entire email industry. I've attended other email conferences, but this one by far has helped improved my email program the most.

Brian Vanderberg, Director of Email Marketing at Leads Market via Facebook, attended as an Exhibitor
Great event for Email Marketers.

MailCon is a great event for Email Marketers, and anyone who wants to learn or improve email delivery and engagement. Lots of great connections and wisdom!

Gene Mikhov, CEO at GMB Direct via Facebook, attended as an Attendee